Fashion Brand Named After Designer (4) - Gucci

Gucci, an Italian latest fashion The brand was founded by Guccio Gucci in Florence in 1921. Gucci's products include fashion, leather goods, leather shoes, watches, ties, scarves, perfumes, household goods and pet products, which are translated into Gucci and Gucci in Chinese. Gucci brand fashion has always been famous for its upscale, luxury and sexiness. With the brand image of "the symbol of identity and wealth", it has become a consumer favorite of the wealthy upper class society, and has always been favored by business people. It is not only fashionable but also elegant. Gucci is now the largest fashion group in Italy.

The "Gucci Kingdom" was founded by Guccio Gucci in the 1930s. He opened his first store in Florence and launched a series of landmark products, including the famous bamboo bags. GUCCI has been famous in the international fashion industry since then. As time goes by, this famous clothing store has been endowed with luxury, sexy and modern quality. It is the ultimate piece of modern luxury. In 1970, the brand began to set foot in the perfume industry. Since then, it has launched sexy and charismatic perfumes such as Envy perfume, Eau de Toilette, Men's perfume and later Envy me2 perfume.

Brand archives

Chinese name: Guqi, used to use "Guchi" as its Chinese name. It is also translated as "Guqi" and "Guzi". English name: GUCCI Country: Italy Creation time: 1921 Founder: Mr. Guccio Gucci GUCCI Designer: Since Tom Ford left, Alessandra Fachinetti has served as a GUCCI designer for a short time. Only two seasons later, he changed to Italian designer Frida Giannini, and has been working ever since. Design style: luxurious, sexy, boastful, with a trace of rock flavor. Gucci is translated into Gucci or Gucci, Guzi.

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Since the mid-1990s

Fashion trends change rapidly! Since the mid-1990s, there have been few famous brands in the fashion industry, but Gucci is definitely the hottest among them. Like many brands, Gucci has gradually returned to the international mainstream after a period of brand downturn. In fact, Gucci's history is very early. Its founder, Guccio Gucci, met rich gentry and celebrities in London as early as 1898, and was deeply fascinated by their noble taste.

Style Overview

Since its founding in 1921, Gucci has always followed the aristocratic route, with a luxurious style and a slightly tough masculinity. In 1947, Gucci bamboo handbag with bamboo handlebars came out. Then, canvas bags and related leather goods with the classic double G logo with the founder's initials, lined with red and green ribbons, also came out. Gucci became the world's most frequently counterfeited goods, alongside LV. Moccasin shoes with horse rings and Flower Scarf designed for Grace Kelly have been praised repeatedly. Wearing Gucci has represented a social status and symbol.

GUCCI - Brand Founder

Founder of Guccio Gucci, born in Florence in 1881, once worked as a bellboy in London Savoy Hotel.

Guccio Gucci returned to his hometown Florence in 1921 and opened a store specializing in leather and harness. With the expansion of business, the new store opened in the famous Via Condotti in Rome. Although there was a lack of leather raw materials due to the war, Gucci gave full play to its creativity and produced cloth bags in large quantities, which was very popular. In 1939, Gucci's four sons joined in succession, and Gucci also transformed from a personal career into a family business. In 1953, the first overseas branch opened at the 58th Avenue in Manhattan, New York, and Gucci also became an international brand. What's more, Gucci is the ancestor of today's product branding. In order to ensure quality, Gucci has printed its brand name on its own products, which is the first time in the world's fashion history. Since its founding in 1921, Gucci has always followed the aristocratic line, with a luxurious style and a slightly tough masculinity. In 1947, Gucci bamboo handbag with bamboo handlebars came out. Then, canvas bags and related leather goods with the classic double G logo with the founder's initials and lined with red and green ribbons also came out one after another. Gucci became the world's most frequently counterfeited goods alongside LV. Moccasin shoes with horse rings and Flower Scarf designed for Grace Kelly have been praised repeatedly. Wearing Gucci has represented a social status and symbol. In 1953, Gucci's brand reputation was at its peak. This year, Guccio Gucci died.

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2012 Cruise series handbags

The Italian palace class fashion brand Gucci 2012 Cruise series handbags teach you how to interpret the life attitude of a perfect woman. The light beige handbag has become the main item of this season because of its practicality and versatility.

Gucci 2012 Cruise series handbags (10 pieces) meet the daily matching needs of all women through tassels, leather embossing, gradient colors and various shapes and sizes. Other sweet pink and purple handbags, on the other hand, show women's fresh and soft characteristics.

Edit the development history of the company

Card Creation Period

In 1919, Italian Guccio Gucci lived in London and Paris. He was influenced by what he saw and heard, and he gradually learned about the dress taste of local fashion people. After returning to Florence in 1921, he opened a shop specializing in high-end luggage accessories and equestrian supplies, selling exquisite leather goods made by the best local craftsmen, with the Gucci logo on it. In just a few years, this store has attracted a number of customers with background at home and abroad. This great success prompted Guccio Gucci to open its first branch in Rome in 1938.

Depression period

After World War II, due to the lack of raw materials, Gucci designed a handbag with bamboo knots instead of leather handles in 1947, which is still a classic design. In the 1950s, Gucci used the red, green and red stripes from horse belly belt as the decorative pattern of accessories, which became another logo design of the brand.

rise

In 1953, Gucci's brand reputation was at its peak. This year, Guccio Gucci died, and the company's New York branch opened in the same year, which marked the beginning of Gucci's attack on the global market. In the 1960s, with the establishment of Gucci branches in London, Paris and Palm Beach, Florida, this Italian brand representing fashion and taste has gained a firm foothold in the world's major markets. By the end of the 1960s, "GG" had officially become the brand logo of Gucci.

Expansion period

In 1970, Gucci's global expansion was directed to the Far East, with its stores in Hong Kong and Tokyo. In the early 1980s, the leadership of Gucci was controlled by Mauricio Gucci. However, at this time, the internal disputes of Gucci family affected the development of the company, and the brand image of Gucci began to decline. In 1990, American Tom Ford joined Gucci as the creative director of women's clothing. His arrival heralds the beginning of Gucci's revolutionary transformation.

Transition period

In 1994, Tom Ford was appointed as the creative director of Gucci Group's whole product. In March of the next year, he launched the silk shirt, mohair jacket and velvet trousers that made him famous, creating a new image that is modern, sexy and cool. Tom Ford took drastic measures to rectify Gucci, changing this traditional brand into a new modern spokesman, making Gucci a fashion representative of young people. During the transformation of European and American luxury brands in the 1990s, Gucci was undoubtedly the most successful in redefining its position in the fashion industry.

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Brand Story

Mr. Guccio Gucci, an Italian leather craftsman, founded the Gucci brand in 1921. In 1938, Mr. Gucci opened the first Gucci store in Via Condotti, Florence, Italy, and began his fashion supremacy. Like most international brands, Gucci's rise is also due to the star effect. Hollywood stars in the 1960s were filmed repeatedly using Gucci handbags to indirectly promote Gucci. The audience included the famous Hollywood actress Audrey Hepburn and the then US First Lady Jackie Kennedy. Because Jacqueline Kennedy often uses Gucci handbags, this Gucci handbag is even titled "Jackie".

The most brilliant period of Gucci can be said to be the day when Tom Ford became the creative director of Gucci in 1994. Tom Ford has been described as the most talented fashion designer in the contemporary era. He enjoys a high reputation and power in the fashion industry, and is in the limelight for a while. He also rewrote the negative image of Gucci in the 1980s when it authorized several small enterprises to produce, which led to the decline of Gucci's brand quality. He reversed the dilemma of Gucci on the verge of bankruptcy 180 degrees, and made Gucci brand a prominent brand in the 1990s.

Tom Ford innovatively uses high-quality high-tech fabrics to design Gucci fashion, leading the fashion industry in a new direction of fabric requirements. During his tenure, Tom Ford has led the fashion trend for many times, making Gucci equal to fashion. For example, in the Gucci Autumn and Winter Fashion Show in 1995, Kate Moss, a famous model, quickly became an object of imitation for international celebrities and celebrities by wearing a pair of Gucci velvet low waist pants and silk shirts on the catwalk with a look of thick black eyeliner.

Tom Ford announced his resignation in April 2004, which caused a sensation in the fashion industry. At that time, some people thought that the Gucci Dynasty was over. Alessandra Facchinetti, the designer who took the place of Tom Ford, left his job after only two seasons of clothing design and the completion of autumn and winter 2005. Fortunately, Gucci found a suitable candidate to reorganize Hegemony, promoted Mark Lee to CEO, invited Italian female designer Frida Giannini to design women's clothing and accessories, and invited John Ray to work on men's clothing.

After John Ray and Frida Giannini took over, the new season of Gucci's men's and women's clothing works were highly appreciated by the outside world. The La Pelle Guccissima leather goods series designed by Frida Giannini for Gucci in the autumn and winter of 2005, reshaped the two classic logos of Gucci brand - "Double G" and "Horsebit" with the concept of luxury, and designed with the theme of the 1950s and 1960s, bringing Gucci the biggest surprise after Tom Ford left office.

Frida Giannini launched the Lavender Guccissima series again in the spring and summer of 2006, which was warmly appreciated by the fashion media. Although Gucci men's and women's clothing design still haunts Tom Ford's shadow, they also successfully lead Gucci out of the shadow of Tom Ford, proving that the Gucci dynasty is still alive. However, it remains to be seen if Robert Polet, chairman of Gucci Group, can develop the business to No. 1 in the fashion industry within seven years! On September 16, 2008, Mark Lee, the former president of GUCCI, resigned. GUCCI Group announced Patrizio Di Marco as the current president of GUCCI.