Three Tips For H&M'S Success

It is said that if you open the 80% European wardrobe, you will find the Logo of H&M. If you walk on the busiest commercial street in Paris or New York, you will surely see the crowd who rush to buy in the H&M store.

Without doubt, this is the unique charm of Haines Maurice, a Swedish fashion company (H&M).

People can not help asking, how did H&M become a global fashion retail chain giant, selling more than 1500 clothing stores, accessories and cosmetics in 28 countries across three continents?

Tip 1: parity is the route H&M has always chosen.

Since its establishment in 1947, H&M has always been the main player in the "parity" way, which advertised "providing the best quality with the popularity and quality". This "people to people" line has achieved the possibility that consumers can buy new products every year or even every season, and has successfully attracted 15 to 30 years old consumers who want to be able to catch up with the fashionable consumers at all times, instead of enduring as the H&M.

It turns out that H&M has "redefined".

"It confirms the three in one philosophy of the company that takes into account popularity, quality and price.

Tip two: fashion is food with a shelf life.

Besides price cards, H&M also plays popular cards.

The company regards popularity as perishable food and must always keep it fresh. For this reason, H&M has chosen to cooperate with the designer to launch the product line, which has attracted a large number of fashion seekers to compete to buy their favorite brand.

。

At the same time, H&M adheres to "fashion followers, not creators". The time from design to sale is controlled for 20 days, while domestic clothing enterprises usually take about 90 days ~120 days.

Tip three: product diversification

A typical H&M store owns women's wear department, men's wear department and children's wear department. It updates two styles every week, from basic clothing to

And then to the forefront of fashion, from young people to teenagers, to children and pregnant women, everything is available, and the color is very complete. The clothes are also placed unusually. Tops, trousers, leather bags and accessories are put together to make it easy for customers to buy a whole set of things.

In September 2012, H&M first tested the water in Xiaoshan and settled in California sunshine LSE City Life Plaza (333 Jincheng Road, Xiaoshan). I believe that in the near future, we can witness the brilliant achievements of this fashion retail giant and the secrets of more success.