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Exploring The Millennium Dress Culture

2012/1/23 14:51:00 4

We have always been the traditional Chinese culture.

Proud

But it has also been puzzled how to better inherit and carry forward traditional culture.

Whether it is Sinology, art or fashion, people from all walks of life have been diligently pursuing and exploring a feasible road for many years. In fact, numerous successful cases at home and abroad tell us that millennial culture needs to be integrated into modern ideas to better inherit, and only industrialization can be carried forward.

Thousands of years ago, China was once fashionable and leading the trend. After thousands of years, today's China is still fashionable, because there are a group of hot blooded people in the industry who are carrying on the traditional culture and Chinese fashion.

In the "Italy Chinese culture year", at the cultural fair, we can see the inheritance of Chinese Millennial dress culture on a brand.

See how to better develop traditional culture and craft in the present era.

Now let's explore the creative ways of NE TIGER brand in inheriting and developing Chinese traditional culture.

Chinese costumes are shining in Italy.

Almost simultaneously with the current China Fashion Week, in October 21st, the remarkable Italy cultural year of China began again in Rome.

As the representative of China's top luxury brands, Beijing has just ended.

Latest fashion

The NE TIGER brand on the perfect opening show was also invited to participate in the Chinese clothing exhibition in Rome and Milan. Among them, six classic Chinese clothes were specially selected for static display in the museums in both places, while five Chinese costumes were on show at the opening ceremony.

The inspiration for the design of three Chinese costumes in Rome comes from the essence of Chinese culture, including the peony of national beauty, the lyrical and freehand brushwork of the rivers and mountains, and the auspicious and riches of the Phoenix. While the three costumes displayed in Milan chose the zodiac totem in 2010, 2011 and 2012 - the tiger, the rabbit and the dragon as the basic elements of design. NE TIGER used the unique national dress language to interpret the past, present and future of China.

As a brand that has always been advocated by the brand and represents the spirit of the Chinese nation, the Chinese dress has not only worn China's history and civilization on the model, but also shows its outstanding charm and deep content, so that all the guests and spectators of the exhibition and performance in Rome and Milan are deeply impressed.

The world-famous Chinese embroidery, precious luxurious brocade and silk, and traditional Chinese paper-cut, such as the long history of paper cutting, have fascinated European audiences who admire handicraft art, and marvel at the various traditional Chinese arts and crafts that NE TIGER inherited and innovated.

As a big country in the world, China has a long history of luxury culture and technology. With the development of society, these precious civilizations and crafts need more and more Chinese luxury enterprises and brands to inherit and continue.

Adhering to the design concept of "integrating the past and the present, connecting China and the west", the NE TIGER brand is taking practical action to realize the great ideal of "Reviving China's luxury culture and emerging China's luxury brand". It always takes the responsibility of protecting and inheriting Chinese traditional arts and handicrafts as its responsibility, and is also committed to innovation and continuous pformation to adapt to the aesthetic and market needs of the modern society, to create world-class fashion and luxury brands for China, and to show the fashion of Chinese dress in the global fashion field.

Chinese clothing unveiled in the Millennium exhibition of cultural creativity

In from November 9th to 13th, the Sixth China Beijing international cultural and Creative Industries Fair was held in Beijing. As the most creative and creative brand in China's clothing industry, NE TIGER was invited to participate in this exhibition.

Five Chinese clothes, which are deeply impressed by China's millennial culture, have attracted the attention of audiences and media at home and abroad.

At the meeting, NE TIGER deliberately selected the five Chinese costumes that had just participated in the "Italy Chinese culture year" and appeared in Rome and Milan to participate in the Expo.

Whether it is "national beauty" or "Phoenix clothing legend" Yun Jinhua clothing, or is a thousand year old Qiang embroidery clothing, "ink and wash landscape", fine and beautiful Suzhou embroidery clothing, "toad palace jade rabbit" and "golden scale Dragon Robe".

Every Chinese dress and every craft contains the essence of the Chinese nation's millennial weaving culture.

It is not only silk, brocade, embroidery, but also the reappearance of Chinese culture behind the design of every piece of clothing: the myth of Chang'e flying, the legend of Gui Gu's downhill in the "ink and wash landscape", and the smart dragon and gorgeous peony.

In every piece

fine clothes

They are all integrated into the veins of Chinese civilization, a cultural representation that originates from tradition and experiences modern creativity.

Through years of unremitting efforts, NE TIGER has revived the rare handicraft, such as brocade and silk, which is on the verge of extinction. It has also promoted the traditional handicrafts such as embroidery, paper cutting and hand painting.

As a successor of Chinese civilization, the design inspiration in traditional Chinese culture is also reproduced through the innovation of traditional handicraft. The brand idea of NE TIGER coincides with the theme of "the cultural fusion technology and innovation driven development". The brand's design and connotation are rooted in the traditional culture of China's 5000 years, and realize the innovation in design, technology and service, and truly create the development of the brand.

Based on traditional culture, this is what NE TIGER has been doing for many years.

Insist

From 2007, the brand first launched a series of advanced Chinese custom dress series, which represented the spirit of the Chinese nation. In 2008, it made nearly four thousand NE years of history the "saint of weaving" -- the revived rebirth of silk. In 2009, the new China's long rope knot artistry was put on the international fashion stage in 2009, and the ancient silk weaving silk, which was specially designed for weaving imperial imperial clothing, appeared in the world. By 2010, the Qiang embroidery with thousand years of history will be reproduced on the Chinese dress, and then to this year, the modern Chinese dress will be used to reproduce the splendid Tang Dynasty culture of the Tang Dynasty "TIGER" conference.

NE TIGER launched many "Chinese clothes", which is called the collision between ancient and modern, eastern traditional crafts and Western fashion.

The reproduction of culture and the revival of civilization.

On the platform of the most influential cultural and creative industries in China, it is the mission of NE and TIGER to inherit and carry forward the excellent traditional culture of the Chinese nation in the millennium.