Brand Children'S Clothing Sales Channel Change Trend

There is no denying it.

Production and sales are different division of labor.

Both the nature of the work, the form of work, the content of the work, the emphasis of the work and the rules of the work are different, and the difference is huge. Only the division of labor will be more efficient.

The separation of production and marketing can first follow the division of labor between agriculture, animal husbandry, handicraft and trade thousands of years ago.

It is undeniable that division of labor has promoted the development of society.

Any manufacturer's products will take into account the question of who to sell, who to sell and how to sell? How to solve the three main problems is how to make it more professional, effective and economical.

Cooperation with manufacturers in the field is equal and mutually beneficial.

Our brand children's clothing is the solution to whom to sell through the franchise mode, so the manufacturers should give some profits to the franchisees, or who will help you sell the products? Of course, it is impossible to be completely equal in the sales channels of the brand children's clothes. Generally speaking, who has strong problems? Who will listen to whom?

So the brand children's clothing channel franchised mode, more than 10 years, most franchisees do not make money, why listen to your brand manufacturers! We must know that just over the past more than 10 years is the ten year of China's wealth explosion, buy houses to buy several times of wealth.

But who can hear how many children's franchisees get rich? Do not doubt that the next ten years are still the ten years of China's wealth boom. Do not question the huge social wealth that the development of brand children's clothing will still bring.

It is certain that franchisees can only watch other people's wealth multiplied by the pattern and rules of the brand children's wear nowadays.

Therefore, brand children's clothing sellers need specialized, large-scale and sales products to meet the needs of consumers and strong sales professionals.

This is the only way for brand channel providers.

It can be predicted that the current franchise mode and practice will be impacted.

Channel partners are unprofitable or even losing money.

Rely on changing channel franchisee sales

In the process of investigating the sales channels of brand children's clothing, we also find that a more obvious brand marketing channel is the emergence of those brand children's clothing stores with clear positioning, and others call it children's wear life brand hall.

A store combines strong children's clothing with strong brands of children's clothing that they want to sell.

This kind of store generally has a good business.

The strong combination of products in this store is more suitable for consumer demand choice. Shopkeepers also have more choice of business products, and the products in the store are more suitable for the market.

But the mode requires shopkeepers to have a strong ability to choose and combine.

If it is to join the store like royal Beibei, Qingdao needs to provide shop brand with strong combination choice ability.

The new trend of specialization, scale, lean production and flexible marketing for the whole brand children's clothing industry will definitely strengthen the status of the brand children's wear agents.

Agents can make use of capital flow, logistics and information flow to relieve the difficulties of the current brand children's clothing channel.

At the same time, it can also take part in the management training of some retail customers.

This brand children's clothing channel agent is different from the previous clothing wholesale market agent, the past agent is sitting on the market and other customers, relying on low operating cost, low price, low profit margin to attract customers.

Some of their practices may even impede the establishment of brands.

Now the brand children's clothes agents who are required by the new situation must integrate with children's clothing shops and brand stores, collect information, spread ideas, manage the retail terminal, take the initiative to deliver goods, and serve their target terminal shopkeepers.

Of course, do not rule out some of the relatively large strength, and have done a good brand children's clothing rely on independent strength to solve the problem of joining mode, continue to follow the brand children's clothing to join the old road.

To sum up, the market of brand children's clothing will further expand; brand children's wear will develop toward specialization and individuation; the sales channel of brand children's clothing will be further differentiated from the franchise brand to the direction of life hall brand; the brand children's clothing sales channel will be strengthened; the brand children's clothing will also enter the new stage of channel.