Cotton Corp Released 2011 Lifestyle Survey

2011/12/28 10:40:00 7

Recently, the US Cotton Corp released the Lifestyle Monitor survey. The survey showed that consumers spent $54 a month on clothing and textiles in 2011, 2011.

number

Compared with $77 in 2008, $63 in 2009 and $60 in 2010, it has been decreasing.

For three years, it has fallen by about 30%.

Lifestyle surveys show that the percentage of consumers who plan to buy Textiles has increased significantly.

In 2008, 65% of the consumers had shopping plans.

The percentage has increased to 71% this year.

At the same time, impulse

Shopping

The percentage dropped from 35% in 2008 to 29% in 2011.

According to lifestyle survey data, parity stores are still the most popular way to buy clothes, even though the percentage has dropped from 28% in 2009 to 24% in 2011.

Data show that from 2009 to 2011, the percentage of consumers who most like to purchase clothing establishments is WAL-MART's decline from 10% to 6%. WAL-MART is now actively seeking to bring consumers back.

It is reported that the decrease in the flow of cheap shops starts with the decline in the use of credit cards.

WAL-MART has given up the installment buying method several years ago. Now they have reworked the rules to make up for the loss of sales through this shopping method, and by installment payment, consumers can start buying goods in advance.

Another attraction for consumers is limited edition.

commodity

。

Nowadays, many retailers mentioned that they regularly adjust their products, instead of offering them invariably, because consumers are willing to purchase items that are exclusive.

Retailers also increase consumer enthusiasm through special activities in shopping malls.

In addition, consumers are more concerned about color. Therefore, color has also become a factor for businesses to create consumers' purchase of emotions and happiness.