The Choice Trend Of Enterprise's Electricity Supplier Mode

If all the electricity supplier models are categorized simply now, the good development in the next three years will surely be the business mode of increasing the price through differentiated products and services. Enterprises that only take market size as the guide and focus on price war and take the price cut route will be in a predicament and endanger survival.

Generally speaking, various industries in our country have gradually started to upgrade e-commerce to a strategic height. But the main business mode is to copy the sales channels to the Internet without really giving play to the value of the Internet. The electricity supplier mode commonly adopted in various industries is no longer built on self built platform, or online business through self operated third party platform and channel third party platform.

There are several problems in the existing electricity supplier models: first, there are several problems. Marketing Hard. The two largest online transactions in China platform Alibaba and Taobao, and Baidu, the largest online marketing media, are adopting similar bidding ranking promotion. Pattern 。 Related people revealed that Baidu's same ad in the same position, 35 in case of a month last year, was 70 a month early this year, and now even millions of months. Alibaba and Taobao gradually adopt the advertising fee of competitive bidding, which also makes many small and medium-sized enterprises and small business operators suffer from low traffic. Second, the homogenization competition between enterprises and products is getting more and more intense. This is evident from the price war everywhere. This leads to the higher cost and the thinner profit of the electricity supplier.

To solve the problem of marketing difficulties, a train of thought is the combination of social networking and e-commerce. The social community brings information flow, reduces marketing cost and improves marketing effect. To get out of price war and homogenization competition and gain large scale profit, it should develop towards low cost differentiation and value-added service mode. If all the electricity supplier models are categorized simply now, the good development in the next three years will surely be the business mode of increasing the price through differentiated products and services, and enterprises that only take market size as the guide and focus on price war and take the price cut route will be trapped in the dilemma and threaten the survival.

Specifically, when all sectors of the industry enter e-commerce, the following trends need to be considered.

Social Electronic Commerce

Many businesses and retailers are beginning to realize that the combination of e-commerce and social networking is not only a means of marketing, but also a way to generate revenue. Social networking brings information flow, and e-commerce brings cash flow. What socialized e-commerce is doing is to transform effective information flow into cash flow through social network marketing. Socialized e-commerce integrates SNS and the community with some business practices, and brings the advantages of SNS social networking sites in gathering popularity and enhancing user stickiness to the e-commerce platform, attracting popularity, increasing conversion rate and increasing user stickiness.

Through consumer's word of mouth or sharing, through the accurate recommendation of data mining to affect the consumer's purchase decision, it will bring consumers' purchase behavior or consumer behavior directly. Relevant data show that 90% of users believe in any form of advertising recommended by their friends, and more and more people spend a lot of time on various social networking tools.

Small and medium-sized enterprises to develop B2B e-commerce, can also help people in related industries, through professional business social networking tools to find business opportunities.

For example, the library is China's leading business social networking and search engine. It aims to provide the best solution for business contacts and business needs. By targeting the target group of "national business people", it provides far more services than the catalogue of business contacts. At present, the library has brought together millions of business people in all walks of life, which has a long-term impact on the network trend. With the unique search function and advanced management tools, we can make professional contacts, meet business needs and get more business opportunities.

For small and medium-sized enterprises that carry out B2C e-commerce in China, they can promote sales and empty inventory by building their own communities or other communities, providing coupons, private sales, social desirability lists, reviews and ratings, shopping cart, markup and other tools, using social networking to conduct marketing, and further integrate customer transaction data.

WAL-MART, the world's largest retailer, bought a social media start-up company called Kosmix in April 18th for $300 million, and recently released its first social networking app, Shopycat. WAL-MART has released Shopycat on its Facebook page, which can use Facebook's data to recommend gifts to consumers. Now, there are too many social e-commerce solutions coming to the market. Micro-blog has become a marketing center for businesses and e-commerce. Alibaba and Taobao have developed their own communities for businesses and products. Jingdong mall has also commented on social networking, shopping, public comment, rebate, and beauty. Mogujie.com has passed social media, reviews, micro-blog, reviews and blog cross design, and has become a social shopping with brand enterprises and e-commerce websites.

A great opportunity in the future is that users can instantly find the latest commodity information and real-time discount activities through mobile terminals combined with local location service identification technology (LBS). In developing e-commerce, enterprises should actively lay out the mobile Internet. Through the data mining and precision marketing of consumers near the sales point, plus the combination of two-dimensional code and the near end inductive control NFC, we will find huge potential business opportunities.

Brand building in vertical subdivision

In the future, more traditional enterprises in China will choose e-commerce in the direction of specialization. Finding the largest user group suitable for their enterprises and products is the starting point of the vertical portal influx. The future of domestic opportunities is mostly to grasp every vertical subdivision area and make it more sophisticated. E-commerce under segmentation will be more profound and professional. Although vertical and subdivision are not necessarily the only trend, if we do not choose subdivision, the chance of winning will be even smaller. In the United States, the market segments are all traditional enterprises leading. Taking the insurance industry as an example, some studies show that in the United States, the premium income of electricity sales and net sales has exceeded 20% of the total premiums, while China's Internet insurance is also an emerging marketing channel and service mode.

It is very difficult for small and medium-sized enterprises to develop such a large and complete platform in Alibaba. The marketing cost of large comprehensive e-commerce websites is too high. Only vertical websites and market segments can have a future, and perhaps win a place of their own. Amazon also accounts for only 7% of sales in the US. In a few years, every vertical subdivision will be very sophisticated.

In short, the relevant traditional industries cut into e-commerce, especially small and medium enterprises. Choosing the vertical field of industry is the most sensible choice. The industry vertical e-commerce website is small in scale, and can focus more on providing professional products and services for professional customers. It is more aware of the needs of customers in the industrial chain, and it is also easier to improve its own services.

On the platform selection, enterprises will gradually move closer to the vertical websites or consortium of professional industries, especially in the field of B2B.

In the traditional clothing industry, such models as van guest, Masa Marceau and wheat bag have already found a new business prospect on the Internet. They build industrial chains with upstream and downstream enterprises such as manufacturers and so on. Through order driven, zero inventory and short turnaround cycle are realized, thus reducing costs, greatly improving production efficiency, and finally creating famous online brands in men's clothing, shoes, bags and other vertical fields. For example, in the tea market, the buying and selling tea company has created a tea industry alliance on the line, combining famous Pu'er tea, Tieguanyin, Dahongpao, green tea and other enterprises, all of which are outstanding leaders in every subdivision of tea, and become a professional tea brand Museum. Buying tea CEO Ma Yufeng said that its development idea is to provide branding products to consumers in a professional and vertical way. Chai Dao Wan White Tea Co., Ltd. is a traditional famous tea enterprise. When it enters e-commerce, it chooses to buy vertical websites such as tea together to build an e-commerce eco industrial chain in the tea industry. Chen Suo, general manager of thousand Channel Bay, believes that the vigorous development of e-commerce has brought more diversified development space for traditional tea enterprises, and only with the combination of online and offline can there be better development. To do well the e-commerce of tea, we must pay full attention to the professionalism in the tea field, and pay full attention to the professionalism of e-commerce.

Improving the added value of products from the needs of users

Today, the decline in manufacturing profits and the rise of high value-added services worldwide are irresistible trends. Homogenization of social production will evolve towards personalized differentiation. China's industries have yet to completely solve the problem of social production and upgrade industries, and face the challenge of obtaining high added value through personalization.

The traditional Chinese manufacturing mode exposes the problems of product homogeneity, price war and low added value. Initially, the rapid rise of e-commerce can not be separated from price factors, but with the increasing cost of electricity providers, the price advantage will gradually be lost, or just the small advantage of e-commerce. The greater and unique value of e-commerce lies in the realization of differentiation at low cost, and the higher demand for consumers in price competition.

There is such a story that Zhang Ruimin once heard that a company employee told jokes about an old man who used Haier washing machine to wash potatoes. He immediately asked the relevant departments of the company to investigate the market demand of washing machines that could wash potatoes. But after market investigation, it was found that there were not many people who wanted to buy such washing machines. On the Internet, Zhang Ruimin's ideal mode of production may be realized in the future. This requires Haier to provide an online business model on the Internet, low-cost integration of the industrial chain of electrical appliances, so that all stakeholders can join in and provide customized services for consumers with different needs.

Apple Mobile has been successful in attracting different consumers by offering differentiated products to the app store. The key to this business model is that it can control the cost of differentiation. The company is bigger and its products are limited. As the saying goes, Bu Qingcai has different love. Even the same kind of goods, everyone's preferences are different. The cost of providing differentiated products and services alone is obviously too high. Take the real estate industry as an example, Yao Jiqing, President of Optima group marketing, thinks that regardless of the price level, the style of its fine decoration is completely the same. In particular, high-end housing, consumer demand for personalized is more urgent, I hope every house decoration is personalized, do not want housing and kitchen decoration is the same. Therefore, for different styles, there are different ways of decorating. For example, the 1000 flats are unified, we can make 1000 different styles of home furnishings, and can also make 50 different styles, which can better meet the needs of consumers, and ultimately provide consumers with famous brand buildings and personalized functional space. It can provide consumers with the favorite decoration styles in public space, such as European style, modern simplicity, new Chinese style and so on. Under these small basic public spaces, different individualized styles can be added, that is, the whole kitchen space, bedroom space, study space and bathroom space can be completely different. If these problems are solved, the first is the high cost problem, the second is the low efficiency, and the third is how to deal with consumers.

In fact, to solve the problem of real estate transformation, an important way is to integrate the value chain through the Internet.

On this basis, we explore a new mode of profitability and get rid of the dilemma of price war and low profit or even loss. In the evolution of Chinese made mode to China, we need to promote the service of manufacturing through information revolution, so that we can realize service differentiation, product differentiation and customization of goods at low cost under the support of network and information technology, and realize personalized manufacturing and large-scale collaboration with the Internet. In the future, the mission of e-commerce is to promote product differentiation and the realization of new values of consumer personalization, drive industrial upgrading, and become the leading force of modern service industry. The concentrated production in the past was a priority of cost strategy, and the Internet made customization of multi product and small batch differentiated products possible. With the help of the Internet, smaller companies in the future will be able to compete vigorously with large enterprises and excavate and create business opportunities with unlimited capabilities.

Another industry analysts believe that in the future e-commerce era, the time and ability of Internet users to cascade resources will show rapid growth, which will promote a new consumption power and a new consumer behavior. This kind of consumption behavior is entirely derived from the user's individual needs. Netizens can control the production of factories and change the existing mode of supply and supply channels through a strong series of forces. In the past, the traditional channel value distribution system will be re established. In this mode, the more flexible small and medium-sized enterprises can fully realize their advantages by small and beautiful through the Internet, and win a place in the competition with big enterprises.

Transforming the core business through the Internet

Traditional enterprises enter the Internet and e-commerce, and their motives are often confined to products and traditional businesses, which are limited to the competition of limited profit platform channels, that is, e-commerce as an application. For more enterprises, the brighter strategy in the future is to transform core businesses through electronic commerce, not just expand sales channels. E-commerce should quickly cut from the information portal to the industry application, upgrade from a single information platform to information flow oriented information technology to transform the core business of the industry.

The most typical example is China Mobile. Now the plan is to regard voice communication as the basic business, and regard data services as the core business and key development direction of the future, and rely on the characteristics of the Internet. Most of these data will come from mobile payment based on e-commerce. An important development trend of the Internet is that the platform (equipment) is worthless or not profitable, and it can make money through value-added services.

Another situation is the use of O2O mode, online and offline integration, the original single commodity business and other value-added services business link up. This is also the transformation of the original single business through the Internet and e-commerce. From a macro perspective, in the next 5 years, the GDP share of China's service industry will exceed that of the manufacturing industry, and promote the transformation of e-commerce from selling goods to providing services and experience, and improving the potential of e-commerce services in the industrial chain and value chain.