Hongkong Meets Tourism Shopping Climax

In the past weekend, Miss Li, who worked in a securities company, reaped quite a lot.

"I bought a fur coat and a handbag in Hongkong, which cost more than 20000 at a time."

For Miss Li, going to Hongkong for some new shirts is a typical dish every month.

The reporter interviewed ten friends around him. Almost everyone had two words in Hongkong's shopping plan.

Speaking of shopping in Hongkong.

Driven by the mainland guests, Hongkong's business is booming.

According to media reports, the sales performance of seaport city in the first ten months has broken through last year.

On Christmas Eve, in the discount season in Hongkong, luxury stores are more popular than supermarkets.

In Hongkong's rising sales volume, Shenzhen, which is closest to Hongkong, has undoubtedly made the biggest sale.

Shenzhen consums 5 billion Hong Kong and Macao annually

"Now many people are used to shopping in Hongkong, especially the most high-end high-end customers.

One hundred, the owner of the goods business sighed.

This is not just the feeling of a businessman.

The industry estimates conservatively that Shenzhen and Hong Kong consume more than 5 billion yuan a year.

A survey was conducted by the Shenzhen retail business association. From the Shenzhen consumers who specialised in shopping in Hong Kong, 19.3% of Shenzhen residents went shopping in Hongkong at least 1 times a month, and the number of consumers who occasionally went shopping in Hongkong reached 80.7%.

The proportion of Shenzhen people buying clothing, leather goods / bags to Hong Kong is the highest, reaching 71.11%, the proportion of digital products and cosmetics is over 40%, and the proportion of drugs is 36.44%, jewelry accounts for 20.89%, and the proportion of supermarket merchandise consumption is 9.33%.

Most of the people who go to Hong Kong are the high-income class of "the main force of consumption".

"The consumption structure of Shenzhen residents is upgrading from traditional food and clothing to high-end consumption.

This upgrade is the main driving force to maintain the continuous growth of consumption in our city.

However, due to Shenzhen's close proximity to Hongkong, influenced by tariff policies and RMB appreciation, the high-end consumption in our city has started to diverge to Hongkong after the implementation of the free administration policy.

Hua Tao, the president of Shenzhen retail business association, said anxiously.

More measures to enhance radiation in Shenzhen

Shenzhen is actively creating "international consumption center" and "fashion capital", and the spillover of consumption is undoubtedly embarrassing to Shenzhen. How to increase the attraction and radiation power of Shenzhen business has become a problem that Shenzhen has to face.

This year, Shenzhen businessmen began to act.

Recently, the Shenzhen retail business association has created a "happy Hui" activity, which will integrate the sales promotion activities scattered in various shopping malls at the end of the year, and create a consumption atmosphere of Shenzhen at the end of the year with the theme of "joy and happiness", which has aroused positive responses from dozens of enterprises.

Hua Tao said that he wanted to create a carnival and shopping season in Shenzhen, which would increase the radiation power of Shenzhen's consumption through years of cultivation.

But he said that the strength of an industry in retail industry is still too thin. If we are able to achieve the linkage of tourism, catering, hotels, clothing, leather goods, jewelry and other industries under the leadership of the government, we will form a massive year-end discount season and leisure season, and jointly create an atmosphere of "buying in Shenzhen, eating in Shenzhen, playing in Shenzhen and leisure in Shenzhen", and promoting the whole promotion will be more meaningful.

In addition, he pointed out that clothing, leather goods, digital and so on are the dominant industries in Shenzhen. Shenzhen has advantages in production and marketing in these fields.

Some enterprises are also exploring countermeasures.

A businessman said that after shopping in Hongkong, people did not have the convenience in Shenzhen. Their strategy is to play the "experience card" and attract high-end customers, such as arranging the rest area in the counter, preparing snacks and drinks, so that shopping can really become a kind of enjoyment.

After a huge impact, a cosmetics chain enterprise consciously introduced the "market segmentation" in Hongkong, and introduced new rare international brands in Hongkong.

Another business leader put forward a proposal from a higher level, that is, Shenzhen should strive to set up a tax exempt area and reduce the price difference between Shenzhen and Hong Kong.

Apart from luxury goods, Hongkong's general international brand price is much lower than that of Shenzhen.

A previous survey by the Ministry of Commerce showed that the price difference between 20 brands of five categories of watches, bags, clothing, wine and electronic products was about 45% higher in the mainland than in the Hongkong region.

Such a price gap is hard for Shenzhen businessmen to make up for their own efforts.

It is suggested that Shenzhen should strive for tariff reduction policies to reduce the price difference between high-end consumer goods and Shenzhen and Hong Kong.

The person in charge said.