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China'S Luxury Brands Are Ready To Go.

2011/12/12 10:28:00 16

China'S Luxury Brand Is Ready To Go

The label made in China is quite different from what it was ten years ago.

Now the products in different regions have been produced and processed.

characteristic

China is no longer the stage of cheap production and processing.

Chinese

brand

A lot, but the real luxury of imaging Armani or Ferragamo is gone.

What blocks Chinese brands from entering the world?

Luxury goods

Platform?


  



 


Bain&Company released the latest global luxury market research report. It is expected that global luxury goods sales will grow by 10% in 2011, up to 191 billion euros.


The European market is expected to grow by 10%, and the US market to grow by 12%. Japan, which has been devastated by natural disasters, is still the second largest luxury market in the world. China's growth rate is 35%, Brazil is 20%, and the Middle East is 12%. Among them, the luxury consumption of Chinese consumers has accounted for 20% of the total global consumption.

Luxury goods rapidly occupy the market in developing countries. It is the inevitable direction of the development of luxury goods market and the result of people's pursuit of quality of life.


The sales volume of luxury clothing, accessories, bags, shoes, jewellery, watches, perfumes and cosmetics continued to increase. In terms of categories, clothing grew by 8%, perfume and cosmetics increased by 3%, accessories increased by 13%, jewellery and watches increased by 18%.

The financial crisis can not stop fashion people from pursuing their tastes and trends, and the luxury market is still moving forward.


The label made in China is quite different from what it was ten years ago.

Now the products produced in different regions have their own characteristics. China is no longer the stage of cheap production and processing.

There are many brands in China, but the real luxury brand of imaging Armani or Ferragamo is gone.

What blocks China's brand entering the world's luxury platform?


Bain&Company released the latest global luxury market research report. It is expected that global luxury goods sales will grow by 10% in 2011, up to 191 billion euros.


The European market is expected to grow by 10%, and the US market to grow by 12%. Japan, which has been devastated by natural disasters, is still the second largest luxury market in the world. China's growth rate is 35%, Brazil is 20%, and the Middle East is 12%. Among them, the luxury consumption of Chinese consumers has accounted for 20% of the total global consumption.

Luxury goods rapidly occupy the market in developing countries. It is the inevitable direction of the development of luxury goods market and the result of people's pursuit of quality of life.


The sales volume of luxury clothing, accessories, bags, shoes, jewellery, watches, perfumes and cosmetics continued to increase. In terms of categories, clothing grew by 8%, perfume and cosmetics increased by 3%, accessories increased by 13%, jewellery and watches increased by 18%.

The financial crisis can not stop fashion people from pursuing their tastes and trends, and the luxury market is still moving forward.

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