Sandwich Brand Lining: Four Step &Nbsp; "Sandwich" Is Not Affected By Splint.

So called sandwich

The breakthrough of sandwich brands is not right or left.

In the actual marketing execution, formulate

Based on the above two points, the author puts forward the four step method, so that "sandwich" can not be caught in the trap.

First of all, the brand is Lining, and the "nation" runs the world.

The consumers of sporting goods are mainly young people, and Lining, who carries the brand association, is old. What should I do? I think, since we can't get rid of Lining's association with Lining brand, why don't we lock the "quasi Lining" age group as the target brand of the core brand? The age of quasi Lining is the leading group of the social economy. After years of experience, the wise and sophisticated group is the leading group to taste the consumption. Why should we bother with the young and low-end market and struggle with young people?

Some people will say: this market has long gathered many high-end brands, Lining how to break the top? To solve this problem, thanks to Lining's localization advantage.

In sports and related government affairs, Lining has other similar brands and foreign high-end brands which do not have geopolitical, business ties or even blood ties.

"National" is the natural connotation of Lining. The influence of ethnic things after 60 and 70 is far greater than their choice of brand.

From the brand itself, one is one or two is two, the real show, first do a good job of this foundation, rather than compete with foreign brands, one is not to match, two is not necessary, the market is infinite, we still have a lot of basic skills to cultivate.