Orders Surged, Courier Company Burglary &Nbsp, "Century Singles Day" Online Shopping Festival

November 11th Singles Day is well known, but this year's Singles Day Some special "November 11, 2011" because it has three "11", is known as "century Singles Day" or "gigantic Singles Day". At the same time, businesses also aim at this. Business opportunity They are using the singles day to exert their strength. In the interview, the reporter saw that the online shop was betting on the influence of singles day. Many orders were overloaded, and consumers wanted to receive more goods on the two days.

Shop half off promotion

Skyrocketing sales

In many people's minds, singles day is a very small holiday, and few businessmen do it. But around last year's singles day, Taobao mall set a single day trading volume exceeding 936 million yuan, a miracle of turnover exceeding 10 thousand yuan per second. This year, online stores Shopkeeper It can be said that the half off promotions have been launched.

"All these products in the two days of the shop have been turned into half off." yesterday, consumers, Miss Guo, told reporters that she had heard that singles day can enjoy half off discount when shopping online. Subsequently, the reporter entered a shopping website and entered the "Singles Day promotion" in the search column, showing more than 3000 related products. The most attractive part of the page was the red discount, and the lowest reached 90 percent off. Not only that, but also the online shopping platform launched the "discount 300 full time to send 300", of which the first time to join the "singles" section of a professional website launched the "11:11 special spike" activities are very attractive.

Shoes and caps, kitchen and toilet products, children's toys... In the interview, the reporter saw that the products of the series of promotional activities of singles day were quite complete, and consumers were also buying it. Hundreds of sales and even thousands of pieces had become normal. "Sales after discount are two days." During the interview, a shopper who broke through 300 pieces of women's wear sales told reporters that the monthly sales volume was only six hundred or seven hundred. "Many shoppers who participate in activities have a sense of skyrocketing sales volume."

Orders for Spring Festival

Pay more on time.

In the interview, the reporter saw that although the sale effect was good, the discount time of each shop was limited, some days were limited to 11 days, and the shop launched a 11 hour, 11 time limited panic buying. The price below was the countdown, and how much time was left at a glance. The double temptation of discount and time limit is easy to explain. But with the surge in sales, supply and delivery have become a problem. Attracted by the discount offer, a shoe store has sold more than 3000 pairs in three days of a best seller. However, in the exchange with the shopkeepers, the reporter learned that the sale of thousands of pairs was unexpected. There was no such a lot of goods in the store. Now the order has been put to the end of the month, and the manufacturers are rushing to make it, and the earliest they will have to wait for 10 days to deliver. With the advent of singles day, this has become a common phenomenon. Comments on "express speed are too slow" can be seen everywhere.

"Usually it can be delivered three days later, but now it will take at least five days." During the interview, a shop owner said that many shops had received the mail during the event. Now that there has been a backlog of express delivery, the delivery will be delayed, but if consumers are willing to pay for their own postage or pay extra fees, it is possible to arrive on time. Meanwhile, Zhang's staff member of a courier company in the provincial capital also said: "the number of orders in these two days is not against the Spring Festival, but it is also similar. Many express delivery can be delivered in two days."

Physical stores emphasize "gratitude" and "bachelors"

Facing the upcoming two festivals of singles day and thanksgiving day, we can say that radish vegetables have their own love. In the interview, the reporter saw that in the face of the bustling sales promotion scenes on the Internet, the net was cold and clear. Although the physical store sold the "11. 11" brand, it was not obvious from the intensity of advertising and the discount rate.

"From previous years, most stores do not promote the singles day vigorously, even if there are discount promotions launched by businesses themselves, the lack of sales cheer is very small." During the interview, the sales director of a shopping mall leisure brand told reporters. At the same time, Mr. Zhang, director of the clothing area of a store, also said that the big promotion of physical stores had larger advertising investment, so even though this year's Singles Day was favored by many businesses, but due to the short time limit of the festival, the shopping mall still locked the large-scale promotional activities in the Thanksgiving Day in November 24th, and the upcoming December peak season.