Fujian School Children'S Shoes And Clothing Stereo Innovation Marketing Drive Traditional Enterprise Upgrading

With the increasing homogenization of competition in children's sporting goods industry, the marketing mode of "child star + advertising" has obviously failed. People no longer like rigid advertising instillation, and the dissemination value of traditional advertisements is declining sharply.

How to stand out among peers and become numerous enterprises

First, the new mode: three-dimensional animation marketing.

1, birth notes

A brand new marketing mode is surging underfoot, and with the children's brand playing a small role, Kasiron's contract is finally signed off, which is created by Kung Fu animation - three-dimensional animation marketing mode.

Three dimensional animation marketing is through the animation industry chain, that is, "creativity" as the core.

2, core: AI upgrade system

AI (ANIMEIDENTITY), the animation element recognition system, is the development of a series of thematic corporate brand animation elements (including actions, expressions, scenes, etc.), and integrated into an operation system for planar vision, spatial design and derivative products.

This is Kung Fu animation tailored for enterprises, upgrading products, animation elements to make each series of products, each style is different, more attractive.

3, dissemination: "omni-directional and multi resources" integration and promotion.

In the market operation, Kung Fu animation through the three-dimensional animation marketing mode, help enterprises set up virtual endorsement and content, for brand enterprises to integrate the entire cultural content into animation fun, entertainment, viewing angle to promote, to diversify soft advertising implanted people's thinking, to achieve publicity and life, details.

Through the brand construction channel, the integration of multiple resources, so as to promote the good choice of many enterprises.

Two, new features: to promote innovation and upgrading of traditional enterprises.

1, let cartoon image more vitality.

Because of the special consumer groups of children's products, many enterprises simply use cartoon characters as VI of brand image.

With the continuous development of children's needs, the cartoon image without vitality can hardly be deeply rooted in the hearts of the people.

Three-dimensional animation

Kung Fu animation is based on the corporate brand to create a cartoon image of flesh and blood, and let children like this cartoon image.

Continuous broadcasting will enable this image to go deep into childishness, satisfy people's growing individualized and differentiated consumption needs, drive the audience's love for the brand animation story, recognize the anime characters, and promote the audience to purchase the animation related enterprise products consciously, so as to bring abundant value to the enterprise animation brand.

2, combined with new media resources to achieve "three dimensional promotion".

Three dimensional animation marketing focuses on the development of brand enterprises, and has launched different ways of comic and animation marketing for children's preferences.

First, children's favorite animated cartoon, for the cartoon comic children to produce high standard animation books, and also can download to the mobile phone comic book, of course, children's favorite web games...

At the same time, it involves the promotion and promotion of new media such as QQ expression, desktop wallpaper and so on. It carries out the multi domain penetration of animation in depth and in a comprehensive way. With the advantages of animation and all kinds of new media resources, it achieves all-round and efficient communication.

3, the promotion cost will be reduced by 4 times, and the communication intensity will be increased by 4 times.

In the interview, Li Zhubing, President of Kungfu animation (China) Limited, introduced that through the diversification of new channel marketing, the promotion cost can be reduced by more than 4 times, and the intensity of dissemination is 4 to 5 times of traditional advertising. The whole brand's locking and centralized promotion can achieve twice the result with half the effort and greatly reduce the advertising cost of brand enterprises.

Kung Fu animation and CCTV form a strategic partnership to promote the strategic cooperation between small play cartoon and CCTV.

The cartoons will be broadcast in the golden age of CCTV next summer, and will be promoted and supported by CCTV Animation.

In the construction of other broadcasting channels, only one cartoon will be broadcast in the TV media for hundreds of thousands of minutes throughout the year, which does not include the broadcast of Internet media.

With the development of many online animation websites, many new animation hits have been attracted.

After animated cartoons are popular, excellent animation images are empowered to other industries to gain profits by brand authorization and achieve more diversified development of enterprises.

4, the timing of introducing animation marketing into Fujian enterprises is ripe.

Min Pai enterprises have the advantages of complete industry and perfect marketing channels. The time for introducing animation marketing has matured. Apart from the leisure food industry, children's wear, sports shoes and other industries are not rarely seen through cartoon images, and the prospects are very broad. They will also greatly promote the upgrading and upgrading of traditional industries.

Three dimensional animation marketing through resource integration and utilization will be an enterprise.

Three, new case: Fujian faction entrepreneurs first.

This advanced three-dimensional animation marketing model has been endorsed by many enterprises, especially the "dare to be the first" Min faction enterprises.

At present, the famous children's clothing brand small play leather has officially signed Kung Fu animation, as the "China's top ten children's shoes brand" Kasiron series animation is also in the tense preparation.

In addition, there are many enterprises are discussing cooperation with Kung Fu animation.

It is reported that cooperative enterprises not only include children's sporting goods industry brand, but also go to other brands such as adult shoes, clothing, food and other industries.

Case one: play with leather

Kung Fu anime has created a brand new marketing strategy for Chinese children's clothing animation, which is based on children's ingenuity and naughty nature. It introduces a brand new AI system. From the plane, terminal and products, the children's "fun and fun" terminal shopping experience market is set up, and the industrialization mode of animation marketing is launched.

1, cartoon image spokesman: "small play leather"

Kung Fu anime designed a brand new cartoon spokesperson for "little play leather".

The Q image of naughty, fashionable and lovable is consistent with the brand attributes of small skin, which is consistent with the preferences of the target audience and a new interpretation of corporate image.

At the same time, the spokesperson of cartoon image has a positive and optimistic connotation. It will not bring adverse effects to the enterprises due to the negative effects of stars, so it is more plastic.

2, jointly launched CCTV's first 3D animated cartoon "little play leather".

In 2011, Kungfu animation and small play leather strong joint efforts, hand in hand with CCTV Animation joint production of Chinese children's clothing industry's first 3D animated cartoon "little play leather".

The content of the story is guided by Yang Peng, a children writer named "the king of fantasy".

In Asia and greater China, Yang Peng is Disney's first and only authorised writer to create Mickey Mouse stories.

In the story outline, character setting and plot arrangement, the concept of "childhood fun" of brand culture is integrated, and the execution of animation marketing is strengthened, and the brand image of Xiao Pi Pi is deepened.

The film has formed a gold portfolio in terms of investment scale, creative team and production level, striving to achieve first class level in China, with a total investment of over 20 million yuan.

3, three dimensional promotion: TV + Network + mobile phone.

In 2012, the 104 episode of "little play leather" will be broadcasted in hundreds of TV stations nationwide, including CCTV.

After the animation production is completed, it will also publicize and promote the new media platforms such as Tencent, mobile phones, micro-blog, games and so on.

Such as the introduction of a new cartoon super Q expression; combined with small leather children's wear, cartoon characters, objects clothing to launch an unprecedented QQ show; will play the flash card of all festivals with a small cartoon image.

And this follow-up publicity and promotion, Kung Fu animation will fully cooperate with each other.

Case two: Kasiron

1, five Xiaolong cartoon image: Jin Jin, Weiwei, Kaka, West, dragon dragon.

In full market research, and more than a few professional design companies.

2, three dimensional promotion: CCTV + online games + comics

Based on Kung long cartoon production and the cartoon image of the five little dragons of CAC, China's first five line sci-fi concept 3D animation "dragon hunting" will be broadcast in the prime time of 2012 holidays in CCTV and local media.

Combined with the five Xiaolong web games will also be targeted at all major game sites in the country, and the game will be able to run on apple and Android systems.

At the same time, Kung Fu animation will cooperate with Kasiron to launch his own comics, games, theatrical productions and derivatives, and intensify his efforts to make Kasiron a famous brand of children's shoes.

And these cartoon images are displayed on products and packaging, so that they can be vividly interpreted and gradually absorbed in the hearts of the people, laying and expanding the basic share of the consumer market.