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Baoren New Style Slippers Will Lead A "Slipper Fashion Season".

2011/9/21 13:54:00 62

Treasure Slipper Fashion

September 21st hearing Treasure people The original is English "Boree", which means "acacia tree". Translating into "treasure people" is consistent with the traditional consumption psychology of the female consumers and their cultural inclination. At the same time, it is very close to fashion and elegant features of women's fashion slippers. "Baoren shoes" positioning their brand style as "self pursuit, freedom from bondage, leisure and freehand brushwork, fashion and beauty" brand, as well as vitality, dynamism, etc. fashion Characteristics.


As the main brand of Baofeng fashion, it is mainly aimed at medium and high grade fashion slippers. market In order to lead the fashion trend, international leading quality and diversified styles, we can fully satisfy the consumers' need for fashion matching. Brand positioning is the leader of China's slippers brand, meaning to lead the whole industry to carry out the brand operation of sandals, and create the first brand of Chinese fashion slippers. The product is located in the new fashion. The four high-end women's slippers are the main products, while the other 1 are the high-end leisure fashion products, and the male and children's footwear products are also extended at the same time. N


Baofeng fashion is leading a slipper fashion season through its brand new positioning, Baoren new style slippers.


  Innovating traditional ideas and advocating new trends


Baoru slippers directly throw away the hat of "household slippers" and take the lead in putting forward the positioning of the new fashions slippers in the country, focusing on the fashionable crowd in the city, so that slippers not only go out of the house, but also become the mainstream footwear consumer goods in the mass market, and become the new consumers of the traditional slippers.


   The main purpose is to use EVA antibacterial and environmental protection materials.


At present, many low-grade slippers on the market are often made from industrial waste rubber and plastic materials, which contain a lot of toxins. Baoru slippers enterprises have the unique advantages of raw EVA and leather antibacterial materials, which are mainly made of raw materials, light and comfortable, and will not cause damage to the skin.


  "1 dragging N" project to create a prosperous market in the four seasons


Baofeng fashion has a strong design and research team. It produces 50 million pairs of colored slippers every year, and constantly updates the product line according to the changes throughout the year, so as to ensure the continuous introduction of new products in the four seasons. At the same time, we launched the "1 dragging N" project with "slippers as the main players and other footwear as supplementary" to get rid of the "seasonal limitations" of the slippers themselves and create the best selling products in the four seasons.


  Hand in hand with dozens of Chinese and foreign designers to lead the trend of slippers.


This month, we launched the main fashion designer, introducing dozens of famous footwear designers in China and abroad to create a new fashion design trend for China's new fashion slippers.


   Comprehensive upgrading of market operation to create "new generation of slippers"


Breaking the limitations of traditional slippers can only be sold in supermarkets and stalls, while breaking the "brand slippers can only become mature footwear brand accessories" imprison, and create a new mode of operation of supermarkets, large circulation and high-end shopping malls, shops, counters and stores, combined with the traditional old slippers Market operation ideas, and turn the slippers into a new generation of footwear products in the new era.

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