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New Era: New Fashion, New Life And New Field

2011/9/3 10:43:00 69

New Era Leading Brand Shoes And Wear Market

Recently, the new fashion life has opened a new era: the leading brand of the industry has been recognized by the Trademark Review and Adjudication Board of the State Administration for Industry and commerce, and has been officially honored as the "China well known trademark". The new pattern of China's shoe and clothing market has been brought about by opening up new and fashionable life. By adhering to the environmental protection technology and having eighteen independent patents leading the whole industry, we have successfully completed the perfect transformation of the leading brand of the new fashion life, and won wide recognition both inside and outside the industry.

Guo Tingzhi, chairman of Zhengda (China) Co., Ltd., in an interview with reporters, said that with the help of China well-known trademark The company will work hard on the whole line to continuously upgrade its technology, brand style and terminal channel system, presenting the most fashionable brand style and the most scientific and environmental protection products, opening up a new era of brand new fashion life.

　 Opening up new fashion life, leading the new pattern of industry

For a long time, two categories of professional sports and fashion movements have been firmly occupied in China's sporting goods market. However, with the rise of the 80 and the post-90s, the self-consciousness of the new generation is constantly awakening. "Individuality" has become the mainstream value of Chinese society. The old brand style is hard to meet this new demand.

In the face of the new generation's demand for fashion and original products, we are breaking through the barriers of professional sports and fashion sports, creating a unique brand style of fashion life, pushing the Chinese sporting goods industry to a new industry pattern. This new style of life, with originality, youth, vitality, and DNA as its brand name, has been born out of the world. It is bold to collide with colors, incorporate into a large number of street and extreme sports and other tidal current elements. It has revolutionized people's understanding of sports equipment, and has brought new changes to the Chinese market with an unprecedented brand concept and a new way of life that transcends sports and fashion.

In 2011, Zhengda brand We have promoted the brand system of spokesperson, sponsorship, activity and communication, and let people deeply appreciate the charm of new fashion life. Spokesperson Chung Geun-hee's advertising blockbuster has been launched in intensive advertisements of CCTV and local TV stations. The slogan of "feeling up" has been heard both at home and abroad. It has continuously supported the two activities of sponsoring Chung Geun-hee's Shanghai concert and Chung Geun-hee's "I love to remember the lyrics". In the perfect interpretation of Zhengda's new fashion life brand, the industry leader position of Zhengda new fashion has been firmly established.

In the 2012 major Q1-Q2 spring and summer new product conference, Mr. Guo Jingqing, general manager of Zhengda, said that the prime minister will continue to consolidate the leading position of the industry, continue to increase investment in brand promotion, and set up an all-star team of spokesmen to build a new fashion life brand marketing platform. Not only will it continue to create a classic case of new fashion marketing like Chung Geun-hee, China, but also focus on global events such as London Olympic Games, continue to import superior resources, constantly strengthen the brand system, and create the first brand of the new fashion life in China.

　 18 patents, Zhengda innovation technology

In fact, with the rise of brand differentiation, Zhengda relies on the relentless pursuit of environmental technology. The product has always been in the leading position in the industry, leading the Chinese footwear industry with eighteen independent patents.

In addition to the functionality and style of products, environmental protection and energy saving are also the core genes of Zhengda. For example, our independently developed P P biodegradable material is the most advanced technology in the world. Shoe material Technology. This material is more environmentally friendly than the original shoe material polyethylene, and it is easy to degrade. Zhengda has always been using technology and environmental protection as the direction of product innovation. Through the improvement of every detail, we have brought about different technological and environmental life experiences. Guo Jingqing, general manager of Zhengda, said that in the future, all products of Zhengda will adopt more advanced technology in the world. {page_break}

At present, Zhengda already has eighteen patents for science and technology, including a composition for making sole, pressure sensitive intelligent foaming material and its preparation methods, antiskid sole materials and so on. The 10 core technologies are state-level invention patents. EVA special high performance wear-resistant shoe materials have been awarded the national Torch Program Certificate. The new products of modified polypropylene foam shoes are certified by experts from the Fujian provincial economic and Trade Commission.

It is understood that Zhengda spends more than ten million investment in R & D and design of products every year, and has set up a super luxurious research and development lineup. It is led by Guo Tingzhi, chairman of the board, to hire a senior team as the R & D consultant of the company's technology center, thus creating a number of leading technology patents for Chia Tai Group.

Through the constant precipitation of brands and products, Zhengda has ushered in the terminal's thick accumulation in the past year. Not only did the number of terminals achieve explosive growth, but the channel network also achieved a comprehensive optimization and upgrading. Guo Jingqing, general manager of Zhengda brand, also announced the channel strategy of Zhengda in 2012. It will expand to the whole country on the basis of the existing 10 key regional markets, from partial market = radiation to the surrounding market, and realize the grand blueprint for the layout of the whole country.

The industry has said that the great honor of China's well-known trademark is the witness of Zhengda's new fashion life banner in recent years and the rapid rise of Zhengda brand's system. It is also a recognition of Zhengda's insisting on environmental protection concept and product innovation for many years. With the deepening of the brand promotion of Zhengda new fashion life, it will create a new era of new fashion life.