The Rapid Expansion Of Footwear Market, &Nbsp, CIO Group'S Strong Rise

As the first doctor in Quanzhou to be CIO (Chief Information Officer) in the enterprise, vice president of XTEP (China) Co., Ltd. and CIO Wu Lian Yin found that CIO circles around him are growing stronger.

"There is a QQ group of CIO in the province, and the frequency of new faces has increased significantly."

And two or three years ago, only

New needs and new positions

The CIO system is already mature in foreign countries and is still in the initial stage in China.

However, we are pleased to see that more and more Quanzhou shoes and clothing enterprises begin to accept this group with an open mind. CIO, which is adapted to the new needs, has also injected new vitality into the informatization of shoes and clothing enterprises.

The external competitive environment is constantly changing, and the scale of enterprises is also changing. It is necessary to put forward new requirements for the management and talent structure of enterprises. Realizing this change and actively adjusting the post setting of enterprises will undoubtedly help enterprises to occupy a favorable position in competition. Believing that the emergence of CIO posts is not a precedent, nor is it a case, but a "driving force" of innovation management.

New information manager

What is CIO? Even if it is

"In Quanzhou, the group of CIO began to rise rapidly after 2007."

Wu Lianyin told reporters.

In fact, in May of this year, Wu Lian Yin joined XTEP.

Prior to that, he was the leading manager of AMT, a leading management consulting service in China. He thought about how to help customers do well in information technology.

Since then, he has completed the role change in his career -- acting as vice president and CIO of XTEP, full of ideas about how to spend less money on XTEP's informatization.

And this experience is far more than Wu Lian Yin.

In recent years, such cases have been staged repeatedly in the spring enterprises. Before being joined by CIO, Zhou Yong, the head of a IT company in Shenzhen, provided IT consultation and services, and joined Anta's deputy director of IT, which was responsible for the production process management.

In addition to mining "foreign" professional managers as CIO, in recent years, a number of local CIO have been born inside Quanzhou enterprises, such as CIO, Zhang Tielong, Xun Xing zipper CIO Chen Jingxiong, etc., they are mostly pformed from IT managers and information executives of enterprises.

Duties arising at the historic moment

"From IT manager to CIO, changing is not just a name."

Wu Lianyin said, "it reflects the degree of information construction of an enterprise.

When an enterprise is very small, it may only need a network management to maintain some computers. After a moderate scale, enterprises may need some office and financial software to support their business. At that time, IT managers are needed. After a larger scale, they need to have an information center to manage production, sales, logistics and other links. At this time, CIO is needed.

At present, CIO posts in Quanzhou are mostly concentrated in shoes and clothing industries.

Xie Lei, Secretary General of Fujian Information Association's Information Supervisor branch, thinks that this is closely related to the characteristics of enterprises.

"Most of the brands of shoes and clothing in Quanzhou have opened up the market quickly through brand promotion. However, rapid expansion has brought about sequelae -- manual management can not support rapid expansion.

Thousands of stores, business processes are very cumbersome, difficult to manage, and face thousands of business data every day, including product styles, colors, customers and so on.

In this context, IT has become an important management tool for enterprises.

"The layout of the enterprise retail end to the whole country is not able to keep abreast of the market dynamics, the management can not keep up with the market, and the data can not be seen. The bosses are anxious. Even though many of them do not understand the information technology, they increasingly feel this is very important.

Therefore, in the process of enterprise management upgrading, they must find trustworthy, understand IT and understand business people to check, CIO group also rise. "

Wu Lianyin said.

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Understand technology and understand management.

In the enterprise, what is the work of CIO? "He is not simply introducing some systems and maintaining software. What he wants to do is to co-ordinate the overall situation of the enterprise and drive the effective operation of various business departments. Therefore, he is a compound talent of management and technology."

Song Yuting, general manager of Quanzhou Microsoft technology center, is so positioned for CIO.

In fact, the CIO born in Quanzhou's private enterprises are also working in this direction.

"The problem we ponder in 2010 is how to improve the response level of the supply chain, how to reduce inventory, improve the operation and management level of stores, and improve the ability of forecasting and grasping the market, and reduce the proportion of futures."

Wu Yinlian described his responsibilities.

After CIO Zhou Yong took office, he also focused on fast supply chain building.

It only takes 25 days to complete the order from the order to the product shelf, and the leading time of men's clothing is usually 2 to 3 months.

Zhou Yong designed a huge supply chain system. Suppliers can place orders in the system. The system also has the functions of finished products, raw material information and management of more than 100 suppliers.

At present, the power from the order to the delivery, to the logistics center pfer, are carried out on the IT system.

CIO, which was born in the process of informatization, further promoted the process of enterprise informatization.

In 2005, Anta joined Anta, and in 2006, Anta invested tens of millions of yuan in IT. In 2007, Wu Lian Yin joined XTEP, when XTEP invested 8 million yuan in IT, which was more than 2 times that of XTEP since its establishment to 2006 IT. Up to now, it has invested about 50 million yuan, and the annual investment of IT is 30 million yuan.