Which Salesperson Is The Best?

What type of salesperson is suitable for the company? Sale What is excellent If we can only choose one salesperson, who should we choose? If we let one of the two salesmen out, which one should we eliminate? These are a test for us to know the salesmen. Many enterprises haven't formed a strong sales team for a long time, which is closely related to our lack of knowledge of salesmen. Many of us seem right. concept If we were to make two choices, we would often make some stupid mistakes.

One, mad dog type -- silent type.

Enterprises generally believe that excellent salesmen must be able to say, and on the basis of being able to speak, they must have wolf nature, that is, offensive. This is the so-called mad dog sales. His performance is very obvious. If a customer raises doubts or objections to the product, it will directly stimulate the salesperson's nerves and make him extremely excited. He will chase the customers hard and explain to the customers crazily, until the customers finally show their approval of the products or services, they will persuade the customers and finally win the customers as a great enjoyment.

This type of salesperson is a type that can produce quick results. They are more suitable for being placed in challenging markets, so as to give play to their character which never concede defeat, thereby playing an exemplary role for the sales team.

But this type of salesperson also has shortcomings. Among them, the most important thing is: the general mood of these salesmen is not very stable, and their work is very emotional. They lack persistence and endurance. They are not very stable in their sales performance. They may become heroes when they are on the right track. As a result, most enterprises are deeply hurt by the persistence and controllability of such sales.

What corresponds to "mad dog sales" is the "silent sales". So called silent type, his performance is completely different from that of a mad dog. As long as the salesmen are enough, the so-called enough is enough, the statistics will be more than 20 people, and there will be silent sales on this scale. The silent salesmen are not quite able to say that sometimes they are not even talkative, but they do not mean that they will not say so. Such salesmen are also very excited when they meet customers, but they are generally very calm and resilient. They are very easy to get customers' trust, though they do not speak much, but every word is said by heart, and it is very efficient to move customers.

Usually, silent salesmen are usually the top three, or even the first ones, who are absolutely scarce. They are more stable than the mad dog type and are able to maintain sustained growth. But such salesmen are easily misunderstood as lacking in interpersonal courage and being introverted and eliminated.

By comparing the difference between mad dog type and sales type, we can see that mad dog type is sold in mouth, while silent type is really sold by heart. But in any case, both should be the models of excellent salesmen. {page_break}

Two, expert type - relationship type.

Most enterprises want their sales to have a relatively solid professional knowledge, especially those with a certain technical content. We sell salesmen who are keen on conquering their customers through professional knowledge and are called consultant sales. Consultant sales have become the backbone of enterprises. The main reason is that customers generally have a strong sense of trust in sales staff who have professional knowledge. Customers will not simply view them as a salesperson who will only earn money, but will treat them as an expert form.

For example, many IT industry's pre sales engineer is this type. In a sense, more than 70% of the work is sales, so why not directly call it sales? The reason is that the pre-sale engineer is more like an expert and easily accepted by the enterprise. In most enterprises that need certain technical ability, expert salesmen are more successful in the market, and the quality of customers is generally good and their reputation is high.

However, there is a major drawback to expert selling, which is that these people are too concerned about technology and neglect the establishment of relationships with people. They often fail to maintain their customers for a long time, and sometimes even too formal will alienate customers, which is not conducive to the establishment of long-term personal feelings.

The relationship salesperson is just the opposite of the expert type. Such sales may not be anything, but they have a very extraordinary skill to make human relations. These people seem to be born with the ability to run a business and can enter the customer's personal relationship circle in a very short time, so as to gain the trust of their customers. This type of salesperson has a strong vitality in the Chinese market, especially in the same project, the relationship sales and expert type bump together, if the product quality is not too different, most of the former will win, because they can get customers' favor and trust.

Therefore, this tells us that knowledge is very important when training salesmen, but how to deal with people is more important. The best type is the expert and relational talents. It is worth noting that simple relationship selling is not the direction for enterprises to encourage, they may be really a kind of crooked way. {page_break}

Three, hunting type - farmer type

This is another two typical types of sales. Hunting salesmen are generally very smart, they are very good at grasping opportunities, and can quickly smell money, once they see the benefits, they can rush to rush forward, their sales characteristics are waiting and constantly looking for opportunities.

This is very similar to hunters. Hunters do not breed. The way they live is to take a gun to hunt in the forest every day. If today's luck is good, he will have enough to eat, and he will only be hungry after bad luck. Because the prey is not raised by itself, it is very exciting.

Once it is hard to change habits, such salesmen are easy to survive in the early market or survive in the strong areas of their competitors, but in a relatively mature market, they will become the trouble of the enterprises. Because such salesmen emphasize speculation and hard work, it is absolutely not their advantage in intensive cultivation.
 

The farmer type sales and hunting hut are just the opposite. The farmer type is like farmers to grow land and rely on their own labor to obtain reliable and stable remuneration. It should be said that in the history of human evolution, farmers are an improvement compared to hunters. This is a change from the mode of survival to the production type. It is precisely because of farming that people gain stable income, so that there is more time for more meticulous work.

Similarly, the farmer type in salesmen is the best sales type in the market maturing state. They pay great attention to their territory and invest confidently, so as to continuously promote the maturity and stability of the regional market, and have refined the management of the regional market.

In addition, the farmer type can get along well with each other, and there is little vicious competition in the neighborhood, so as to maximize the protection of the interests of the enterprise. For enemy invading their own territory, farmer type salesmen are more willing to defend at all costs, which is also unmatched by hunting units.

Through the analysis of the above three types of salesmen, we can draw the following conclusions:

1. there is a major deficiency in the judgement of salesmen.

2. different types of salesmen may adapt to different competitive periods and conditions.

3. no type is always the best.

4. a hybrid sales team may be more efficient than a single sales type.