"Fen Qing" Ye Qian &Nbsp; Ridicule "Design"

I am not famous for talent shows.

Many people know that Ye Qian was first organized by the fashion lifestyle channel in Shanghai in 2008, the first designer talent show "magic heaven". At that time, Ye Qian just went to pick up a player who couldn't take the time to shoot. Who knew he would win the finals in the finals. For a time, he was almost the most popular designer in the media. He could not help pointing to the streets of Shanghai. After the game, the TV station provided him with an entertainment contract and a script to make him play a designer. After signing it, he was a broker company with another boy who came out of the talent show. But Ye Qian thought it was too "unreliable". He just sent ESMOD invitations to the Chinese Ministry, so he decided to choose the latter to go to Beijing for a deeper professional arrangement.

It can be said that Ye Qian is a man who pursues authenticity, and even a little rebellious. "I grew up as a person who makes school teachers and leaders nervous." Ye Qian confessed that he was not a traditional "good boy". After successfully entering the Tianjin Academy of fine arts, he did not settle down. In the third year, he secretly retired from his family and came to Shanghai. Fashion enterprises Work until you participate in the TV design competition.

The draft was a turning point in his life, but Ye Qian never thought he was a designer by choice. From the end of the sorcery day draft to the present two years, enough attention has been given to the frenzy and disturbing aura. He felt that he was flattering at that time and was not really interested in the design process. Thus, the original brand YE 'S, which accords with his own aesthetic standard, was born during his study.

My inspiration is from southern Fujian culture.

Now Ye Qian is running his own brand YE, S, and sometimes making custom fashions (he designs customized suits) in 2008, such as "upper body" Federer and other Tennis Masters.

　　 YE 'S The brand has been established for over a year, and its design has also been favored by celebrities such as Xun Zhou, Chen Yao, Tian Yuan, Gong Bei and so on. The brand is stationed in the design shop of Beijing - Hong Huang's BNC and pillar, and Shanghai's One By One. In addition, he began selling accessories, and will launch his own perfume.

Speaking of the latest series of creation, Ye Qian is named "maidu Mazu Lin Mo Niang", inspired by Lin Nan Niang, a folk girl in Southern Fujian. "My grandmother, grandmother, and mother all respect and believe Matsu very much, and until now, they have been praised by Matsu, so I use Lin Niang as my inspiration, Mousika to commemorate her." Ye Qian said, "in this series, there will be many creative deconstruction methods of cutting and novelty, which are run through black and white gold and four colors. I think this series can make many Minnan people moved and proud.

Ye Qian is a native of Quanzhou in Southern Fujian, so many of his designs come from home, such as the short of Huian women. Jacket Skirts, trousers and birds.

Ye Qian's design favors deconstruction. He said that the way of thinking of this design is very similar to that of Minnan people. "My clothes are relatively simple, powerful, and ingenious. This is the same thing as Minnan people doing things. They are very simple, very effective, and a thing will be brewing in their brains for a long time, but they will succeed in their work." He said. The appearance of Ye Qian's clothes is like a suspense film, either hanging or wrapping, as if there is any mystery in it, or simply use Lssey Miyake's "cloth" method.

"I am" cynical "and" fen qing ".

Ye Qian often said he was "indignant" and "green". He likes to pursue the truth, get inspiration from social problems, and try to arouse people's concern about some social problems. If you pay attention to your micro-blog, you will find that he will express his indignation and dissatisfaction with his current affairs in a merciless way. He has always been an energetic person. In those days, the work that helped him win the runner up in "magic heaven" was called "rabbit running fast", which was humorous and different from other contestants.

Until now, he has been playing a new look at the brand new Ye s "Yes!" for the market. He is still playing with a playful attitude, insisting that the factory master should match the patterns and the styles of the clothes at random, even if the patterns that the customers like are not able to catch up with the style they like. In order to appeal to people to care about environmental protection and reflect on the pollution of the earth's environment, he designed a child's pattern with his socks on the T-shirt to wipe the earth. "I love illustrations. I have many designs that hide my own thoughts. Others will not know. Some of them are not suitable for public use now. Maybe I will tell you when the time is right."

Ye Qianai's illustration and artistic creation, when asked about his fondness for costume design, was surprisingly surprising: "design is just a means of livelihood for me, and I will not hesitate to choose the former among businessmen and artists." Well, perhaps this is Ye Qian's way of treason, ridicule design, but also the "people first" praise.

He is indeed a wise man, knowing what he is doing and what his purpose is. Art or business, he just wants to defend himself in his world and fight against the false. Such a pure and genuine person believes that the fashion that he will condense with will and idea will become more mature and go further and further away. {page_break}

Q&A

"I am not a rich two generation".

Q: how is the operation of YE S now? There are many independent designer brands in China, but there are not many profitable ones.

A: our brand has a history of more than one year. At present, the main line and sub line can earn some money to keep the studio running. For an independent brand, it can be done well in a year, which is better than I expected. Some consortia have been looking for me to cooperate, they will give me some requests, but those requirements have gone against my original intention of making brand and designing.

Q: many of the current designers are rich in the two generation, regardless of whether there is a market for the design, so long as they express what they have learned in foreign countries or what they perceive, and what is your situation?

A: I am not rich in the two generation. I will also have financial worries. I have been thinking about my possibilities. I didn't position myself as a tailor who could only make different styles of clothes.

Q: just graduated to do your own brand instead of going to a big enterprise. The risk is great. Do you have any estimate?

A: has a saying: ignorance is fearless.

Who has helped you most and what have you memorable so far in Q: startup?

A: Deng Dazhi, Wang Wei, Hong Huang, and many good friends around me, thank them for helping me selflessly.

Q: do you love design? As you said before, you really don't like to be a fashion designer.

A: is just a way to earn a living. Do you like the job you are making now?

Q: tell me about your hometown. Do your parents have a great influence on you?

A: my father and mother are all rural people. They don't have much culture. But it is great and noble than many people with high culture and great wisdom.

Q: what's your favorite design style? What's your favorite designer?

A: is simple and powerful. I like Phoebe, the current director of Celine.

Q: if you use animals to describe yourself, what would you choose?

A: koala. I was holding the trunk every day.

Reporter's line of sight

Ye Qian, a very recent name in the design world. His face appeared on the magazine cover with Wu Xiubo and other stars. His designs were constantly borrowed by the fashion editor, and many women, such as Xun Zhou, were also "obligations" to become the spokesmen of his brand. {page_break}

Ye Qian's fire is not without reason. His dramatic experience and playful attitude are rare themes in the press. His bold design and game creation are the unique choices of the Chaozhou people. His humble attitude and low-key principle of doing things make people feel unaffected and suitable for making friends.

I once interviewed a designer and asked him who he was the most admired design colleague. His answer was: "he is different from us. His family is very poor, without any background support, but he is gifted with persistence in design, diligence and good attitude."

Well, let's briefly talk about ye Qian's experience: the 1987 born independent fashion designer once painted all the math papers and was the teacher's first student. He spent three months training in the college entrance examination before entering the college entrance examination. He was admitted to the Tianjin Academy of fine arts for fashion design. However, because he could not bear the education that was out of line with the industry, he had been away from school to practice during the third year. He participated in the designer draft and was sought after. He went to France's ESMOD High School of fashion art (Beijing) for further studies, and before graduation, he founded the independent clothing brand YE 'S.