JOHN LOBB-- Dream Shoes Worth Waiting For

In 2011, John Lobb Stationed in Beijing China World Trade Center mall, opened twenty-first branches of the world, we have the honor to interview. John Lobb brand CEO Renaud Paul-Dauphin Sir.

　　
In 1863, the brand founder. John Lobb By Welles, Prince Edward, from 38 thousand of the shoemaking craftsmen in London, he was designated as a shoemaker. In 1866, John Lobb In London, the first store was founded in London. In 1902, it opened a branch store in Paris, and John Lobb became a classic gentleman gentlemen's shoes in the world.

　　
    Paul-Dauphin He said, " John Lobb It's a very strong brand in Britain. Over the years, our shoes have not been out of date. It depends on three factors that can not be ignored: perfect comfort, durability, and refinement.

　　
    John Lobb Stick to YISHION's manual shoe measuring method to serve customers. It usually takes nine months to measure the foot, make the pin, and try it on for the first time.

　　
Throughout the production process, top-grade natural materials, including full grain cowhide and rare treasure, were used. Leatherwear 。 Compared with the leather used in ordinary leather shoes, all John Lobb shoes are made of the 0.6mm on the top surface of the cowhide, while the ordinary leather shoes are made of 5-8mm skins. The most surface skin is orderly and breathable and soft because of the texture. When the leather shoes are made for a pair of shoes, the whole leather 80%-90% will be used, but John Lobb only uses 40%-50%, with the skin made of the cow's buttocks, and the best of the the. Apart from sewing leather shoes, the surface of shoes is not added to other materials, so that leather can be breathed and wear to be breathable and comfortable. This is the real Made to Measure. Besides, John Lobb The leather shoes also focus on three details that can not be ignored. The difference between the toe, the side of the shoe, the heel of the shoe and the difference between the silk and the silk will affect the comfort of leather shoes. This is the real value of John Lobb leather shoes.

　　
To this day, John Lobb shoes No matter the shoes made in France or Paris, or the men's shoes made in Northampton, England, they are made by 190 steps and 300 methods. In 1976, Hermes group will also focus on the integration of technology and culture heritage John Lobb, and spread the legend from London to the world. Mr. Paul-Dauphin said, "the most important thing we have in common with Hermes is handwork. Hermes is famous for its quality and handmade brand. So do we. We attach great importance to the inheritance of technology and quality. I used to buy John Lobb shoes in Hermes store, but since 1995, we mainly run in our stores, and many customers like the design style of the store.

　　
Finally, Mr. Paul-Dauphin confirmed to us that the legendary story about John Lobb, which was described by Stanley Marcus, known as "the godfather of consumption", was sent back to the shop in 1925 by an American who had sent her John Lobb shoes to the shop. However, because of the war reasons, he returned to Paris with a fluke until the end of World War II, and wanted to see whether the John Lobb that had been through the war was still there. The ending of the story is, of course, that the store still keeps those shoes for him, and he always takes the attitude of slow work and fine work and asks him to come back after three weeks. Compared with waiting for 20 years, the 3 week is really nothing, because it is a John Lobb worth waiting for.