Analysis Of Three Successful Marketing Channels Of Brand Clothing ONLY

Some time ago, my classmates and I took advantage of the opportunity of discount sale at friendship mall to buy several pieces in ONLY. clothes Although money has been spent a lot, it is generally satisfactory. Not only does the dress fit perfectly, but also the overall design of the clothing. fashion Popular is very suitable for our young people's aesthetic views. I think if I have the chance, I will go to ONLY to buy a new one. clothing .

As an ordinary customer, I only have a great interest in the ONLY brand from the experience of one purchase, and it is very likely to become a long-term loyal customer. Therefore, ONLY is very effective to win more customers' marketing methods. Below, I will analyze the purchase experience and the marketing impact in the purchase process as an ordinary consumer.

First, ONLY's good reputation is the foundation of customer purchase behavior.

Classmates and friends are loyal customers of ONLY, so they were influenced by them before I bought them, changing their prejudices about high priced goods, and having the idea of trying to buy ONLY. At the same time, ONLY as a well-known brand in fashion industry, the vane of fashion trend has always been a symbol of identity and taste in the minds of customers. Therefore, I think that having a ONLY dress can not only enhance the image of oneself, but also get others' recognition of their taste and enhance their popularity. These offer possibilities for my buying behavior.

Secondly, ONLY uses discount sales promotion activities as a precondition for customer buying behavior.

The brands with the same grade as ONLY have ES, ETAM and so on, but only a ONLY family with a large discount sale during the celebration period has made consumers subconsciously recognize ONLY. Faced with many stores, people often choose the most advantageous for themselves, and price advantage is a very important yardstick. This time, ONLY launched a series of new products during the season and placed them in a prominent position in the store. Besides, other commodities offered 30 percent off concessions, attracting a large number of customers.

Take the jeans I bought, the original price is 350 yuan, and the price is 244 yuan after the discount. This price is equivalent to the price of other mid-range brand clothing, so it is more substantial for most consumers. Therefore, ONLY uses the marketing method of "fashionable clothing plus the right discount" to attract popularity, promote sales and gain a significant competitive advantage.

Third, ONLY uses luxurious, humanized store design to attract customers' eye and win customers' favor.

Customers will see the striking signs of ONLY far away before they enter the shop. At the gate, the latest billboards and several new models of clothing will enable customers to have a general understanding of ONLY's clothing characteristics before they see anything.

And the whole ONLY shop color is mainly gold, creating a magnificent shopping atmosphere. ONLY four huge white letters are embedded in the center of the wall, forming a sharp contrast with the black walls. The merchandise is placed in a random manner to facilitate customers to choose. The golden white light is projected on the clothes, giving people a luxury and luxury feeling, which makes the customers think that each commodity of ONLY is an exquisite artwork.

At the same time, customers can consult the purchasing officers at any time during the purchase process, choose the style that most suits them best, and get a more satisfactory answer in time. Such an environment provides customers with a relaxed shopping mood and a fully independent selection space.

ONLY has adopted many fashion marketing methods to attract customers, which is not only worth learning by every enterprise, but also an excellent example for individual salesmen. If I am a salesperson in ONLY, I may focus more on how to find out the real needs of customers in the interaction with customers.

For example, in the process of talking with customers, we should listen attentively to the customers' answers, giving them a sense of respect, which helps to find out the real needs of customers. However, we should not be too enthusiastic, keep pace with customers, and keep chattering about clothing information, which will cause tremendous pressure to customers and run away as early as possible.

In short, good marketing means can create large profits for enterprises to find a large number of potential customers, and enterprises should update marketing strategies according to brand characteristics and market demand, creatively apply marketing methods, thus bringing greater positive and social benefits.