Feng Lun: Making Money Depends On Money.

I do three things: first, look at other people's unseen places; second, count others' unclear accounts; third, do what others do not do.

I find a very interesting phenomenon: Li Jiacheng. Entrepreneurship Many people were richer than him, but later those people disappeared, or the wealth was behind him. When Bill Gate started his own business, he had more money than he did, but Gates became the richest man. Many China Entrepreneur The same is true. Why?

Because in China, from planned economy to market economy Economics In the process of transformation from closed to open, from a barbaric market economy to a civilized and legal market economy, the most important factor is money.

Just like you drive a car on a highway, you can't turn a car up and down, but also keep pace. It's very difficult. The problem is not gas but the driver's skill. This skill is something other than money. What is the ability beyond money?

First, lower your attitude.

One of the abilities beyond money is the ability to be human, especially the way to behave. I find that people who do well in business are good at putting their positions low. In Chinese culture, this is to give others face, that is, you have to respect people. When they start their business, their attitude is very important, that is, humility, modesty and humility. According to Beijing dialect, earn money like grandson and spend money like Grandpa.

Two, values

The second ability beyond money is value. Values are our simple criteria for judging right, wrong, good and evil. The reason why you do this thing instead of doing that is to do it instead of doing it. It is value. MBA often talks about differential competition, and the strategy of differentiation can almost be imitated. What really can't be imitated is values. That's why some people can succeed, some people can't succeed.

The so-called value is that when you build money relations with your partners, colleagues and friends, you need to measure and make decisions with a yardstick, which will guide you in different directions. For example, we should not look at Ma Yun's success story, but look at Ma Yun's judgement when he is making micro decisions. For example, when Ma listed in Alibaba, he only took 5% of the shares, which is the value concept.

Three, perseverance and patience.

The third ability beyond money is perseverance and patience. Why is persistence important? Because if you don't have an ideal, you can't have willpower. When all people are doing something, it is not a result, but a process. What determines the nature of a thing depends on two aspects: first, depending on time and time, the evaluation of this matter is totally different; second, it depends on who you do with it.

The same is true for enterprises. If we collapsed when we were 3 years old, we might treat us casually; when we were still here for 30 years, we all began to have some respect; when 300 years later, the company was still there, everyone began to worship. So time can test your values and attitude.

Four, correctly judge the future.

When the enterprise has developed well, it is also facing greater challenges. The ability beyond money is your view of the future and whether the views of the society are accurate.

I have been chairman of the company for 17 years, and I haven't been a manager for a day. I found that I could not do much work, but I was very nervous. Because I do three things: first, to see where others can't see; second, to count others' unclear accounts; third, to do what others do not do.

This is actually very difficult. First, you must always look at other people's unseen places, including risks, opportunities, and many unknown trends. These are not about the ability to spend much money, but to accumulate and research for a long time. Second, calculate those uncertain accounts. For example, to find a partner, there are local money, foreign money, stupid money, smart money, who do you look for? Third, do what others do not do. For example, fulfilling the responsibilities of corporate citizens, to disaster relief and environmental protection.