Christophe&Nbsp, Decarnin And Balmain

Christophe Decarnin's design with a strong personal style has been a great price for Balmain.

On the 2011 autumn and winter fashion week in early March, John Galliano was absent. Dior After that, Balmain creative director. Christophe Decarnin Nor did it appear at the curtain call of the brand. Balmian gave the reason for this: the designer had been admitted to the hospital because of mental depression, but the news was immediately caught by Gala magazine. "Gala" has revealed many of the "sudden absence" of the insider, such as the design of this season is not from the hands of Christophe Decarnin, but by Balmain2011 autumn winter women's show stylist Melanie Ward to work, more powerful is, some people revealed that the root cause of Christophe Decarnin turnover, is that he and the Balmain chairman, CEO Alain between the many disagreements - such as Alain Hivelin Under the brand situation, Balmain Blue, who wants to expand the light luxury line, is strongly opposed by the conservative Christophe Decarnin. The contradiction between the two people reached its peak before the show, and what the designer called "mental state" was just an excuse for kicking him out.

However, such a result may have been expected, or even a top priority. Although Balmain, the old fashion house, has been brought back to life in the hands of Christophe Decarnin, in the strict sense, Balmain has only been popular in fashion industry for less than two seasons. Christophe Decarnin those highly priced personal leather jackets, holes T-shirt and sequins skirt really hit the fashion people's nerves at the first time, but the style is too obvious, which means that brands can't be fresh every season. When people were tired of the so-called Balmain style, we were surprised to find that Christophe Decarnin had taken the lead and did not try to improve her brand awareness and influence. This is probably the most incommunicative designer of this era. He hardly ever publishes any remarks about himself. The answers given by the media are always enough to make reporters mad. Even if the other side is the big name "New York" magazine, Decarnin still does not want to reveal his own little gossip - in other words, anything that might arouse readers' interest. Media, fans, celebrities, when everyone is tired of yawning, Balmain is not far from the new doomsday.

In fact, the departure of Christophe Decarnin is much less than John Galliano. There are no friends in the circle who stand up to support him, and no fans are crying out for it. The reason is simple. Christophe Decarnin has trained a group of Balmain fans with design, but this has little to do with himself. But what about Balmain? It still keeps the high selling price, but people really don't want to rush to it as they did in the past two years.

Interestingly, the two brands of brand change are related to brands that have gone through more than half a century (Balmain was founded in 1945, and it has been tied to Christian Dior and Cristobal Balenciaga after the Second World War). Perhaps the new brand is firmly controlled in the hands of the founders, and perhaps the brand with a long history is more aware of the importance of the image of the designer herself. To be sure, when a brand looks for a new creative director, it is not a regular tailor, but a new leader. It can lead the brand to a new breakthrough, make the brand always on the cusp of public opinion with its own charm, and attract a large number of fans who love the house and the black and are willing to pay for it.

The old student had to talk about Tom Ford. When he first held Gucci, she almost relied on her own efforts to make efforts to turn the tide. Before the Vogue Paris editor in chief, Tom Ford friend and Bo Le Carine Roitfeld said that at that time she had never thought of working with Gucci, but the Tom was too charming for her to refuse. Before and after 2000, I didn't know how many fans in the world fell down on the "sexiest homosexual" in the world and feel the same way about Gucci's "superstar style". Tom has become the best spokesperson for Gucci who surpasses all male models. It seems that if you wear Gucci clothes, you can become the next Tom Ford. In 2004, Tom Ford left Gucci group, focusing on personal brand and film business. The successful Marc Jacobs successfully took over. It was like a new generation of demon male representatives, and the gossip was constantly outside, so that even though the old school of Louis Vuitton could not be immediately reversed, it would not be able to get around the name of Louis Vuitton.

To say how amazing the above two designs are, it is not true, but the fact is in front of us. The two star designers, with their own image, have made the two most influential brands today.