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Fast Fashion Brand &Nbsp; Impact On Changsha Garment Industry

2011/4/30 15:09:00 28

Consumer

The fast fashion brand's strong presence, let the fashionable consumer happy to bloom, but also let a person's mood is very good: although tired, but is very satisfied, this person is happy and the city general manager Lin Hui.


"There is an estimated 60 thousand people in the morning, and no less than 120 thousand people a day, and almost everyone has put up the commodity packaging bags. The turnover rate is very high. This shows that the consumers are recognized.

At three o'clock yesterday afternoon, after experiencing the opening ceremony and witnessing the high popularity in the store, Lin Hui, a blush, received an exclusive interview.


He said that may day

Trading Area

The popularity has always been hot in the South and cold in the north, while what the joy and the city are doing is to rapidly pform the popularity of the north.

These fast fashion brands will play a strong stimulative role. Women from the age of 16 to 40 can buy the products they want here.


After the shop found, whether it is Zara, C&A, or H&M, Pull&Bear, sold in the store.

commodity

The price is not high, T-shirts are about 100 yuan, jeans are about 200 yuan, and skirts are 100 to 200 yuan.

Compared with the clothing brands in many department stores nowadays, prices do have a strong attraction.


Lin Hui believes that with these fast fashion brands stationed in their fast logistics, super design, super

style

Under the impact of affordable prices, satisfying consumption and the binding of internationally renowned brands, Changsha's clothing industry will surely be shaken, and other clothing brands with similar positioning will change. It may be the price, maybe the design.


From the peace hall to the United States and the United States and now to the happy city, Lin Hui, who has been in the business circle for many years in Hunan, says that he used to serve the minority, and now he is serving the public, because the positioning of the shopping mall has changed: facing the mass consumption crowd.

With the successful introduction of LV, GUCCI, Zara, H&M and other international brands, it can be said that the luxury road map of Changsha has basically taken shape. The next work is to further improve more brands, and le and the city will continue to adjust to meet consumers' more efforts.

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