Emma CNC Wang Guoquan: Digital Technology To Promote The Transformation Of Footwear Industry

chain Shoe store Shopkeeper, Shoemaking Factory owner, magazine director, design director, Shoe industry Automatic promoters... After many frustrations and struggles, he became the second largest computer in the world. Shoe last production The chief executive officer of the system supplier; 29 International Certificate of completion, more than 30 countries' tour, more than 100 cities' visit, and at the same time possessed two kinds of thinking patterns of the East and West, which accumulated a lot of energy. In the beginning of the year, he broke out amazing energy. At the age of eleven, he founded more than 20 companies. Emma NC 。 25 years of shoe industry experience, "everyone should have their own good shoes" adhere to, ten years of hard exploration, 1/4 century efforts, finally let more ordinary enterprises because of him and revitalize, so that more equal life because of him and full of confidence.

The heroine of our current cover story is the legend and mythical life experience. Dongguan Emma CNC Technology Co., Ltd. Chief executive officer Wang Guoquan.

　　 Good shoes for everyone

Reporter: why do you always insist that everyone should have his own right? Good shoes "?

Wang Guoquan: This is going to start with my experience. In 1985, I started running a family chain shoe store. Many customers complained to me that they could not buy a pair of them suitable for themselves in the market. shoes At that time, I had the idea to provide customers with a good pair of shoes. In 1990, I started a practice of producing comfortable leather shoes for my customers and started a shoe factory. But at that time, the conditions were relatively poor, the materials were low, and the technology was weak. Basically, it was mainly manual and management was lacking. I soon experienced a major setback in my life. The factory closed down, leaving me the most valuable experience in my life: the key to a good pair of shoes is to fit everyone's feet. Suitable is the best. A pair of shoes suitable for oneself is not only a guarantee of healthy body, but also highlights the different values and unique tastes of each individual. It can make people more attractive, confident and energetic. Therefore, since 1992, I founded the "computer shoe design and release center", and strive to promote the automatic production of footwear industry. In 1997, the shoe last factory was established, and the shoe machine company was established in 2000. In 2002, it founded the "Emma CNC machinery factory" and launched the "computer shoe last production system". Until now, Emma's numerical control "3D&2D shoe design system" is following this train of thought.

Reporter: we know that the production of a pair of shoes has to go through many processes. Why should you focus on the design of shoe machines and shoes?

Wang Guoquan: the consumption mode of any product will go through four stages: from the stage of short supply to the stage of mass consumption, to the stage of mass consumption, and then to the era of personalized consumption. When shoes, clothes and styles are too much in the market, people will slowly shift their focus from external sense to inner spirit and feelings. People buy a product not only a product itself, but an emotional connection. The society in the future will not be as fast as possible, nor better and better, but need more harmony. Consumers will experience the concern of the operator throughout the purchase process, and good design will play a great role in it, because the most important function of design is to create demand.

The future will be a period of flat technology and flat software. The so-called flattening is developing to a stage, and we can not make great breakthroughs. Just like the 100 meter race, we can not get faster. The deep level of design is to dig deeper into the needs of people. The deeper point is that people do not have such a demand, and when you design a product, you will attract a group of consumers to buy this product. Look at the things you use at home. How many of you are really satisfied? The bed you sleep in, the clothes you wear, the TV you watch, there are a couple of things you will love and feel satisfied with, and if you don't have a few things that you can't put your hands on, there's market opportunity.

Therefore, the design solves the contradiction between economies of scale and individual customization that can not be solved in the age of niche. It is completely individualized, but it is the perfect combination of social production and customization for enterprises. Customers can also choose fabrics, colors, styles, shoelaces, insoles, etc., and even embroider their own names or favorite words on shoes, which are completely personalized from inside to outside. This not only meets the needs of individuation, but also embodies a kind of taste and fashion.

　　 Speed determines success or failure.

Reporter: How did Emma CNC help enterprises achieve the perfect combination of social production and customization?

Wang Guoquan: I have just analyzed that the current consumer market has entered the era of personalized consumption. The values of consumers are undergoing structural changes, and consumption presents a trend of individuation and diversification. As far as leather industry is concerned, users not only raise the quality of leather products, but also speed up their renewal. In order to adapt to this changing market demand, the production of leather products enterprises should be more flexible, and it is necessary to shorten the cycle of leather from design, manufacture to market, so that the products will develop towards multiple varieties and small batch.

A good product has good and unique design besides good materials and good crafting techniques. Therefore, it is necessary to enhance the R & D capability of enterprises. Shoes are fashion products, and the cycle from design to market is getting shorter and shorter. If they fail to reach the international standard of speed, the competitiveness of enterprises will be obviously in a passive position. In order to improve the speed of R & D and production, we must make use of modern hi-tech means to improve the speed of design and the production efficiency of products.

The products of Emma CNC can help enterprises to realize the information technology of shoe manufacturing, keep pace with the times, enter the era of personalized service quickly, and reduce invalid labor, reduce material waste, save labor costs and improve production efficiency.

Reporter: what is "shoe manufacturing enterprise informatization", what benefits can it bring to shoemaking enterprises?

Wang Guoquan: reducing labor costs, streamlining the operation process and reducing wastage is an important means for shoe companies to maintain and enhance their overall competitiveness. The information technology produced by shoe manufacturers, commonly known as the "digital shoe production system", is officially called the "CAD/CAM integration technology of footwear industry", also known as the "shoe industry CAD/CAM system". It can solve three major problems in the management of shoe factories: product personalization, process standardization and management transparency.

The application of CAD/CAM integration technology in shoemaking industry can not only promote industrial upgrading, create more value-added personalized products, but also greatly shorten the cycle of product design from market to market, thereby enhancing the competitiveness of enterprises. Nowadays, orders are becoming more diversified, less quantity and batches, and various styles. If manual cutting is used, the accuracy is poor and the speed is slow. For example, the use of cutting tools is less and slightly more luxurious. By importing advanced automation equipment and related software, it can not only make process standardization and management transparency, but also simplify the process, reduce the number of people employed, reduce the labor intensity of workers, and save material consumption. The computer system can not only ensure accurate and accurate cutting, but also reduce the cost of enterprises indirectly by cutting, scribing and punching.

Take 1000 pairs of leather shoes with an average daily output of 12-18 women as the example. It takes 12-18 people to complete the cutting process, and the use of automation equipment and related software requires only 6-9 people to complete the same workload. Half of the manpower cost is saved. According to the salary level of the current production workers, it can save 21-32 labor costs per year. The use of advanced man-machine dialogue computer typesetting saves 4% of leather materials. Similarly, the daily cost of 1000 pairs of leather shoes, 1800 feet of leather consumption, can save 30-50 yuan per year. {page_break}

　　 Digital technology promotes transformation and upgrading of traditional industries

Reporter: is that the "CAD/CAM integration technology of shoemaking industry" will be very expensive? Can shoe companies in general afford them?

Wang Guoquan: our equipment price is only 1/3 to 1/2 of the original imported equipment. It is not expensive. The average shoe manufacturer can afford it. But there are two points to note: first, the use of numerical control equipment requires operators to have a certain knowledge base. Enterprise management must also have a certain foundation, without changing management concepts and models. Second, most of our equipment can save costs for shoemaking enterprises. If shoe companies do not buy these equipment, he will have to spend so much money or even more, but these are not for me, but for workers or wasted. Buying a six hundred thousand machine can save you seven hundred thousand yuan visible cost per year. You say second years start to save seven hundred thousand per year. Is this investment very valuable? And these invisible values are also important, such as saving time, reducing opportunities for errors, shortening the process, and enhancing the technological image of enterprises.

Reporter: what does the "CAD/CAM integration technology of footwear industry" system mean for China's shoe industry?

Wang Guoquan: as we all know, in the past two or three years, Chinese shoemaking enterprises have been faced with various challenges from inside and outside the enterprises. The media are also talking about the relocation of shoes enterprises or the upgrading of industries, but not many people can speak clearly about the upgrading of industries in specific enterprises. In general, industrial upgrading will develop in three ways: (1) do more technical and value-added products, such as high-end products; (2) increase productivity more effectively, such as using automated machines and equipment to make more output with the same people; third, increase investment and gain more value in the industrial value chain. For example, shoe manufacturers not only produce, but also invest in R & D and brand management in order to gain more profits. But these three aspects are inseparable from the application of new technologies. Without the application of new technologies, the industrial upgrading of enterprises has become extraordinarily difficult. In this regard, foreign shoe industry counterparts are far ahead of us, because foreign labor remuneration is much higher than ours. If they do not use new technology to save costs and improve efficiency, it is difficult for them to compete with their counterparts in China. Emma's "CAD/CAM integrated technology of footwear industry" system can upgrade China's footwear industry and meet challenges easily.

The training of prospective thinking

"Leather weekly": a hi-tech enterprise can still develop without the forward-looking thinking of business managers. Your life seems to be full of legends. It has been in the shoe making industry for over 25 years, and has founded more than 20 companies, ups and downs, several times on the verge of bankruptcy, and has obtained 29 international graduation certificates. What kind of experience have you gained in the process?

Wang Guoquan: in 1985, we started shoemaking in our home, and in 2002, we founded the "Emma CNC machinery factory". During this period, I started more than 20 companies. The deepest feeling is that the road of entrepreneurship is full of hardships and helplessness. Most of the time, they are closed every year, and are open every year. Fortunately, with a thankful heart and an open mind, they have been able to learn from every setback, study hard, participate in various training and accumulate valuable experience. The 29 certificates are also the results of every study.

When I chose to start Emma, I was thirty years old. I went to many countries around the world, enriched my life experience, tried a lot, and ran a lot of businesses. I have been frustrated and never given up. I have been thinking about the direction of my life. Choosing to make a factory is more important and more important, and it can not easily give up. But I know the road ahead is very hard. Now that we have such a chance, we must try our best to achieve the best result.

To this day, I am proud that Emma CNC Technology Co., Ltd. has become the world's second largest supplier of computer shoe last production systems and the world's fifth manufacturer of computer based leather typography and cutting systems with independent intellectual property rights.

Reporter: some people like to evaluate you: have a deep understanding of the development of the global footwear industry, and are few businessmen who have the two thinking modes of the East and the west at the same time.

Wang Guoquan: in fact, the difference between eastern and Western modes of thinking lies in the way of thinking and the attitude of doing things. The eastern way of thinking is because we have only thirty short years of reform and opening up. In the late 90s, we had a rapid development. Because there were too many opportunities, it was easy for us to diversify (including me). Why do I close because I don't have much energy and resources to do so.

After 90s, we went abroad to study and study. Foreign advanced enterprises are very aware of the focus. Even the needle output of sewing machines can reach two hundred million or three hundred million euros per year, equivalent to RMB 23 billion, and the world may account for half of the high-end market share. Hundreds of family businesses rely on automated production equipment for seventy or eighty years. Only sewing needles can set up a museum, which houses more than 50000 models. Such an enterprise is what I yearn for. So when I started Emma, I turned all the businesses to zero, only to be one, and made it the number one in the world. When you look at things in a world-class way, your heart is not so impetuous, it can withstand many opportunities to seduce. {page_break}

　　 Listing targets in the next five years

Reporter: what new technologies and products will Emma launch this year?

Wang Guoquan: Emma is currently developing the next generation of digital shoe making technology -- "artificial intelligence", simulating the human brain's thinking to do more intelligent things, so that production can be further divorced from the dependence on artificial technology experience. We are going to launch it at the June shoe material and shoe machine exhibition in Guangzhou.

In March this year, we will introduce the global universal foot gauge. At present, there is not a simple instrument for measuring foot and foot numbers in the world. In the past few years, Emma launched a three-dimensional foot laser scanner, because the cost is too high, a unit of about three hundred thousand yuan, it is difficult to popularize at the shoe sales terminal. The price of the foot tester will be RMB two thousand or three thousand yuan per unit, and each shoe store can be widely used, so that each consumer can conveniently measure the actual size of his feet, so that he can get the shoes fit.

Reporter: for the development of enterprises, you have said that the company will be listed in the next five years, and the target output value will reach 10 billion in the future. How will Emma achieve this goal?

Wang Guoquan: many people will wonder how the shoe machine can achieve an annual output value of 10 billion yuan. Is this how we look at this problem? 10 billion RMB to us dollar is about 1 billion 500 million, and the enterprise with 1 billion 500 million US dollars output value can only be regarded as a medium-sized enterprise in the world CNC machine tool industry. In fact, this goal is not too high. In the field of digitalization, many things are interlinked. Enterprises specializing in R & D software and manufacturing digital equipment, in addition to serving the footwear industry, can also serve many other fields (for example, clothing industry, leather goods industry, furniture industry, automobile industry, medical equipment, CNC machine tools and so on). In five years, we may become a listed company, and the sales scale should be around 1 billion. After the successful listing and financing of enterprises, the expansion of the personnel force and the continued research of technology and equipment will become a cross industry digital technology and equipment company. We can extend in many industrial fields. At that time, it is not very difficult to achieve the annual sales scale of 3 billion or 10 billion. Striving for listing in three to five years is our "12th Five-Year plan". {page_break}

　　 Personal journey

In 1985, running a family chain shoe store deeply felt the pain of many customers who could not get the right shoes.

Founded in 1990, shoes factory is the ideal for making comfortable leather shoes.

Computer was founded in 1992. Shoe pattern The design and release center has become the first generation of Chinese automators to engage in shoe making industry.

Founded in 1997. A shoe last The factory provides shoe last design and supporting services for many famous shoe making enterprises in China.

Founded in 2000. shoe machinery The company, which sells many shoe machines in Italy, provides advanced machine equipment and whole plant planning services for many top shoe manufacturers in Southern China.

In 2002, we explored the "digital" technology revolution of the global shoe making industry, and founded "Emma company" to launch the "computer shoe last production system".

After many years of research and development in 2007, we successfully launched the "computer leather typesetting and cutting system".

In 2010, it integrated global resources and launched the "3D&2D shoe design system". It became Asia's first "3D&2D" computer design and manufacturing system manufacturer.