Yi Ma Bought The Animation Train &Nbsp; The Pleasant Goat Was Finally Eaten.

In February 22, 2011, Hongkong's international high profile announced the purchase of the anime train group (HK $680 million to $880 million) at the cost of HK $814 million to HK $1 billion 47 million (hereinafter referred to as the animation train), which is directly responsible for the "Happy Goat" consumer goods licensing business.

So far, the largest purchase of animation companies in the mainland has been settled.

However, this acquisition involves many companies, and the parties have always kept silent about the related matters of purchase. This has caused many doubts in the industry: what is the capital operation behind the acquisition?

What are the roles of Yim international, anime train, original power and Disney in the acquisition plan?

Relevant information shows that the animation train and original power signed a joint brand management agreement in April last year.

According to the agreement, when the original power is profitable, the animation train can be divided into its 90% business performance; on the contrary, the animation train must pay 100% of its operating performance.

The agreement means that

Why should original motivation be "

A relatively reasonable explanation is that the animation train should be deployed to enter Hongkong's capital market financing plan after the "pleasant goat" has become popular. In order to "please" Hongkong investors, it is necessary to inject the best quality assets into the group structure, while avoiding the influence of the public opinion of the Chinese animation brand "pleasant goat".

Data show that

According to this, a more daring speculation is that by taking the opportunity of merger and acquisition, the authorized business of the consumer goods of the animation and train is expected to be listed in Hongkong independently and then subscribed by the The Walt Disney Company.

Then, the image and management channel of "pleasant goat" can perfectly enter The Walt Disney Company's control, which is totally consistent with the capital market's play.

As for the real purpose of the acquisition of pleasant goat, it is also worth considering.

Before that, it cost up to 820 million yuan in Astro Boy, and its global box office revenue was only 190 million yuan.

After being taken over by Liang Botao, the father of the red chip, after a year's adjustment, it is urgent for the international team to increase its attention through some high exposure methods.

So, the acquisition does not rule out speculation to raise its share price and restore its popularity.

Another possibility is the acquisition of an unfamiliar business by Yi Ma international, a strategic layout for greater or more meaningful cooperation in the future.

Assuming that the international company intends to do something about the licensing of Happy Goat consumer goods, there must be two considerations: first, how to earn 1 billion of the investment; and second, whether the business has the capability of sustainable hematopoiesis.

Both of these two issues relate to the same thing - the long-term and stable profit point of the licensing business of the happy sheep's consumer goods.

In fact, the licensing of consumer goods is indeed the most profitable part of the animation industry chain, but subject to the problem of piracy in the mainland, the two sides may have difficulties in their future cooperation.

Then, a possibility is ready to come out.

"Pleasant goat has always wanted to go public. In the PE of many competitors, I have the platform of listed companies, so I want to talk about cooperation."

Liang Botao did not deny that this is his foreshadowing for the next step of "financial operation".

Although the head of the Propaganda Department of the original power said in an interview, the merger is a paction between the international and animation trains, and it has no direct effect on the original motive force. But will its future trend be deeply affected?

Is it possible for Yi Ma to turn over?

Is this acquisition just a capital game?

Everything is not yet known. Everything is possible.