Shishi Haibo: Promoting The Upgrading Of Textile And Garment Industry

Every year on April 18th ~21, the cross-strait textile is held in Fujian, a famous Chinese leisure clothing city.

This year's Haibo Fair has been greatly improved and expanded in terms of scale and scale.

Shishi, a famous leisure clothing city in China, is also the central area of the leisure clothing industry cluster in Fujian province. Every Expo is showing in front of people with a new look and connotation.

Strengthening hardware construction to create a modern market

Shishi clothing city is located in the commercial hinterland of the west side of the Straits Economic Zone, Shishi, the famous leisure clothing city of China. It is the three level commercial construction project of Fujian, Quanzhou and Shishi.

Its total land area is 1100 mu, with a total construction area of about 600000 square meters, with a total investment of 1 billion 700 million yuan. There are five major functional zoning, namely, the clothing trade area, the exhibition Art Center, the starlight leisure square, the logistics distribution area and the business supporting service area.

The garment city started construction in 2003, and now has built 8 trading areas, with 4420 shops and 5000 parking spaces. It has 2 exhibition halls, 900 standard booths, 3 small conference rooms and a multi-function hall which can hold more than 800 people. A large amount of hardware facilities and basic equipment have laid a good material foundation for cultivating the market. It has provided modern services for businesses and purchasers, and has provided an important platform for advertising and incubation of enterprises through the Expo, large-scale exhibitions and brand launches.

Fujian Fashion Fashion Plaza, as a target city in the Shishi clothing city, which aims to build a scientific research, creative and design center of Fujian textile and garment industry, has gathered a number of influential creative institutions. It is located on the four or five floor of C building in Shishi clothing city. It has a perfect industrial chain and comprehensively promotes the design ability and innovation ability of Fujian textile and garment industry cluster.

At present, the enterprises and units that are stationed in Fujian Fashion Fashion Plaza include garment research and development, software development, advertising design, brand planning, e-commerce, testing center and other creative institutions and garment supporting services related industries.

In addition, Shishi clothing city also has its own e-commerce platform.

The website's functions include three dimensional shopping mall, product display system, customer relationship management system, supply chain system in the process of enterprise paction, financial payment system, etc.

At present, there are 10 thousand members on the platform, and the service scope is radiated to a number of "Fujian faction" textile and garment production enterprises.

Integrating resource advantages to promote industrial upgrading

Shishi garment city has been awarded many honorary titles such as "China's ten major wholesale clothing market", "national brand market", "national industrial tourism demonstration spot" and "China's ten strong innovation market" in the past five years.

At present, there are more than 2400 merchants in the clothing city, and the clothing wholesale market of the Shishi clothing, which takes the clothing city as the core and the leading part, attracts more than 50 thousand businessmen from all over the country every day, and is engaged in more than 20 thousand textile and garment business personnel. The products are famous for men's business casual men's wear, including leisure men, women's wear, professional men's, women's wear and children's clothing, and so on, and have achieved remarkable economic and social benefits.

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In terms of industrial development, the development of clothing business has led to the rapid development of Shishi textile and garment industry.

According to statistics, there are more than 8000 textile and garment enterprises in Shishi, whose annual output value reaches 20 billion yuan, and the annual output of clothing is 500 million pieces.

At the same time, Shishi has nearly 3000 registered trademarks of clothing and clothing. The original brand cultivation has entered a substantive stage, and a large number of well-known trademarks and famous Chinese brands have emerged, such as "rich birds", "emperor cards" and "bin Nu".

In terms of industrial docking, Shishi garment city as an important platform for the cross-strait textile and garment industry docking is the bridgehead of Taiwan's textile and garment industry pfer to the mainland.

With the foundation of the "Taiwan textile and garment research and development trade building", the garment city can attract cooperation and cooperation between Taiwan and other industries through technology, information, communication, R & D and market cooperation.

In terms of industrial integration, with the successful holding of all previous Expo and the rapid development of Shishi textile and garment industry, Fujian's textile and garment industry centered on stone lions has become a national important industrial cluster.

The prosperity and development of Shishi garment city has speeded up the integration of upstream and downstream industries, formed a close industrial chain, and constantly improved regional competitiveness.

In terms of industrial services, Shishi has more than 10 thousand garment enterprises, clothing dealers and supporting industry operators.

Shishi garment city will become a trading platform for merchants and manufacturers to create "market value and display brand image", thus bringing together strong logistics, stream of people, capital flow and information flow, creating better industrial opportunities and employment opportunities.

It is worth mentioning that with the presence of "Hua Min import and Export Co., Ltd.", more enterprises and garment distributors will gain more international trade opportunities.

In terms of industrial cooperation.

Shishi garment city is not only a cooperation platform and stage for garment production enterprises and distributors, but also provides a platform for displaying products and promoting other industries such as sewing equipment, plastic hardware and other industries.

In order to build a new mode of industrial cooperation, we should expand new space for exchanges and cooperation among cities, industries and enterprises.

As the best stage to display and publicize the brand image and products of Shishi, Haibo will not only play a positive role in promoting the development of Fujian style clothing, but also bring a strong driving effect on the entire garment industry.

The Shishi clothing city is also building a first class clothing wholesale market with good image, outstanding brand and perfect service with the management concept of "integration, innovation and win-win". It will further promote the development of the industry, improve the professionalization and competitiveness of the industry, and finally promote the upgrading of the city and promote the development of the Economic Zone on the west coast of the Taiwan Strait.