Shenzhen Garment Industry Seize The Opportunity &Nbsp, Realize Industrial Upgrading.

Garment industry is the dominant industry in Shenzhen.

After 20 years of development, Shenzhen clothing has formed an obvious industrial gathering advantage and laid a good industrial foundation.

In recent years, the garment industry has been strongly supported by the municipal Party committee and the municipal government, so as to seize the opportunity, take innovation as the center, pform the mode of growth, speed up the pace of industrial restructuring, and upgrade the industry to a new level.

As of 2010, the clothing industry in Shenzhen achieved output value of 150 billion yuan RMB and exported 8 billion 900 million US dollars, including more than 3000 garment enterprises, about 350000 employees and more than 800 private brands, of which more than 200 were well-known brands in China, and the products were sold well in more than 100 large and medium-sized cities in China.

And gathering advantages, the creation of brand value has gradually improved. The industry has changed from the traditional industries to the high value added and high cultural content fashion and creative industries. There are a large number of famous brands such as "Fang Li Fang", "Ma Tian", "Ma Si Fei", "Song Si Si", "Ai te AI", "Erni", "Mu Lan", "Mu Lan", "vinteno", "Ying Er", "Jesse", "euro Breno", "Providence", "gleam show", "Lady house" and so on. This has firmly established the leading position of Shenzhen fashion industry in the domestic first-line brand, and has had a certain impact on the international stage. Shenzhen clothing has also formed a complete and perfect industrial system.

Two, Shenzhen garment industry development strategy and measures

(1) Shenzhen women's wear area

In order to further enhance the core competitiveness of Shenzhen's clothing brand, in 2008, the Shenzhen municipal government and the clothing industry association took the lead, officially launched the "Shenzhen women's clothing regional brand" to build the project, develop the fashionable and creative industry and take the road of sustainable development.

There are 20 well-known women's clothing enterprises in Shenzhen.

In the "Shenzhen women's clothing regional brand" construction project, an important plan is "Shenzhen women's clothing" to go out and develop a wider market.

To this end, the Shenzhen women's clothing regional brand promotion committee, on the one hand, launched a nationwide tour of Shenzhen women's wear with the theme of "fashionable Shenzhen". At the same time, it also actively explored the participation in international exchanges. Among them, the London Fashion Week, which was the three consecutive group of 2008 to 2010 costumes, created a landmark in the fashion exchange between China and Britain. It was supported by the London government, the British China Trade Association and the Chinese Embassy in Britain, and attracted the attention of the European fashion industry.

On the other hand, in cooperation with big cities and regions, a commercial integration project based on women's clothing in Shenzhen will be set up, and Shenzhen clothing will be promoted to the whole country with a new business model.

(two) Shenzhen clothing research and Development Center

Shenzhen garment industry is speeding up technological pformation and industrial upgrading.

The Shenzhen garment research and development center, which has been built and operated, has been playing a good role in promoting and upgrading the garment industry with new and advanced technology and advanced technology.

In the future, the two phase of Shenzhen garment industry gathering base R & D center will be actively and effectively promoted by the strong support from government departments and industry colleagues.

(three) Shenzhen

The total base area of garment industry in Shenzhen is 1 million 461 thousand and 200 square meters, of which 1 million 88 thousand and 800 square meters of land are basically completed.

At present, there are 23 brand clothing enterprises, all of which are well-known brand enterprises which have great influence in China. After completion, the Shenzhen garment industry base will become a "fashion Silicon Valley" which integrates production, learning, research, business and trade association management. The garment base will play an immeasurable role in promoting the upgrading of Shenzhen's garment industry.

(four)

In order to let Shenzhen brand have a better communication platform with the outside world, since 2001, the Shenzhen garment industry association has organized the annual "China (Shenzhen) international brand clothing and dress fair" and won the UFI international authoritative exhibition certification in 2004.

At present, the scale has been developed to an exhibition area of 80 thousand square meters, and more than 3000 exhibitors are among the largest and most influential clothing brand exhibitions in the Asia Pacific region, enjoying a high reputation in the industry.

Especially for women's wear exhibition, activities and international exchanges and cooperation, it is an ideal platform for clothing trade, brand, culture display and international exchange.

{page_break}

Three, Shenzhen garment industry development direction

In recent years, under the leadership and attention of the Shenzhen municipal Party committee and municipal government, under the strong support of Shenzhen clothing association, Shenzhen garment industry has been forging ahead with enterprising spirit, innovating and innovating, actively exploring new development paths with Shenzhen characteristics, and making efforts to create "fashion capital". The clothing industry of Shenzhen has made local brand by implementing the localization strategy of the garment industry. By establishing the idea of "creative industry", the proportion of independent intellectual property rights of clothing brands has been improved, and the "Shenzhen created" fashion brand has been created to improve the core competitiveness of the creative industry.

At the same time, the clothing industry in Shenzhen has also implemented the high-end development strategy of creative industries, seized the commanding heights of the industry, promoted the rapid development of the creative industry with high-end technology, strengthened the cluster development and scale effect of the creative industries, and built a number of distinctive and prominent creative industrial bases and parks, thus creating a truly realized environment for the value of talents.

In July 2010, Wang Rong, member of the Standing Committee of the Guangdong provincial Party committee and Secretary of the Shenzhen municipal Party committee, inspected the tenth Shenzhen trade fair, and fully affirmed the achievements of the development of the garment industry in Shenzhen. She believed that the garment industry in Shenzhen was a model for pformation and upgrading, and hoped that all sides would work together to build Shenzhen into a "fashion capital" on the basis of "design capital".

This shows that the municipal Party committee and the municipal government attach great importance to the strategic recognition of the development of fashion and creative industries. It can be said that the clothing industry in Shenzhen is facing unprecedented opportunities for development. Firmly grasp this opportunity to promote the pformation of the garment industry from "Shenzhen manufacturing" to "Shenzhen creation" is the important task entrusted to us by the times.

2011 is the opening year of the Twelfth Five Year Plan of our country. It will also be the year for the further deepening of reform, emancipation of the mind, pformation and upgrading, and innovation and development of the garment industry in China. The Shenzhen apparel industry association will carry out positive and effective work in the following aspects under the support of the leaders of the municipal Party committee and municipal government and the colleagues from all walks of life, and further promote the development of Shenzhen's clothing industry.

(1) establish a long-term industry information statistics mechanism to provide reliable data and information support for industrial decision making.

We will continue to conduct in-depth industry research and establish a long-term industry information statistics mechanism to provide accurate industry information and data reference for the government and its relevant departments in formulating industrial policies, and provide reliable data support for enterprise decision making.

(two) to promote technological progress and innovation in the industry, and let Shenzhen fashion continue to lead China.

Further promote the development of information technology and industry standardization of Shenzhen garment industry, promote the pformation of scientific and technological achievements in the industry, help enterprises to enhance brand value and influence on the basis of innovation, always take the development of brand strategy as the focal point, continue to promote the implementation of the development strategy of "Shenzhen women's clothing regional brand" and "fashion capital", and make fashion creative activities such as Shenzhen international fashion week into an international influential ceremony, consolidate Shenzhen's fashion status and constantly lead China.

(three) deepen the service and promote the integration of industrial resources.

We should continue to deepen our services, give full play to the resources, information and other advantages of the Secretariat in the aspects of industrial upgrading, industrial chain resources integration, merger and reorganization, and capital operation, actively carry out the work of information docking and platform building, build horizontal and vertical links among industries, optimize the balance of industrial chains, and create a healthy environment for industrial development.

(four) optimize the industrial layout and create the "fashion Silicon Valley" in Shenzhen.

We should improve the planning, focus on strengthening the construction of industrial bases and industrial parks, develop the headquarters economy, promote the adjustment and optimization of the regional industrial structure, accelerate the construction of supporting projects such as industrial gathering bases, public technology service platforms and R & D centers, clothing education institutes and online shopping centers, so that more superior enterprises, advanced technology, high-end talents and funds will continuously enter the headquarters, forming a large industrial agglomeration park to create the "fashion Silicon Valley" in Shenzhen.

(five) create the exhibition platform creatively and boost the development of the industry.

We will continue to build the leading trade and fashion platform of "Shenzhen trade fair" to further improve the service level of the exhibition, deepen the idea of exhibition and explore new directions for development.

In 2011, the Eleventh China (Shenzhen) international brand clothing and apparel fair, on the basis of strengthening the professional investment and industrial chain docking functions, will focus on the characteristics of brand value dissemination, fashion publishing and international exchange based on the international perspective, and attract more top brands at home and abroad.

The exhibition will be promoted and disseminate so as to become a major event in the international industry to boost Shenzhen's industrial development.

Six, establish talent introduction and reserve system, and promote industrial talent optimization.

We should actively foster and introduce high-end clothing talents at home and abroad, accelerate the professionalization and internationalization of enterprises' production, management and management talents, create positive conditions and environment for them, achieve breakthroughs in human beings, and make significant breakthroughs and strides in important fields.

Seven, grasp the overall situation, seize opportunities, and promote the harmonious development of industry and environment.

We should accelerate the implementation of the central "12th Five-Year plan" and Shenzhen's strategy of creating a "fashion capital". We must firmly grasp the central link of developing the modern industrial system and enhancing the core competitiveness of the industry, and help member units build a brand value system with quality, innovation, rapid response and social responsibility as core values, and integrate new ideas, new knowledge and new measures into their work to better serve members and industries.

{page_break}

2011 Shenzhen clothing industry association work plan

Speed up the construction of "Shenzhen garment industry gathering base", further improve the Shenzhen garment research and development center and other supporting facilities, strive for the 2011 R & D building to start work in a comprehensive way, and create Shenzhen "fashion Silicon Valley".

January 2011 17 to 20, to continue the group's participation in the "2011 Hongkong Fashion Festival autumn and winter series"

On 28-31 March 2011, the group continued to participate in the China International Clothing and accessories fair to help enterprises develop the domestic market.

Actively cooperate with financial and other professional institutions to help enterprises realize the pfer of business layout, industrial upgrading, industrial chain resources integration, merger and reorganization, capital operation, and so on, and strengthen the horizontal and vertical links between industries.

Continue to promote the implementation of the "Shenzhen women's clothing" regional brand overall publicity and promotion plan.

On the 7-9 day of July 2011, the Eleventh China (Shenzhen) international brand clothing and apparel fair and 2011 Shenzhen international textile fabrics and Accessories Expo were held. Based on the international perspective, we focused on the characteristics of brand value dissemination and trend publishing.

In 2011, we focused on implementing the "fashion brand alliance" promotion plan, setting up a fashion industry interaction base in more than 10 domestic first tier cities, and developing a cross regional joint business model.

Set up offices in Europe and America to promote exchanges and cooperation between industry and the international community.

In mid September 2011, we continued to carry out the theme of "fashion Shenzhen". We organized famous designers and brands in Shenzhen to participate in London Fashion Week and other professional exhibitions overseas to promote enterprises to explore the international market.

In 2011, the association will continue to respond to the call of the United Nations and the state to tackle global climate change, promote energy conservation and emission reduction, and achieve coordinated development of industrial construction and environmental protection, and advocate a new fashion of green civilization.