50 Thousand New Venture Projects

Men's underwear shop

It is said that women earn money well, and most garment manufacturers and businesses will focus on women.

Men's underwear shops do not invest much, mainly in pavements.

Choosing a brand is very important for men's underwear store.

There are two main types of men's underwear currently popular with men in China.

One is the daily type, which is characterized by comfort, elegance and implicance, mainly based on pure cotton fabric.

The other is exaggerated sexy underwear.

British Forbidden and Taiwan's Looksee have a wide range of brands, including home, sports, avant-garde and so on. Prices range from 50 to 500 yuan, especially Looksee, with hundreds of brands.

Domestic good and cool, three guns and so on.

The location of men's underwear shops is very important because of the specificity of the target customers.

The main points of location are: quiet in traffic, convenient in traffic.

Although "popularity" is very important, it is not necessary to choose the main road with too much traffic. The "too prosperous" lot is not conducive to attracting customers to enter the gate, but the traffic must be convenient.

The best choice for shops is in a relatively mature business district, with relatively more surrounding communities and apartments.

The area is 15 to 25 square meters, but not too big.

The address should be described clearly and easily, so that the customer can find it, so that there will be no invalid publicity.

Some people choose the corner or counter of the shopping mall.

The overall style of the shop is simple and clean.

The main consumers of men's underwear shops are fashionable young men, but there are many middle-aged people.

In addition, women also account for a large proportion of the total tourists.

There are a series of preferential measures aimed at female buyers, such as "cool" and so on.

But salesmen should be male oriented, and male customers will feel more convenient to communicate with them.

Two, baby souvenir shop

According to the statistical bulletin issued by the fifth national census, infants and children aged 0 to 3 years in mainland China accounted for 70 million, of which 10 million 900 thousand were in the city, and 17 million 500 thousand babies were born every year.

Data from relevant research companies show that the mainland's mother infant market has a market scale of about 80 billion yuan a year, and infant souvenirs are one of the branches of the market, and the market prospect is quite broad.

The family planning policy has made the family pattern of "6+1" structure universal. "Little Emperors" undoubtedly become the focus of family consumption.

Data show that the average consumption level of baby souvenirs in provincial capitals reaches 300 - 500 yuan, and some families still far exceed this standard.

Popular baby souvenirs in the market include: hair pen, fetal hair painting, hand and foot show and so on.

The fetal hair painting is a combination of the baby's cute and lovely cartoon and its cartoon.

The hand and foot show is to print children's small hands and feet, and pour them into three-dimensional models with polymer materials. With all kinds of cartoon pictures and parents' blessings, children's fingerprints and palmprints are clearly discernible and have high family commemorative significance.

The production technology of these products is now maturing, and the price varies according to the material.

If you choose to join the way, this business is more simple to the technology requirements, more suitable for the first time entrepreneurs.

Initial investment is not much, with a Wuhan store investment standard as an example, 50 thousand yuan can be opened.

{page_break}

Such stores generally choose to be in large hospitals, especially women's and children's hospitals. It is best to have large communities near them, so as to facilitate centralized marketing.

The way of publicity is to recruit salesmen and implement the one-to-one marketing method of distributing brochures.

For example, when a salesperson sees a parent holding a child, he does not talk about making souvenirs. He can start with "hairdressing". For example, "baby is really cute, but the hair is a little longer", the psychological distance between parents and parents is shortened. The best time to distribute information to hospitals is between 6 p.m. and 7 p.m.

We can create the word of mouth effect by adopting high quality and preferential service.

The power of word of mouth is great. To win more customers, we must first provide more convenience to our customers.

For example, the established area can provide free door-to-door service; cumulative consumption can provide a certain degree of value for goods and services; it can also be contacted with paediatric experts to provide free child care consultation for target customers.

All these can improve customer's trust in products and loyalty to businesses.

In addition, because the general stores do not have the direct condition to directly produce the fetal hair painting and the hair pen, the customers are most concerned about whether the hair will be mixed with other things or mixed with others.

Therefore, we must strictly manage the process, numbering, archiving and archiving can allow customers to participate, while undertaking the credibility of products.

Three. Color consultant studio

Everyone has inherent color, that is, natural body color, such as the conflict between clothing color and natural body color, will make the skin appear unhealthy yellow green or gray yellow, people look tired, and facial defects are more obvious.

Proper color matching can make people look bright, ruddy and full of vitality.

In the 80s of last century, color consultants had sprung up abroad and quickly became popular.

When pursuing the quality of life becomes the goal of more and more people, how to make good use of colors, beautify life and improve the quality of life has become an indispensable life skill for modern people. Color consultants have also emerged.

Color consultation is based on the theory of "four seasons of color", which scientifically corresponds to the human characteristics such as skin color, hair color, eye color and so on, and finds the most suitable color group for different people to complete the harmonious and unified collocation of clothing make-up and personal natural conditions.

At the same time, the color consultant also finds the most suitable style and style according to the customers' appearance, shape and character, and professional characteristics, and provides the best design style guidance from clothing shoes and hats to accessories.

At present, color consultants usually need to get the color consultant qualification of CMB ColorMeBeautiful, providing services including personal color diagnosis, style and style diagnosis, best makeup color guidance, shopping guidance, wardrobe arrangement, home color design, commodity color matching and layout design and dress art lecture.

Because color consultation has not yet been popularized, many people are unable to accept higher prices. Color consultants have better split the service and charge corresponding fees for different services.

As for publicity strategy, we can choose television advertising, newspaper advertising and other means according to financial resources, but the effect of on-site activities is better.

Through the guidance of practical collocation, the customers who receive services become "live advertisements".

Such means of communication are more acceptable to target customers.

For customers who have already received service, they should keep in touch with each other and adopt membership system. Customers who can consume can become members, and they can participate in various activities free of charge.

Four, auto accessories shop

The sharp increase in the number of private cars has led to the continuous warming of auto accessories.

Many drivers, especially female drivers, are willing to spend hundreds or even thousands of dollars to decorate their cars.

A large proportion of the car owners wish to have a beautiful, personalized car.

There are many business opportunities to be excavated in the car jewelry store.

Perfume, dolls, steering wheel covers, cushions and so on have great market demand.

One hundred and eleven

How to invest in automobile accessories shop? Service is very important, try to create a warm feeling for customers, because nowadays customers have higher requirements for services.

Investment survey: before investing, it is necessary to carefully analyze whether the area or the lot is suitable for opening a car ornament shop, which includes investigating whether someone has opened a similar shop before and avoid duplication of investment; must take into account the location of vehicle ownership, whether the number of cars can be allowed to shop here; then investigate the consumption ability of the car owners, analyze the level and wage level of the car owners, and the consumer characteristics. If many of these people consume more conservatively or do not care about consumption, investors should consider repeatedly and invest in the most confident circumstances.

Generally speaking, automobile accessories shops usually choose the sections and areas with convenient traffic and more crossroads. This is more convenient for customers to drive directly to the store to purchase and attract customers' eyes to the greatest extent.

The shops of personality and fashion will also attract many cool people to come and buy in downtown area.

In short, careful choice and careful comparison.

Investment mode: open shop or choose franchising? For those who are thoroughly familiar with the market, it is not a wise move to open a shop with individuality and unfettered ties.

But for those who have just touched on auto accessories shops, it is more wise to join a brand store, not only to solve the worries of the source of goods, but also to buy products that are absolutely cheap, but also to avoid some advertising.

{page_break}

Five. "Doll doll" store.

Children who lack brothers and sisters will inevitably feel lonely. A simulation doll made in accordance with the children's appearance will be launched in Guangzhou in 2005, which has attracted the attention of Yangcheng children.

Many big cities have also seen this business opportunity.

The simulation doll doll and the Bobbi doll are different, it is more personalized, because it is produced by the imitation of the "little master". It has the following characteristics: one can entertain education and entertainment; the two is the unique design, allowing children to enter the children's paradise with the simulation dolls; three, the image is realistic and human, because it is made according to the appearance of the children themselves; four is closely following the trend, and the annual fashion, toys and ornaments are introduced to share with the children.

The main consumers of the baby are children aged 1 to 14. The products are mainly divided into two specifications: one is the "baby Bao Bao" from the age of half to 2 years old, the size is 20 inches; second is the "baby Bao Bao" in the 3 to 12 year old age group, the size is 23 inches, and the retail price is 1280 yuan and 1380 yuan respectively.

The high-end positioning of "Bao Bao" determines that its products can not be operated by the wholesale mode of channel wholesale and terminal retail. It must be launched in the form of image franchised stores, so the location of shops is crucial.

For example, the "treasure house" in Guangzhou is chosen at the junction of the old and new urban areas of Yuexiu District North Road, adjacent to the numerous Yuexiu parks and children's activity centers on the other side of the city. On the other side, the senior commercial buildings and residential buildings are located in the new urban area, and the senior white-collar workers gather here; on the other side, the old urban districts are richer local residents.

Soon after its opening, it attracted a large number of target consumer groups, proving the great impact of site selection on the speed of information dissemination.

The production of "doll doll" is not complicated.

First, the face and physical features of the "small customer" are photographed with digital cameras, and registration is made for their preferences, personality characteristics and amusement orientation. Then, according to the requirements of the customers, we design the manufacturing plan and the combination of clothing, accessories and common products. After making the manufacturing center, we will go through the relevant procedures and let the customers "adopt".

The "simulation doll" is specially tailored and can be sold only once.

But just like his little master, the "simulation doll" will produce a series of consumption, such as all kinds of fashionable clothing, supplies, small furniture, vehicles and so on. Outside the damage, we need to enter the "simulation doll hospital", which is "healed" and "recuperated" by professional technicians.

Each "simulation doll" usually has more than 10 years of playing time.

Therefore, in order to get a continuous consumption return, professional quality and family friendly service are of vital importance.

For example, regular telephone return visits; timely provide some physical and mental health and intelligence development game programs; regular games in the children's palace, children's Park, primary schools, kindergartens and other places to enhance children's awareness and interest in toys, and implement preferential policies for repeat customers, such as buying children's clothing accessories, VIP VIP cards, etc.

Six, "animation" shop

Since the early animation of "the Gladiator of the stars" and "the dunk player" entered China, the cartoon seemed to be hot overnight.

These clean and handsome, simple and pure anime turned into the hottest one.

Open animation game accessories shop, from the comic world to find a commercial road, no big investment, no technical threshold, but has more and more broad prospects for development.

To open a cartoon shop to maintain a young heart of love, the animation shop must follow the trend of the business, what game popular in the playgroup, you have to sell products related to it.

You can learn about the latest developments of popular games by reading some special anime magazines. It is better to do some market research to get the most direct and fastest game market information.

This will make your store not backward and always sell the most cutting-edge and best selling products.

Seven, paper houses: there are also gold houses in paper.

This is an era of leisure and DIY, and the "paper houses" that provide both of them are naturally welcomed.

Paper house is the brand of Philippines.

The store provides a simple and comfortable environment. It is free to teach customers to learn paper art. They charge only the corresponding material cost, and after that, customers can take away their work.

The main paper products are made of raw materials such as Xuan Xuan paper, hand paper, color wave paper (corrugated paper) and Taiwan paper rattan. These materials are imported from abroad or Taiwan, and are not easy to stick to dust. There are about 30 to 40 colors. They will not change color in 1 to 2 years without exposure to the sun and rain.

The sale of these paper products is the main profit point of paper houses.

The most prominent feature of paper houses is the Origami DIY suit.

Every customer who comes to a paper house wants to do all kinds of exquisite shapes through his own hands.

The service staff of the shop freely teach paper technology, providing scissors, carving tools, glue and other production tools.

At the same time, all kinds of paper art classes have been launched in the paper house, which has expanded the contents of the business and provided customers with many choices.

Because the positioning of origami DIY is leisure, so the operating time is usually 11:00 am to 11:00 pm.

Most of the students who study the art of paper are girls and housewives who love manual work.

On Christmas Eve and Valentine's day, many boys also come to fold roses or make stereoscopic projections to their girlfriends.

Many children also like origami.

Therefore, the customer level is quite wide.

Although paper houses are free and open to paper art, it is not so easy for anyone to copy the paper and make the business.

Although technology can be learned, raw materials are imported from abroad or Taiwan. If the channel is not suitable, the cost will be very high.

Moreover, the paper stores in Philippines will continue to introduce new products in order to make paper art constantly new, which, to a certain extent, also prevents the "clone" from following up.