Shoe Giant Adidas Enters China'S Outdoor Sports Field

With the development of economy and the improvement of people's living standard, outdoor sports are becoming more and more.

As early as 2007, Adidas launched outdoor products and began to "test the water".

In 2009, a series of new shoes and clothing products were unveiled at the European outdoor exhibition.

By the autumn and winter of 2010, a series of outdoor products were launched on a large scale, and some corner shops were opened up in some stores.

Adidas outdoor sports products combine functional design with design. Currently, high-end products are the main products, and the popular series is planned in 2012.

Unlike sports leisure series, Adidas's outdoor series is not only aimed at young people, but also for two types of consumer groups, one is professional outdoor enthusiasts, the other is urban white-collar workers.

They are 20-40 years old, high-income, fashion oriented, and need some outdoor clothing equipment to participate in some special occasions.

Adidas has excellent design team and outdoor products are more fashionable.

At the same time, as a sports brand, Adidas has strong sports technology advantages and can be applied to outdoor product design.

For example, Adidas launched the new outdoor shoes, in addition to the use of high-tech GORE-TEX waterproof breathable functional fabrics, and special addition to sports shoes in the "Formotion" technology.

It enhances the foot control and cushioning performance of the mountain and protects the feet from the damage of sharp hard stones.

In addition, Adidas acquired the famous outdoor sports equipment Solomon in France in 1997, and then bought the famous outdoor brand of the original bird, which laid a strong outdoor technology foundation.

In the field of outdoors and in the face of more and more experienced competitors, Adidas is full of confidence in the market with its high reputation, strong sales network and rich market experience.