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Mobile Shopping Becomes The Next Blue Ocean?

2011/2/28 14:46:00 119

The emergence of mobile intelligent terminals such as smart phones and tablet computers has added new vitality to the booming online shopping market.

Traditional online shopping takes computers as the interface, while mobile e-commerce is realized through mobile phones, tablet computers, etc., and can not be restricted by time and space, and can go shopping online anytime and anywhere.

"Snack finished, I bought some orders in Taobao this morning, and the jujube bought last time is better than the quality in the supermarket, and the price is fair."

"I also bought a dress, which is a good design in the shopping mall, and the price of the shop is nearly half cheaper."

This is the lunch dialogue between two white-collar beauties.

In recent years, online shopping has become the daily consumption habit of many young people, because it is convenient to buy snacks, buy clothes, buy books, buy small appliances, and even buy mother and baby products online.

With the increasing popularity of smart phones, more and more e-commerce websites have launched mobile clients, and have moved the electronic commerce that can be implemented on computers to mobile phones.

In the future, through the simple operation of smart phones, you can easily shop online.

Online shopping scale: quadrupling in two years

The international financial crisis in 2008 posed new challenges to China's economic development mode.

Investment, consumption and export are the "three carriages" to drive economic development. Due to the shrinking external demand, the import and export trade has fallen considerably. The infrastructure investment can only serve as a short-term economic stimulus.

China's e-commerce market started late, but it developed very fast.

According to the report released by the Ministry of Commerce, in 2008, China's e-commerce pactions amounted to 3 trillion and 100 billion yuan, of which, the online shopping volume amounted to 125 billion 700 million yuan. The paction volume of Taobao alone reached 99 billion 960 million yuan, accounting for 1% of the total retail sales of social consumer goods.

In 2009, the volume of online shopping in China increased by 105.6% to 258 billion 600 million yuan, accounting for 2.06% of the total retail sales of social consumer goods.

According to recent statistics from AI consulting, the scale of China's online shopping market in 2010 was about 498 billion yuan, accounting for 3.2% of the total retail sales of consumer goods.

From 125 billion 700 million yuan in 2008 to nearly 500 billion yuan in 2010, we can see that the trend of online shopping is advancing by leaps and bounds in the past two years.

Mobile phone

Client: powerful

The emergence of mobile intelligent terminals such as smart phones and tablet computers has added new vitality to the booming online shopping market.

In 2007, the concept of online shopping has just sprang up in China; and this year, the famous e-commerce websites in China have laid out the field of mobile e-commerce.

This Monday, B2C website VANCL's mobile client and mobile Internet are officially launched.

And last Thursday, Jingdong mall just opened iPhone client. After that, the famous Dangdang and Taobao networks have launched the mobile client.

According to the relevant person in charge, the products purchased on the mobile phone client enjoy the same services at the PC side, including cash on delivery, 30 day unconditional return, etc.

In addition, the mobile phone can also be combined with LBS (location based service). By locating the mobile phone, the user can know the location of the user, and then display personalized pages and services to the users combined with the previous purchase records and consumption habits.

At present, VRC has started offering related services, such as umbrellas and other related products when the weather is raining when consumers arrive at a certain place. When users arrive in a strong ultraviolet region such as Hainan, the front page of the client will recommend sunscreen.

Such a humanized match really makes users feel intimate.

At present, the mobile phone client is compatible with iPhone and Android (Android) mobile phones, and then will launch the version covering Symbian (Sai Ban) and iPad.

Jingdong mall, which has annual sales volume of over 10 billion yuan, has also released iPhone client recently. Besides the basic functions of ordering, drying and evaluating, it also has the special functions of order reminder.

Jingdong mall official said that the company is upgrading the iPhone mobile client, and the functions of one click shopping, product image comparison and other functions will be launched soon.

At that time, users in the United States, Suning, WAL-MART, Carrefour or other supermarkets, simply scan the bar code of goods, and compare the price with Jingdong mall in 5 seconds, so as to easily achieve "goods ratio three".

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The prospect is still vast.

According to the forecast of AI consulting, by 2012, the number of mobile e-commerce users in China will be close to 250 million.

Insiders said that the mobile e-commerce market will achieve large-scale development in the next few years.

According to the latest data of China Electronic Commerce Research Center, in 2010, the scale of China Mobile's e-commerce physical pactions (including household appliances, daily necessities, clothing and other physical commodities) increased by 370% compared to 2009, reaching 2 billion 600 million yuan.

It can be seen that the scale of China's mobile e-commerce market is still very small, accounting for only 0.52% of the total online shopping market scale, which is almost negligible compared with the total retail sales of consumer goods.

The mobile e-commerce market is affected by the low penetration of smart phones, which started relatively late. In addition, the lack of network credibility and the imperfect mobile payment system also affect the market development.

The former chief executive of Alibaba, China's largest e-commerce company, and its top management team recently resigned and triggered discussions on network integrity.

According to the announcement issued by Alibaba, some customers of China's B2B suppliers are suspected of fraud.

These stores offer popular consumer electronics products, attracting buyers at very attractive prices and at a low minimum purchase volume and trading in relatively unsafe ways of payment.

There are indications that some employees of B2B's direct selling team have direct responsibility for nearly a hundred salespeople to join Alibaba platforms in pursuit of high performance and high income, intentionally or negligently causing some fraudulent companies to join the platform.

No man can stand without faith.

Mobile e-commerce is still in its infancy. We should draw lessons from this incident profoundly.

Especially e-commerce enterprises, we must strictly do internal management, supplier management, anti network fraud and other aspects of work, and create a good wireless e-commerce environment.

There is no sound mobile payment system.

brace

The mobile e-commerce market can only be a castle in the air.

Now, many domestic commercial banks have launched the mobile banking business, and the three major telecom operators in China and the three party payment platforms such as Alipay and Cai Fu Tong have launched the mobile online payment business.

But at present, mobile banking and mobile payment are still in the initial stage of operation. It is difficult to completely satisfy the maturity of the payment system and the bandwidth and speed of the wireless network. Users are not at ease about the security of mobile payment, and it takes time to cultivate users' habit of using mobile phone shopping.