The New Mode Of Online Shopping Impacts The Traditional Shopping Mall &Nbsp; How Should The Shopping Mall Use "Killer Mace"?

Face

Nowadays, online shopping groups are gradually expanding.

According to the latest statistics, in 2010, the number of registered users was over 370 million, and the number of online shopping reached 800 million.

Among them, only the peak of Taobao has 60 million visits per day, averaging 48 thousand items per minute.

The volume of B2C business represented by Taobao mall is 4 times that of 2010, and it will still maintain this growth rate in the next few years.

According to the insiders, this series of figures shows that people's consumption habits are changing gradually, including traditional shopping modes such as shopping malls, supermarkets, franchised stores and so on.

Many brand manufacturers are paying more and more attention to the new sales mode. JACK&JONES, NOKIA and other front-line brands have indicated that the online shopping mall has brought higher sales and improved sales efficiency and scope.

Shopping experience is the killer of shopping malls

Recently, some large shopping malls in the city began to appear in the form of consumption complex, pushing the "one-stop" service of leisure, shopping, entertainment and catering.

In addition to its brand name, Wan Dong Plaza, which has just opened up, has also brought together home appliances stores, restaurants, supermarkets, international studios, KTV, video game city, fitness clubs and other businesses.

During the festival, reporters interviewed a number of shoppers in shopping malls.

Most of the consumers said that although online shopping has a huge price advantage, shopping and trial shopping in shopping malls reduce the risk of buying fake and defective products.

Moreover, the experience of eating, drinking, playing and playing is also unmatched by online shopping.

It is understood that in addition to the opening of thousands of department stores, Lotte Department store, Joy City, Japan Yong Wang and other foreign and Chinese shopping centres will also enter the city market, forming a new business circle pattern, different styles of shopping malls will also provide consumers with more diversified services, improve shopping experience.

Lack of detail affects shopping experience

Recently, many consumers have been told that the shopping experience of some shopping malls in the city has been greatly reduced due to the lack of supporting services and the decline in service quality.

"This parking lot is also not persuasion. If you come in, you can't figure out what you can't get out of it!" complained Mr. Zhao in a newly opened shopping mall.

Indeed, due to the unreasonable design of parking lots and the lack of management, many consumers are blocking the door of shopping malls.

On the other hand, the service level and attitude of salesmen have become consumers' greatest concern.

"Many shopping malls shopping guide business level is very poor, sometimes the attitude is good or bad depends on him (guide shopping) mood."

Miss Dong, who likes online shopping, said.

She also said that the price of goods in the shopping mall contains the manpower cost of shopping guide. If we can not enjoy the corresponding services, the money will be wasted.

From the reporter's interview, the lack of detailed services in some shopping malls in the city, such as the poor settlement process, the trouble of returning goods and the sanitation of toilets, all had a great impact on the shopping experience of consumers.

The industry also suggested that businesses should pay attention to the improvement of detailed services, highlight the advantages of shopping malls to deal with the impact of online shopping.