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858 City Plaza Lights Up Tianjin &Nbsp; Leads Shopping Mall New Mode.

2011/1/18 9:29:00 165

"Do not see the mystery of SHOPPINGMALL. We do not do it in form or even in name.

Shopping Mall

We need to engage in the real sense of SHOPPINGMALL.

Because practice has proved that blindly follow the international standards to build shopping centers, follow the example of the tiger, in pursuit of large and complete, simple superimposed combination, there is no effect of a sense of entirety, resulting in a sandwich rice, there is a serious problem of acclimatization.

It looks like "858 cities."

square

This gate

Market

The newcomer of the world should take the lead in bringing us a great shock.

It is no wonder that "858 city squares" are in fierce competition in Tianjin Binjiang Road business district. If they sell things like other department stores, "858 city squares" can hardly be regarded as innovators.

Its special feature is to lock in young consumer groups.

For young consumers, shopping is only part of the reason why they come here. They can also relax and entertain themselves here, and make it a "stronghold" for dating sweethearts and friends.

To achieve this near idealized goal, shopping centres themselves must be attractive and alluring.

This is why shopping centers are willing to "waste" more space to create comfortable public spaces, and are willing to devote more energy and funds to enhance the comfort of public space.

In terms of hardware decoration, the "858 City Plaza" is professionally built by the international first-class design team, and the sense of fashion and aesthetics have reached a new height. The decoration is made up of high quality materials. The whole building and lighting system is designed and debugged by professional companies. Consumers will enjoy more softer lighting effects at the store.

According to the relevant information, people who consume different themes on MALL are different. Besides shopping, there is also demand for leisure and entertainment.

The "858 city square" should introduce the real concept of SHOPPINGMALL into Tianjin. In this building with a floor area of more than 50 thousand square meters, its interior design concept is to serve the theme positioning in different ways of life and run effectively in all aspects of the life of young consumers.

Each layer of "858 city square" is crowned with different themes. From every aspect of shopping, catering, leisure and appointments, every aspect is carried out around the theme. The open business mode has completely broken the boundaries between businesses and consumers, making shopping more humane and more casual.

"858 city square" has done a lot of efforts in the comprehensive nature of shopping. There are 9 storey commercial bodies. The B1 layer is mainly leisure and dating catering. The F5 layer is mainly based on fashionable and popular dining.

The F1 layer is dominated by international popular brands, F2 is dominated by fashionable women's brands, F3 is dominated by leisure brands, F4 is dominated by lifestyle brands, and there are famous brand stores both at home and abroad.

F6 and F7 are five star cinema, which is destined to become the focus of the next crowd. The F8 layer is luxurious KTV, and the idea of enjoyable shopping is sublimated here again.

In addition, the "858 city square" is more concerned about leisure, entertainment, catering and other aspects that can bring pleasure to the guests.

In order to increase the reasons for consumers to stay here, in addition to increasing brand richness and upgrading the hardware environment, it is also necessary to increase more life services. For example, rich and high-quality food and beverage is an important weight to attract people.

In addition to the B1 layer and the F5 layer, from the F1 layer to the F8 layer, restaurants with different positioning and different flavors are resettled separately.

Therefore, the SHOPPINGMALL passenger flow can interact with catering and entertainment, such as shopping customers, after shopping may go to dinner or go to the movies.

Ordinary restaurants only have two meals at noon and in the evening, but in shopping malls, this time limit is broken.

More importantly, this has become the first choice for young people to find shopping centers for parties.