In 11Th Five-Year, Shandong's Clothing Industry Made A Brilliant &Nbsp.

In September 28th of this year, the 2010 China (Shandong) garment Home Textile International Fair opened in Qufu, Shandong. Qufu is not Shandong The important clothing industry cluster, but Qufu is the hometown of Kong Meng. It can be seen that Shandong will borrow it. Cultural power To build a strong brand of clothing in Shandong. Shandong is one of the important textile and garment export and processing bases in China. Textile and garment industry It is a traditional pillar industry in Shandong. After years of development and accumulation of garment industry, Shandong has been in a turning point from a large garment province to a strong garment province. Review " The 11th Five-Year "The clothing industry in Shandong has overcome many difficulties, seized the historical opportunity and experienced an unprecedented transformation. What is the experience of Shandong costumes for the past five years?

In 2010 1-10, Shandong clothing enterprises realized sales revenue of 138 billion 182 million yuan, up 22.61% over the same period last year. It is estimated that the annual sales revenue will be 165 billion 800 million yuan, 16 billion 500 million yuan in profits and taxes and 10 billion 200 million yuan in profits. Shandong has 17 state-level industrial bases and industrial clusters, and 12 famous brand products in China. This is the digital profile of Shandong's clothing industry today.

Hinur, Ruyi, Shu Lang, Chinese... These are the brand name cards of Shandong's clothing industry. Xu Guangning, Secretary General of Shandong clothing association, told the reporter that the leading enterprises of Shandong clothing have a very large scale and have a complete industrial chain, and their advantages in anti risk are obvious. In the post financial crisis period, Shandong clothing enterprises showed their strength and strong recovery.

In terms of numbers, brand names, Shandong clothing has both hard power and soft power, and Shandong is a great province of clothing industry. In the "11th Five-Year" period, where did Shandong's clothing industry develop its achievements? Xu Guangning told reporters about three things.

　　 At the end of 11th Five-Year, three major events in Shandong's clothing industry

In January 2010, Ruyi spinning technology was awarded the first prize of national science and technology progress and became the highest award in China's spinning technology since the founding of new China. "Ruyi spinning" is an efficient and short process embedded spinning technology. It breaks the world record of the number of wool spinning branches and the number of cotton spinning branches. Taking one gram of wool as an example, this technology can raise the world record from 180 to 500 in Italy, and increase the total length of long staple cotton from 300 to 500. Du Yuzhou, President of China Textile Industry Association, mentioned at the promotional conference of Ruyi spinning that "Ruyi spinning" is a revolutionary breakthrough in traditional spinning technology. Xu Guangning told reporters that the value of Ruyi spinning is not only reflected in the breakthrough of spinning fineness, but also can reuse the staple fibers which were originally considered to be non spinning, and save costs for enterprises. Moreover, a key point of this technology is the mosaic style. The yarn style has more changes than before. For a long time, the independent innovation ability of China's garment industry is not strong, which is also a constraint on the garment industry from big to strong. Core technology has always been controlled by foreign countries, and China's clothing production is hard to go to high-end. Xu Guangning said: "next year, Shandong will speed up the promotion of a number of Shandong independent research and development technologies in the province's enterprises, such as Ruyi spinning. During the "12th Five-Year" period, Shandong garment industry will continue to organize scientific and technological personnel to complete research projects and tackle key problems on the basis of existing results.

This year, Shandong Ruyi group bought the famous Japanese clothing company Renna, Xu Guangning said, this is a landmark event of Shandong clothing industry. Rena is Japan's largest garment operator. It operates more than 30 famous clothing brands including D 'Urban and HenryCotton' s in more than 2000 Japanese franchised stores. Ruyi, as a comprehensive textile and garment industry group, ranks among the top in the fields of cotton spinning, wool spinning, printing and dyeing, clothing and so on. According to the reporter, it has always been the image of textile enterprises, which is not left to show itself by clothing. After completing the acquisition of Rena, Ruyi will integrate its original clothing production strength with the brand value of Rena high end, which is an important step to achieve the transformation from the dominant garment manufacturing enterprises to the international well-known fashion industry group. Xu Guangning commented so well on the acquisition: "it can represent the globalization of Shandong's clothing, and Shandong's clothing and even Chinese clothing have been promoted in the global discourse."

Hinur is one of the most famous Western-style clothes manufacturers in China. 3 brands such as "Hinur SINOER", "groom Hinur" and "groom +XINLANG" have been identified as well-known trademarks in China. In October 15, 2010, Hinur was listed on the Shenzhen stock exchange. This move can raise more capital and provide a stable and long-term financing channel for the company's sustainable development. In the post financial crisis era, the clothing industry has not yet fully recovered. Xu Guangning said: "the clothing enterprises that can be listed in this period must be excellent companies."

To seize the opportunities of transformation and take advantage of policies, a group of Shandong's powerful enterprises will intensify structural adjustment and investment promotion, promote industrial development through industrial restructuring, speed up technological progress and independent innovation, thereby enhancing the core competitiveness of the brand and becoming the epitome of Shandong's clothing development in 11th Five-Year.

　　 Association: committed to building information platform

Xu Guangning told me that an important means for Shandong association to enhance its competitiveness is the integration of two technologies, that is, integration of information technology and industrialization. The association itself is an information-based platform to promote industrialization with information technology and promote the development of Shandong's garment industry. At present, the association is helping enterprises to strengthen information construction, especially small and medium-sized enterprises with weaker strength and limited information collection capability. It should focus on the integration of information technology and textile product design, manufacturing process, operation and management, circulation system, and personnel training. The enterprise resource planning (ERP) system, electronic commerce (EC) system, manufacturing execution system (MES) and so on are being popularized, which are suitable for the production processes and management requirements of key industries such as chemical fiber, textile, printing and dyeing, clothing and so on.

Another way for Shandong apparel industry association to play the role of information hub is to hold exhibitions and forums. This year's "China (Shandong) clothing Home Textile International Exposition", Ruyi, Hinur, Shu Lang and other 120 Shandong enterprises and Hongkong global market group purchasing group, the national large-scale shopping malls counters and key professional wholesale markets in North China and other manufacturers are involved in the Expo. During the exhibition, the clothing brand press conference, the annual award of clothing and the recruitment of talents were held. It was a collective display of Shandong's clothing industry and strengthened the brand strength of Shandong clothing. The feature of this exposition is to excavate Kong Meng culture and create the influence of Shandong clothing culture. During the '12th Five-Year' period, we held a fashion forum on culture promoting brand building every year besides holding exhibitions. The combination of culture and clothing is the ultimate way for Chinese clothing to get the right to speak in the world garment industry. In terms of mining traditional Chinese culture, Shandong has a unique advantage and many elements can be excavated. Xu Guangning said.

　 Accelerate the upgrading of the future blueprint

"Doing a good job in industrial transformation and upgrading is an important task for Shandong's garment industry in the next five years." Xu Guangning told reporters that the association already had its own detailed planning. Combined with its own situation, Shandong will focus on solving two problems, one is science and technology, and the other two is talent. At present, Shandong garment enterprises have independently developed some important scientific and technological achievements. In the future, they will continue to take technological advantage as a breakthrough and seize the commanding heights in development. The shortage of talent is particularly prominent in this year's garment industry. "Enterprises are people-oriented, and talents can take the enterprise as their home. Without excellent corporate culture, it still remains in the old thinking of labor-intensive industrial personnel, which is unfavorable to the development of enterprises. Corporate culture will play a great role in the '12th Five-Year' period. The association will actively guide enterprises to build corporate culture and create a family atmosphere. Xu Guangning said.

During the "12th Five-Year" period, Shandong should promote the existing and construction of famous garment cities and industrial bases to develop modern industrial clusters. We should learn from the model of "one platform, five support" for the construction of advanced industrial clusters. Xu Guangning said that industrial clusters should break through the tradition and form an industrial chain. This is not a collection of simple industries in the past, but rather an integration of industrial ecology. Shandong garment industry cluster should also focus on solving the problems of small and medium-sized enterprises, helping SMEs form their own advantages.

The clothing industry association of Shandong province will plan for the future. "By 2015, the garment industry in the province will strive to achieve the above 4 billion garment sales, and the sales revenue will exceed 300 billion yuan, with an average annual growth rate of 13%, and export earnings will reach 15 billion US dollars, with an increase of 13%." Xu Guangning said that the Shandong clothing association will take the four major goals of textile and garment power as its mission, and promote Shandong garment industry to move forward steadily and steadily in the new historical period.

　 Industrial characteristics

1, enterprises are big and the leading role is remarkable. In the list of "the top 500 competitiveness of China's textile and garment enterprises in 2009-2010" released by the China Textile Industry Association, four enterprises in Shandong "hit" the top ten. Among them, Shandong Wei Qiao venture group and Nanshan Group are the first and second. "Big size" is a feature of Shandong's clothing industry. One of the commonalities of Shandong's Big Mac owners is the whole industry chain and cross industry operation. Shandong Wei Qiao venture group has three subsidiary companies: weqiao textile, Wei Qiao thermoelectricity and Wei Qiao aluminum company. It has formed an industrial structure based on cotton textile, with "textile dyeing and finishing clothing" and "thermoelectric metal smelting and metal rolling processing". Nanshan Group owns the core leading industries such as textile and apparel industry, aluminum industry and tourism industry. The groom, the Sino US group, takes the textile and clothing production as the main body, and also involves the real estate and hotel industry. During the "12th Five-Year" period, there will be 5 enterprises in Shandong garment industry that have over 10 billion revenue and 15 over one billion. These large enterprises will effectively promote the transformation and upgrading of Shandong's garment industry cluster and set up a demonstration for other enterprises in Shandong.

2, the industry chain is complete, and the ability to resist risks is strong. Shandong garment enterprises have the whole industrial chain involving the upstream and downstream of the garment industry. Such a business pattern is obviously different from that of the southern enterprises, especially those that are operated by virtual operators. They have no processing plants, nor do they have upstream cotton planting, weaving, printing and dyeing industries. The advantage of this characteristic of Shandong garment enterprises has been revealed in this year when cotton prices have risen sharply. After the fourth quarter of 2010, the price rise of cotton is a great impact on the garment industry. And because of the fierce competition in the terminal market and the sensitivity to price increase, clothing companies have to digest the pressure of this price increase. And Shandong clothing enterprises have their own upstream industry base which can be controlled. For example, some enterprises in Shandong currently control certain cotton resources. After the rise of cotton prices, they can get price gains, and how to balance the profits in the industry chain, but they will lose everything. Therefore, Shandong enterprises have stronger ability to deal with risks, and a number of competitive enterprises with strong competitiveness and risk tolerance ability are standing out in such an environment.