Four Tips For Choosing A Clothing Store

The location of clothing store is in the process of clothing store operation.

Avoid quiet selection business circle

In order to avoid the remote environment, we should choose the location of the store according to the location of the clothing store.

"Business circle" is a circular consumption circle consisting of a clothing store located at the center of the center and extending outward to a certain distance.

Traffic conditions, terrain and regional scenery, activity characteristics of customers' activities and customers' income are all factors that determine the good or bad business circle.

Business circles are generally divided into three categories: mature central business circles, formed business circles and community business circles.

The first category is the core business district of the city, whether it is the city or the outsiders. Generally, the formed business district is a regional commercial office building or development zone. The general customers who are shopping are young people who have a fast pace of life and chase fashion trends. The main consumers in the community business circle are consumers living around the community.

Business circles are subject to various constraints, their forms are often irregular, but in theory,

Of course, the above figures are empirical figures, specifically implemented in each clothing store.

Become a city

The accumulation of relevant clothing shops helps to raise the concern of the same target consumers. People will naturally think of this street when they think of buying a commodity, such as Xidan and Wangfujing in Beijing.

Therefore, it is very clear to choose the business district with relatively high popularity and brand names in the same clothing. The goal of consumers' purchase is very clear. It can not only enhance the image of the clothing store, but also help improve the popularity of the clothing store.

According to the different environment, business district and street elements in the city, customer orientation is different. When choosing a clothing store, the location of the clothing store should be determined according to the location of the customer and the location of the brand.

The location of the site should be coordinated with brand positioning, and should not be afraid to follow the opponent, or even unite with the opponent.

It is a good recipe to work together to create a market.

Small cities open up large stores to seize the first principle

It is easy to remember the highest mountain in the world, and few people will remember the second highest mountains.

"First principle" is everywhere in marketing, such as buying dandruff shampoo will immediately think of "Head and Shoulders", this is because Head and Shoulders in the Chinese market, the first to introduce the concept of dandruff.

If we talk about "nine herding kings", we will think of "professional trousers", which are the successful cases of "first principles" and brand positioning closely combined.

China's entry into the WTO has led to changes in the domestic market competition. Two or three foreign brands have entered the mainland and entered the top cities of China, and small cities will become an important contention in the future compared to the increasingly saturated brands of big cities.

According to the first principle, if foreign brands enter small cities, if they can grasp the opportunity to put clothing stores in small cities, they will be the first step towards a decisive victory.

At the same time, small cities have the advantage of rent. When the amount of investment is unchanged, small cities will open stores, and the clothing stores will have a larger area. One can visually and effectively focus the attention of customers and attract customers to come. Two, the entrance is also relatively wide, customers can easily enter the store, and can stay more customers, the greater the chance of business.

Of course, small cities should also coordinate with the specifications of the city when they open large stores.

Big cities open flagship stores or open stores.

Small cities open a large store and take the first principle to put forward new ideas for clothing store operation. What kind of tactics should be used in location selection and store opening in big cities? 7, that is to open flagship stores or open stores in big cities.

It is a popular practice for the same brand to open 5 or 6 stores in the same pedestrian street at one breath. There are numerous such cases: Zhongshan Road in Shijiazhuang has six "JEANSWEST" clothing stores, "Nike" has four stores in the most prosperous street in Changchun, and two KFC in a street within 150 meters of Guiyang.

Big cities have more shops aiming at the characteristics of big cities and the shopping psychology of consumers: big cities have many stores and rich information, and consumers prefer to buy similar clothing after comparison.