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"Zhuhai Makes Wuhan".

2010/12/6 14:50:00 88

2010 Zhuhai Famous And Excellent Products (Wuhan) FairClothing Enterprise Clothing Design Capital

    2010 Zhuhai famous and excellent products (Wuhan) Fair Fruitful results. Reporters yesterday learned from the Zhuhai Bureau of industry, trade and Information Bureau, from 2 to 4 this month, three days of the exhibition closed, and set a turnover of nearly 4 billion yuan. Reporters at the time of the exhibition found that this is a large-scale exhibition in Zhuhai's foreign trade fairs, and presents a number of noteworthy "phenomena" and scenes.


   Largest order: GREE Jiangcheng sign 3 billion 200 million yuan agreement


It is understood that the number of projects signed at the exhibition is not large, but the amount of signing the contract is at least ten million yuan. For example, Zhuhai sky culture communication company signed a contract with Hubei Zhi Yin media group to jointly develop "Wukong" Book audio and video, mobile phone MMS, CRBT and games. It will be available in February next year, and the contract amount will be 80 million yuan. The purchase contract of the heat pump water heater of Zhuhai yhotan electric company is 87 million yuan. The biggest one is Zhuhai GREE Electric shares and Hubei emerging GREE electrical appliance sales company signed 3 billion 200 million yuan "giant single". Signing such a large list will not only mean that GREE electric appliances in Wuhan's siege are slightly broken, but also means that GREE appliances will have greater market appeal in the whole northern market.


   The most ridiculous lens: greedy people eat big black chicken


There are a lot of exciting scenes at this exhibition. Not only did the mayor try the rice wine red wine to spare no effort for the "crying out" scene in Zhuhai, but also the business owners were selling their products at the scene. In the "Zhuhai created" household appliances cluster, the mini hamburger electric oven and multifunctional cooking machine created by Zhuhai Fei Long Electric Appliance Company first entered the Wuhan market. Two hours before the opening ceremony, Huang Zhaolong, the boss of Zhuhai Feilong electric appliance company, set up a multifunctional cooking machine on the spot.


Two hours later, the hall was filled with fragrance. More "greedy" of the public can not restrain, after obtaining consent, grab a piece of black chicken to mouth, and click to praise: "good soup, good fresh". This led to the "demonstration effect". Many people in Jiangdu City opened their pockets to buy products, and the mini hamburger electric oven and multi-function cooking machine also received millions of orders on that day.


  The most popular booth: fish oil capsule was "rob"


Of all the booths, the hottest spot is the booth of the eighteen basket trading company in Zhuhai. The company operates eighteen basket brands, including eighteen deep-sea fish oil and eighteen liquid calcium capsules. Due to the widely recognized recognition of the marketing strategy of low price and quality first, the exhibition in Wuhan has made enough preparations, and the scene is more intense than the imagination. The eighteen basket stand has become the hottest booth. Only 8 yuan and eighteen bottles of deep sea fish oil soft capsules were caught up by the public, resulting in the shortage of staff and many products were too late to receive money. It is understood that the day the company's nearly 50 thousand yuan of products were sold out. Late at night and shipped from Zhuhai to the exhibition site.


According to statistics, the eighteen basket trading company sold more than 100 thousand yuan products at the exhibition, becoming a star of health care products sales. {page_break}


  Deep reading


Zhuhai has become "the capital of clothing design".


In this exhibition, the clothing industry in Zhuhai is quite conspicuous. A total of seven garment enterprises have appeared in Wuhan, and have been repeatedly awarded.


It is understood that Zhuhai's "Huayu" clothing company, which owns the brand "Sha do" and other brands, has displayed its skills in the exhibition. Because its products use Ordos cashmere as raw materials, the design of the British Royal noble clothing style, and embedded in the Eastern Design charm, the entire product feels soft and fashionable, deeply loved by the people of Jiangcheng. It is understood that the three day exhibition, the company sold tens of thousands of Yuan products.


What is particularly noteworthy is that on the day of the opening of the exhibition, the Chinese professional fashion company leader Zhuhai olanti Fashion Co., Ltd. signed a contract with Wuhan Bo Yuan hypermarket for 18 million yuan, and co operated the "olanti" O RITICK clothing brand, so that the brand of Wuhan chain opened to nearly 20. This is the only clothing signing project in Zhuhai and Wuhan at this exhibition. Olenti fashion is a brand from Hongkong, officially registered in Zhuhai in 1998. At present, the outlets have been distributed in Zhejiang, Guangdong and so on. There are more than 100 stores in China, and the production bases are all over the country. It is understood that over the years, orundi spent a lot of money and design ability, leading to the establishment of independent R & D institutions in many cities such as Hongkong and Zhuhai, which is quite rare in garment enterprises. In addition, with the help of the huge international marketing and creative network, Olenti closely linked to the European fashion trend, quickly introduced European fashion elements and combined the characteristics of Oriental women to create new styles. According to Xie Zhaoyu, general manager of the company, Olenti can provide nearly 4000 models for the global market each year. Because of its accurate market positioning and flexible marketing strategy, "O" RITICK has become the leading enterprise of urban fashion women's wear.


Statistics show that the total number of clothing and apparel enterprises in Zhuhai is nearly 500, and there are more than 40 brands of brands such as "orange", "Wisman", "CaCO", "Huayi" and so on. Li Lihua, an outstanding clothing entrepreneur in Zhuhai, vice president of Zhuhai clothing association and chairman of Zhuhai Huayi garments company, said Zhuhai is showing " The capital of clothing design The trend.


But Li Lihua and related professionals pointed out that the cluster effect of Zhuhai's clothing industry in the Pearl River Delta cities is still weak, the industrial chain is not perfect, and the overall competitiveness needs to be improved. Therefore, Zhuhai should enhance its costume design and production competition, fashion show competition and so on. Clothing enterprise The core competitiveness.

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