The Third Quarter Of The Portals Won A Successful Financial Report.
According to Xinhua news agency, along with
NetEase
On the 18 day, the third quarter earnings report was released, and the third quarter earnings report of the portals has been released.
Sina and NetEase respectively released third quarter financial results on 16 and 18 days respectively.
Sina's earnings report showed that net revenue in the quarter reached $108 million 200 thousand, an increase of 12% over the same period last year, a net profit of $31 million 300 thousand, an increase of 87% over the same period last year, excluding the split real estate business, and advertising revenue of $81 million, an increase of 50% over the same period last year.
Sina said that the strong year-on-year growth of online advertising business was partly due to the success of the third quarter's success in the world cup and the improvement of the business environment.
Sina
CEO Cao Guowei said Sina's online advertising business was at a record high in the quarter.
"The strength of online advertising has accelerated our profit growth.
In terms of operation, we believe that the sustainable development of sina micro-blog and our strategic partnership with MSN and NBA will further enhance our industry's leading position.
According to relevant data, Sina, the first to launch micro-blog services in the domestic portals, has significantly increased in attracting micro-blog users. According to the latest release data, Sina micro-blog users have exceeded 50 million, with an average of more than 25 million micro-blog copies per day.
In addition, Sina recently joined the five major investment institutions such as Sequoia Capital, IDG capital and Innovation workshop, officially launched the micro-blog developer innovation fund in China, with a scale of 200 million yuan.
According to the last NetEase, the total revenue in the third quarter reached 1 billion 400 million yuan, which was 1 billion 300 million yuan and 879 million yuan in the first quarter and the same period last year. The online game service revenue reached 1 billion 300 million yuan, which was 1 billion 200 million yuan and 775 million yuan respectively in the first quarter and the same period last year.
According to relevant information, NetEase's stock price trend is weaker after more than 13 months' share price rise on the 8 th of this month.
NetEase released the three quarter earnings report, the next day, the stock opened higher and lower, opened at a price of 42.85 U.S. dollars, the stock price fell rapidly, closed at 39.62 U.S. dollars, the market fell 3.18%.
Insiders pointed out that in recent years, NetEase's ability in revenue from portal websites is still weak. In the future, we should consider how to enhance the value and advertising business of portals.
Hong Bo, a well-known IT commentator, said NetEase had not yet established an identifiable media brand, so it still had to refer to other portals to report advertisers' own traffic and user numbers. But there is still a big gap between NetEase and Tencent and sina on news traffic.
Tencent released its three quarter earnings report in November 10th, with a total revenue of 5 billion 226 million 600 thousand yuan, an increase of 55.1% compared to the same period last year, and net profit of 2 billion 153 million 100 thousand yuan, up 51.6% over the same period last year.
It is noteworthy that its Internet value-added services revenue was 4 billion 129 million yuan, an increase of 57.4% over the same period last year.
Tencent sources said that in the third quarter, Internet value-added services benefited from the favorable seasonal factors of the summer holidays. Tencent revenue continued to grow. But the fourth quarter is expected to be the off-season for Internet value-added services and online advertising. In the mobile and value-added telecommunications services, market competition will become increasingly fierce.
It is customary to publish earnings reports in portals.
Sohu
The three quarter earnings report released late last month showed that Sohu's total revenue, brand advertising, search and online game business revenue reached a record high.
The total revenue was US $164 million 100 thousand, an increase of 20% over the same period last year. Brand advertising revenue was $59 million 100 thousand, an increase of 22% over the same period last year; search business grew 134% over the same period last year; online gaming revenue grew 25% over the same period last year.
Zhang Zhaoyang, chairman and chief executive officer of Sohu's board of directors, said that Sohu is currently implementing the strategy of "reinventing Sohu", focusing on video, games, search and WEB2.0 as the four main directions.
Zhang Zhaoyang said in a high-profile manner that the next step would be to upgrade micro-blog's status to the highest level. It will take the initiative to grasp the business and will not invest in micro-blog's development.
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