Asian Games Are Excited By The Consumption Boom &Nbsp; &Nbsp; It Is Expected To Generate 800 Billion Economic Effects.

Asian events guangzhou asian games The Asian Games passion has ignited the Chinese people and has also created a consumption boom. As the largest comprehensive Games in Asia, the Asian Games are huge. Economic effect It will greatly boost and promote Guangdong's economic development, including Guangzhou.

The two major international events held in China, the 2008 Beijing Olympic Games and the 2010 Shanghai World Expo, the two became the exciting point of stimulating the economy and stimulating consumption. The Guangzhou Asian Games with a total investment of 120 billion yuan, according to preliminary calculations by experts, will bring about 800 billion yuan "GDP gift" to Guangzhou. In terms of social consumption, the Asian Games will increase the social consumption by 1 billion 900 million yuan, and the 1 billion 900 million yuan will also bring about 4 billion 503 million yuan of GDP income to Guangzhou.

　　 Asian Games Licensed commodities Sell well

Reporters yesterday learned from some department stores and stores in Guangzhou that the Asian Games franchised products such as the Asian Games mascot, "lucky and happy", the "Asian Games" badge and the Asian Games commemorative gold and silver bars, including Guangdong special foods, peanut candy, almond cake and wife cake, were sold well and some products were out of stock this month. Interestingly, the reporters found that many online shops, such as the telescope, the Asian Games flourishing flag, the Asian Games face stickers and so on, were also popular.

It is understood that there are 11 categories and 2000 kinds of licensed goods in Guangzhou Asian Games. With the start of the Asian Games, the atmosphere of Asian Games is getting stronger, and the sale of licensed goods in the Asian Games has set off a new peak. Guangzhou friendship store has the first outdoor Asian Games licensed merchandise image store in Guangzhou, which sells souvenirs of various Asian Games. The sales of licensed products include precious metal products, badges, toy dolls, special handicrafts, clothing, flags, postal products, stationery, ceramics, embroidery souvenirs and so on. The company said that as of November 10th, the sale of licensed goods in Asian Games was 4 times that of the same period last month.

A few days ago, the reporter saw at the 100 Beijing road Asian Games franchised commodity monopoly point, before the counter, there was an endless stream of people. Reporters stood at the scene for five minutes, and there were two or three consumers who came to buy. Many people chose five sheep and a set of "auspicious and happy". A lady from Hunan to Guangzhou said she came to Guangzhou to feel the atmosphere of the Asian Games was very strong. She thought she would go home soon, so she bought a set of "Yue Yang Yang" to go back to commemorate.

Yesterday, the head of Tianhe department store told reporters that the sales of the Asian Games franchised goods this month were booming. The closer the Asian Games started, the bigger the sales growth. "Daily replenishment, compared with last month, there was a two digit increase." According to its introduction, the consumers selected include local citizens and foreign tourists.

In addition, reporters learned from some stores that many organizations, groups and individuals also came to the wholesale Asian Games as gifts to give relatives and friends.

Wang Lijin, the market development department of the Subcommittee, told the media that before October, the demand for Asian Games commodities slowly increased, and in October, there was a rapid warming, which made producers and sellers unprepared. The organizing committee said that it is negotiating with some manufacturers of special products to increase production and make some adjustments in product details. For example, previous commodities also pay more attention to packaging, and now consider that some goods are packaged in a simple way and are easy to carry. There may be some reduction in product prices.

According to the briefing, there are 39 Asian Games licensed merchandise producers and 24 distributors, with more than 500 sales counters and 200 stores. During the Asian Games, franchised stores and counters will be further expanded, and there are expected to be 1000, including shops in major shopping malls in Guangzhou. The sales volume is expected to exceed 3 billion yuan.

　 Asian Games commemorative gold and silver bars out of stock

Recently, gold has shown a strong trend of appreciation. Many people love to collect and invest in gold. Asian gold and silver coins and gold and silver coins have become hot spots for people to pursue. Large and small commodities are popular.

"The first two days also saw that there were Asian gold commemorative gold bars and silver bars in the counter. Today, no matter whether they are gold bars, silver bars or coins, they are all sold out." Dongshan Department Store responsible person worried, said, "I do not know if there is no goods can be filled." The person said that before November, the sale of commemorative gold and silver bars in the Asian Games was very different from that before. The sales were generally the same before, but the more close the event is, the more popular the sales are.

Tianhe department store also said that the gold and silver bars of the Asian Games had already been sold out, and "replenishment was too late." Sales are increasing. " Guangzhou friendship revealed that from this month to 11, the sale of commemorative gold bars and silver bars in the Asian Games was about 2 times that of the same period last month.

It is understood that none of the previous Asian Games has precious metal souvenirs. This year, there are gold products, and the shape and weight are outstanding. Among them, Guangzhou Jinyi company has 2 kilograms of gold torch and 2 kilograms of gold bricks. Gold company has sold 3 hundred million of its precious metal products, most of which are from gold.

Reporters learned that this year a number of banks have launched the Asian Games Theme precious metal products. Among them, the industrial and Commercial Bank launched the "Asian Games commemorative Jin Zhang" and "Asian Games five sheep commemorative gold and silver chapter" two series of five specifications of gold and silver chapter precious metal products. Recently, "Guangzhou Asian Games gold (natural") third groups are also officially listed. The people's Bank of China also issued the sixteenth Asian Games gold and silver commemorative coin (group second) in May 31st this year. It is understood that the set of commemorative coins in 2, including 1 gold coins, 1 silver coins.

Some banks said that some of the Asian Games' precious metal new products were very popular. Among them, the Asian Games gold key and Asian Games gold abacus were in short supply. Yue Bao Gold Investment Co., Ltd. also revealed that the Asian Games gold and Silver Commemorative Coins (the second group) since the launch of the sales volume is good, at present only a small amount of inventory. {page_break}

　 Asian Games pulled significantly, Guangzhou's consumption increased by 20% in the first three quarters.

"The Asian Games in Guangzhou will certainly boost consumption. The Asian Games have not started yet. The number of people has increased, and the growth of our sales of hand believe products has been reflected this year. It is expected that after the start of the race, sales of products like hand mail will increase. Yesterday, the local senior brand Lian Xiang building official said. Many food, tourism, business and other consumer enterprises are very confident that the "Asian Games effect will greatly stimulate consumption growth".

According to the latest information provided by Guangzhou municipal government departments, it seems to support this point. According to the briefing, Guangzhou has been preparing for the Asian Games since this year. The Asian Games venues and most related infrastructure projects have been completed in the first half of this year. The city's economic growth has reached a high level in the first half of the year. Since the three quarter, the overall economic performance has been steadily slowing down. In the first three quarters of this year, the city's GDP reached 765 billion 428 million yuan, and GDP is expected to exceed trillion yuan in the whole year.

Relevant data also showed that in 1~10 months of this year, the total retail sales of social consumer goods in Guangzhou had exceeded 350 billion yuan, up 20% over the same period last year. "With the convening of the Asian Games, the arrival of a large number of tourists will stimulate consumption in Guangzhou, which is expected to exceed 420 billion yuan in 2010."

There is no doubt about the positive promotion of international events to tourism, catering and business consumption in the whole region and surrounding areas. Taking World Expo, Shanghai as an example, according to the comprehensive monitoring of the sales situation of commercial enterprises during the Expo, according to the Shanghai commercial information center, the retail sales of local accommodation and catering industry increased rapidly under the influence of the large number of tourists coming to the Expo. Among them, the 5-9 month business income of Shanghai catering enterprises increased by 36.4% compared to the same period. The consumption of 12 municipal commercial centers in Shanghai increased by 19% over the same period last year. In addition, during the period of World Expo, the number of tourists and incomes in the major cities around the world showed a high growth trend, and also led to an increase of over 20% of the tourism related industries such as air passenger volume, foreign trade import and export, wholesale and retail trade, accommodation and catering industry.

Chen Xinkang, Dean of the World Economic Research Institute of Shanghai University of Finance and Economics, said that according to the Tourism Satellite Account compiled by the United Nations, 13 industries, such as hotels, transportation, communications, catering and retail, can benefit directly from the Expo. According to the multiplier effect of related industries, a consumer spending one yuan can produce a benefit of 1.7 yuan - a total of 80 billion yuan.

　　 It is expected to generate 800 billion economic effects.

What is the driving force of the sixteenth Asian Games on Guangzhou and its surrounding economies? Experts estimate that it is about 800 billion yuan.

Earlier, the Guangzhou Academy of Social Sciences released a research report at the end of July, saying that the Asian Games direct investment (including the construction of the Asian Games City) will add an additional 103 billion 240 million yuan to Guangzhou's GDP. Indirect investment will add an additional 712 billion yuan to Guangzhou's GDP.

It is reported that the Asian Games are unprecedented in scale, and 12 thousand athletes and 680 thousand volunteers are expected. During the Asian Games, there will be 650 thousand passengers at home and abroad, and the huge crowd will stimulate consumption in Guangzhou. Yin Tao, director of the Institute of industrial economics and enterprise management of Guangzhou Academy of Social Sciences, believes that the Asian Games also greatly stimulate the consumption of the society. According to the calculation, the Asian Games will increase the social consumption by 1 billion 900 million yuan, which will bring an additional GDP income of around 4 billion 503 million yuan to Guangzhou for the 1 billion 900 million yuan.

The Asian Games will also provide opportunities for the development of related industries in Guangzhou. The tourism industry will benefit a lot. It is estimated that there will be 150 thousand overseas tourists and spectators to Guangzhou during the Asian Games in Guangzhou, bringing about 80 million dollars of tourism revenue to Guangzhou. In addition, there will be 500 thousand domestic tourists and spectators to Guangzhou, bringing about 1 billion yuan of tourism revenue to Guangzhou.

Yin Tao said that the Asian Games will increase the total revenue of Guangzhou's tourism industry by 1.85% on the basis of last year's income. According to the output value of Guangzhou's tourism industry in 2009, it will increase by about seven hundred million or eight hundred million yuan, which is about 40 billion yuan. He explained that with the domestic similar activities to drive the tourism industry's total revenue, the industry itself has increased by 1.85%. "Tourism is a highly related industry, the comprehensive driving effect is about 1:10 to 1:15, and the increase is quite impressive."

"With the opening of the Asian Games, many people are looking at tourism, hotels and other consumer markets. But the Asian Games effect is not only in the short term, but more importantly, it has a positive impact on the long run. Yesterday, Wang Xianqing, director of the Institute of circulation economics of Guangdong University of Business, pointed out in an interview with reporters that in the long run, through the Asian Games, Guangzhou's consumption environment has been greatly improved, and its international popularity has been greatly enhanced. This will promote the development of Guangzhou's consumer market, especially in hotels, tourism, restaurants and other consumer areas. "For such a grand event, we should pay more attention to its long-term influence. The influence of the Beijing Olympic Games has lasted for a long time, and the Asian Games will also be like this. This is their common feature. "