What Are The Writing Methods Of Marketing Soft Language?

　 Chapter 1: Forum

write Soft language Before, we need to study the media and target users first. Forum is Internet The earliest form of popularization is the foundation of the Internet, and its importance is self-evident. Taking into account the forum's user posting and top sticker mechanism, the most important function of soft language is to let netizens take the initiative to paste and increase the exposure of soft language. The user habits of forum without type are not the same. Before writing soft text, these must be carefully observed and carefully considered. If you want to really do a good job, you have to do a lot of simple and boring things.

In most forums, netizens are willing to post the most valuable or surprising posts. These 2 points are the breakthrough points of soft language, such as "truth, insider list, personal resource sharing, strange news and strange things". First of all, we need to extract a theme that is most suitable for this kind of content, and confirm the central idea of the article is to think about what to say to users. After the theme is confirmed, we will then try to figure out how the article should be written, how to blend the publicity information into the article and integrate it into the whole text, so that users can remember this propaganda information after reading it, but they will not be disgusted with it.

Considering the particularity of the forum, soft text is best topic type or story type. The topic is to throw away a topic to the user. In describing the topic, the information will be cut in at the right time. As long as the topic is well designed, the netizens will come in to discuss more. Story type is to tell a story to friends, the same as above.

Of course, you can attract attention on registered ID, such as the forum's more popular celebrity ID as "strategy", you can register ID as "I love strategy", "chase the killing strategy" and follow celebrities, or the forum name is "mop", you are registered as "mop fun king", "mop exposure group", or according to the content of the article, if it is a women's forum, wants to write a skin care product, it will be registered as "Huang Po Po's story", "beauty is not discounted".

So how to design it? In fact, it's very simple. Of course, there is no concrete way to say that we can only think more about ourselves. But you can often take a look at mop and Tianya forum, because as long as they reply to the high posts, there is definitely something you can recommend. However, this can only learn how to write postcards on the notes, and it is the most difficult step to combine the propaganda information with the posts.

Usually, I will design products that are needed to be advertised as indispensable to the story, or very important, so that users can remember this product. As I wrote the story book, I designed a post for women to tell their emotional stories. Original title: "yesterday's breakup, today I received a breakup gift, I was in tears," telling a woman to break up very sad, so she went to the forum to complain. After that, her boyfriend sent a breakaway gift, a story book, produced a plot album, opened up the scene, looked at the narrator's words, and the emotion of her feelings came out. This not only attracted the attention of netizens, got sympathy or emotion, but also made it easy for netizens to remember this product, though not necessarily good, but not at all. Of course, now Baidu search the title of this article, has been able to find other products modified version of this application.

In fact, I think a lot of people are not good enough to write poorly. If you spend a lot of time looking at the posts with high response rate, studying the structure of his articles, finding out what his article really wants to express, whether seriously seeing all kinds of replies from the netizens, and seeing from the reply, we can see from which angles the netizens generally understand these contents.

Transposition thinking, from the user's point of view, you may find another sky. Of course, the key to soft language is to write more and practice more, and constantly try to sum up constantly. What are you thinking about? Hurry up and find a forum to start studying and try writing soft language. {page_break}

　 Second articles.

If you want the website to contribute to the portal as a press release, then the soft text will have to be written as a press release form. Of course, in view of the current status of Internet media, traditional portals basically cost money to publish. The most important part of information manuscript is to combine with the hot spots of the industry. For example, the manuscript of the website, you have to write the most interesting thing about the Internet recently.

The structure of the article I personally admire is the following: the first paragraph leads to news topics, concise and comprehensive, and directly tells what is the hottest thing in the industry. The second paragraph explains the news topic, stresses what it is, gives the user a general understanding. The third paragraph is the key point to explain why it is hot, including the industry background, current problems, innovations, etc., so that users can understand him and recognize him; the fourth paragraph is a summary, and looks forward to the future of the industry.

And the product information we must propagate must be this hot spot, or the most important thing in the hot spot. For example, the Internet has recently been popular with traditional characters, and what you are promoting is a global brand network traditional word conversion tool, such as the most popular selling music phone recently, and what you want to promote is a brand music phone. Such articles are not only easy to publish and reprinted, but also fully integrated with propaganda. As for the key features you want to publicize, you have to find ways to deepen your experience in all paragraphs of the article.

The number of words in the article is preferably 800 to 1200 words, because the article is not longer and better. Soft language is not like advertising, all publicity information to users, but should use a little text reminder to tease users, so that users are full of desire for publicity information, and further through other direct means to understand more detailed advertising information. {page_break}

　 Third articles. Alternative articles

Because of the wide application of QQ, MSN, e-mail and other network services, considering that such communication is more likely to cause viral transmission, it is sometimes necessary to write special soft texts for such tools.

In fact, as long as you look at it with your heart, you will find the common nature of this soft language: holding high the banner of the nation. Whether the success of Wang Laoji or the pain of Vanke, the content of their dissemination is always in the name of the nation, as if representing 1 billion 300 million of the people. Because users are too wide to locate accurately, in order to achieve large scale promotion, the target users of such soft texts are ordinary users, so the larger the banner, the better the effect. So, first, study the products you want to advertise, search for his information, and consider whether you can rise to the height of the national justice. From this point of view, this kind of soft language will inevitably rely on lowering your opponent to elevate yourself, because only by comparison can the netizen believe and take the initiative to spread it for the first time.

In addition to this kind of soft language, others are also relying on this height, such as "the ten sentences on the Internet, the ten most hate brands," and "laugh over one hundred thousand Hongkong people's posts". In content, there are always some things that make people seem more concerned. Of course, such soft language must be succinct, neat and neat, although it is inevitable that experts can see the flaws, but as long as ordinary netizens do not have a big response, they will be successful.

For the writing of this soft language, we must be experienced and rich, and do more research when writing.

　　 summary

In fact, all in all, it is from two angles. media everything user We will express the media in the form that users want to know, and then publicize it. information Ingenious fuse Focus on the article. Finally, the soft text depends on how much you want to write and summarize.