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A Clever Way To Increase Sales Of Shoe Stores

2010/10/26 11:30:00 91

Raising the sales volume of shoe stores is a dream that every business operator dreams of. However, the methods and means of implementation are quite different from those of different industries.

It is not generally known as the increase in sales volume and the increase in the volume of sales. It is necessary to have a deeper understanding of the details so that the relevant levels can be improved.

In particular, the operation of shoes stores involves consumers, so there are many ways to improve them. If we can study them carefully, the sales volume of shoe stores will not be increased.

Difficult matter

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Five elements of sales volume

Analysis

1. number of passengers:

Site assessment in the foregoing business circle

chapter

We mentioned that the tide of people is one of the key points of evaluation. The so-called number of passengers is the crowd. The shoe store can't increase the turnover because there are too few people, because the number of passengers can not be improved.

The number of passengers is a passive factor for shoe store operation, so we must not choose too few places for the consideration of rent cost.

Of course, opening a shop in a crowded place can also expand the scope of single business circle and cultivate basic customers by means of promoting and consolidating the old customers.

Ways of improvement:

(1) expand the scope of single business circle: advertising, promotion, computer network marketing, mail order.

(2) training basic customers: establishing membership system and establishing customer card.

2. customer entry ratio:

Shoemaker shops attract shoppers to turn into shoes stores in the presence of a large number of shoppers, who are attracted by the crowd of shoppers passing through the shoe store. The more attractive the shoes store is, the higher the ratio of customers to shops.

The main attraction is to shape the unique charm and character of shoe stores.

It includes the appearance of shoe store, the beautification of shoe shop window, the display of shop head, promotion, and the diversification of commodity service function.

Ways of improvement:

(1) the appearance of shoe store: the appearance of shoe store represents the style and culture of shoe store itself, and also indicates the taste of customers who enter and enter the shoe store. Therefore, the appearance of shoe store is the first element to increase the ratio of customers entering the shop.

(2) shoe shop window beautification: the appearance of the shoe store can attract pedestrians on the street outside 20 meters away, while customers within 5.O meters must be attracted by the beauties of the shoe shop windows, and whether they have aesthetic and creative ideas. Are there any popular proposals?

(3) sales promotion: sales promotion activities with different interests can immediately arouse the hearts of pedestrians and arouse their buying needs.

For example, Taiwan shoe store at the head of the shop special zero price shoes, often can attract pedestrians to stop to pay attention to, or some sports shoes shop will shop at the special price of the float, will produce effect.

3. customer paction ratio:

After the customers are attracted to enter the shoe store, how to arouse the customer's motivation and implement the purchase action will determine the paction ratio.

There are ten people coming in, and how many of these ten people will pay for shoes? This is the ratio of customer pactions.

As long as the above elements are properly analyzed and adjusted, they will surely help you increase your shoe store sales.