Two Tier Franchisees Should Be Vigilant Against 6 "Bandit" Brand Traps.

As a two tier franchisee, you should keep your eyes open. Don't be cheated by some "bandits" brand salesmen for your hard earned first pot of gold.

As you can recall, there are hundreds of refrigerator markets in 90s.

Similarly, 80% of Chinese clothing enterprises have been busy from morning to night, but they have broken their brand, of course, 20% of the business owners have made their brands a champion, the second army and the season...

Act as

Phenomenon 1

42 allocate a thousand pounds to make enterprises owe debts.

The vitality of an enterprise is

Phenomenon 2

Enterprises in the Red Sea struggle with bayonets.

The channel construction of clothing brand has changed from investment to brand value investment analysis.

A lot of enterprises through the human sea tactical investment, brand investment work has become a fighting style of "bayonet", the results have found a large number of customers to the investment promotion site, but can not convince agents why to do their own brand.

Investment representative can only influence the agents through enthusiasm, showing the strength of enterprises, visiting industrial parks, eating, drinking and living well.

How can this brand without market trend be based on future market even if they join?

Phenomenon 3

Clothing "mediocre chaos" chaos entrepreneurs entrepreneurial fire.

There is a brand in Fujian, the business director of this business marketing director really makes me "sit up and take notice".

His salesman came back in a few months and was scheduled to return before the two order meeting.

Once the order is returned, the salesman will resign immediately.

Why is this so? The salesman has been away for a long time, and he has nothing to do with the centripetal force of the enterprise and the organization of the team. He has already found another job in the province and works in other companies.

The enterprise gave him a salary. The business manager did a job, but he got two wages.

In fact, the best time for a salesperson to go out for investment is about 20 days, and every business must be fully trained before each business trip, such as making investment plan and signing the index responsibility.

Otherwise, summer is hot and winter is cold. How can it be easier for salesmen to make achievements?

Of course, marketing management is the best way to be a marketing director.

It makes people think of the lyric of a song: "lend me, lend me a pair of eyes."

The most important thing for entrepreneurs is to choose people, and more importantly, to choose the right people.

Phenomenon 4

"Cut costs" into "cut down success"

In Wenzhou, a business owner makes a brand. When he comes in the morning, he is wondering if anyone today is redundant.

I asked him why he wanted to do this. He said, yesterday he went to Shanghai to listen to the lesson of "cutting costs". In the class, he said that entrepreneurs do two things in the morning: no profit today, they have to cut costs.

After hearing this, I thought that the entrepreneur must have failed to understand the real intention of "cutting costs". He was not cutting costs but cutting down success.

Of course, it is what entrepreneurs have to do to increase revenue and reduce expenditure.

Phenomenon 5

If there is a heavy gold, there will be a brave man and a thousand dollars to disperse.

A few days ago, three business managers in succession told me that their investment bonuses had been greatly raised recently, and a provincial bonus was 30 thousand.

When I heard a fright, I laughed and said, "forget it, I will go to business."

In fact, the success of a clothing brand requires brand, marketing and product three carriage to move in at the same time, so there is no time lag in brand integration.

Over the past few years, with the expansion of the Internet era and the training of professional training teachers, most agents also understand brand operation, and know what brands have trends. What kind of brands do not have a future? Therefore, investment is becoming more and more difficult.

Let's ask some entrepreneurs, if you use the investment mode under the "heavy gold, there will be a brave man". Even if these agents join in, the trend of your products is still there. How big is the development space of the brand? Can you invest in the business capitals you can spend? Can you really get rid of it?

Phenomenon 6

80%, "straight" entrepreneurs are unable to stand up.

The "sub company" of Fujian mode has triggered the reflection of most of the owners of the enterprises. If the enterprises want to expand, do they really need to develop branches vigorously?

There is a brand of 200 stores, there are 140 direct battalions, and now they are badly pressed for inventory. Brand owners are thinking about selling shares every day.

The success of the "Fujian branch" has yet to be verified. But one thing is for sure. It is impossible to improve the development of the two level shop without the general agent. It is impossible to develop its brand directly through direct development. Some brands have not yet established and improved the two grade stores, and they have directly cut the general agent.

As a matter of fact, a branch company and a general agent are not the essence of a brand's success. Some successful brand entrepreneurs have suggested that the agency system will remain unchanged for 50 years, which is worth learning.