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Exhibiting Knowledge: Careful Selection Of Exhibitions

2010/10/16 17:02:00 49

Cautious choice

exhibition

Generally speaking, when choosing an exhibition, enterprises should consider the following factors in combination with the purpose of exhibition.

Exhibition

Nature.

Each exhibition has different natures.

In developed countries, the exhibition boundaries of different properties are distinct.

However, in developing countries, due to the constraints of the economic environment and the level of exhibition industry, it is often difficult to have an accurate division.

Exhibitors should choose carefully according to their own needs.

2, popularity.

With the development of modern exhibition industry, every industry's exhibition has formed its own "leader", which is a must for buyers.

Generally speaking, the higher the visibility of an exhibition, the more attractive it is.

Exhibitor

And the more buyers, the greater the likelihood of a deal.

If a new exhibition is to be attended, it depends on who the sponsor is and how appealing it is in the industry.

Famous exhibitions tend to charge higher fees, so as to save money, they can share the booths with people. Even so, the effect will be better than those attending the unknown exhibitions.

3, exhibition content.

One of the major characteristics of modern exhibition industry is that it is becoming more specialized. The exhibition with the same theme can be subdivided into many minor professional exhibitions.

The exhibition of the same industry may vary greatly in content.

The exhibitors must first understand clearly so as not to "go astray".

4, time.

Any product has its own life cycle.

That is, five stages of regeneration, development, maturation, saturation and decline.

There is a certain regularity between exhibition efficiency and product cycle.

For ordinary products, the exhibition will be twice as effective at the freshmen and the development stage; in the mature and saturated stage, the effect of exhibition may be half done; at the stage of recession, the exhibition will often be wasted.

5. location.

The ultimate goal of the exhibition is to promote products to the region. Therefore, it is necessary to study whether the host and the surrounding areas of the exhibition have their own target market and whether they have potential purchasing power.

A market survey can be conducted if necessary.