The Domestic Shoe Market Is Gradually Warming Up &Nbsp; &Nbsp; Many Shoe Companies Are Changing Again.
With the gradual decline of the financial crisis, the domestic shoe market is gradually warming up.
Shoe enterprises
In another attempt to change the situation and try to usher in a new situation of spring blossoms after this cold winter, they adjust their pace in time to exploit the market with great potential for development.
We are glad to see that our export of shoes and garments is timely adjusted to deal with export barriers.
Now, some foreign trade travellers have begun to sum up their past experience and plan new changes. They are closely related to regional development trends under the change and take advantage of developing new markets.
Wrestling
Two or three line
market
The two or three line market has been heating up in recent years. With the growth of residents' income, people's living consumption concept has undergone new changes, and the consumption level has been rising. The residents are wearing warm and traditional style to the trend type and city type, from the passive consumption of the lack of clothes and clothing to the active consumption of clothing, comfort, style, brand and overall matching.
According to the survey, Anta has completed the two or three line city shop plan 2/3.
At the beginning of the year, XTEP announced that it had added 800-1000 new businesses on the basis of the original 6000 stores.
store
It is mainly concentrated in the two or three tier cities in the mainland.
These brand sports shoes enterprises began to choose the strategic layout of "rural encircling the city", taking the two or three line city as their main consumer market.
There is no doubt that the vast market is undoubtedly the "next piece" strategic height of these shoe giants. Although the two or three tier cities are slightly lower than those of the first tier cities in China, their huge population and consumer demand have made the shoe giants salivate.
Coupled with China's economic take-off in recent years to promote the process of urbanization, many two or three line cities are developing rapidly and purchasing power is rising.
There are also many people in the industry believe that the two or three tier city market will reach saturation in 5 years.
At that time, a big reshuffle will be triggered, and shoe makers believe that the most powerful and most rational companies will win.
Developing emerging markets to take a bigger share
In recent years, we have seen that shoe companies originally set foot in less international market, and gradually have footprints of domestic shoe enterprises. They are making every effort to move towards some emerging markets.
It is understood that AOKANG should export 3000 pairs of shoes to Egypt for the first time, and the shoes produced by Kangnai will "pioneer" the market of the South American countries Suriname and the East Asian countries.
Obviously, the emerging market in the developing state has great advantages in the market demand, land and labor resources, which provides a good opportunity for domestic shoe enterprises to develop.
It will play a positive role in creating and improving brands, gaining considerable profits and coping with the international trade situation.
For instance, there are a number of Quanzhou sports brands in Southeast Asian countries, including the establishment of exclusive stores, branches, investment in building factories, production bases, and some on the spot.
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The general signs indicate that in recent years, domestic shoe enterprises have also matured and begun to show the trend of changing from quantity growth to profit growth.
Chinese shoe enterprises are actively looking for areas with potential market. As a springboard for developing the market, they have already stepped out of the stage of blindly grabbing the bill in the past, and moved towards the rational competition stage of comprehensive development and highlighting their own advantages, accelerating the way of expansion.
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