Ren Jingjuan: From Laid-Off Workers To Entrepreneurial Stars

In the past two days, there is a new business "jujuan weaving shop" at the gate of the Grand Canal community gate in Beitang District, Wuxi. The shop area is not famous but loud, and the "students" in neighbourhood neighborhoods and other places are attracted.

No one ever thought that the shop owner was once.

Entrepreneurial stars were once laid off women workers.

6 years ago, Ren Jing Yuan was still working on the tour. At home, there was a grandmother who was more than 80 years old. She had a daughter who was studying at school. Her husband ran away from home all year round. At the same time, Ren Jingjuan had a little trouble in her health. Unfortunately, she was laid off.

After returning home, Ren became a good wife and good mother, responsible for the family's daily life.

However, for a long time, the insecurity of her heart made her eager to move.

Her mother's good knitting skills were passed down by her, and she wanted to make some allowance for her family with her skills.

She found the community to seek help, and told the community leaders that she liked to knit, and then led her to the "Beitang District ah Qing Sao service center", weaving products with many laid-off female friends.

Because of their young age, the speed of accepting new things is faster than that of ordinary middle-aged and old people.

Learn to knit clothes for free.

After the opening of the shop, the shop is always crowded with "students" who are asking for help on the spot. There are more than 10 people every day, and there are five people in less time.

They compare their favorite sweater styles and try them on the spot.

One by one, one by one, Ren Jing Chu instruct them to knit their sweaters by hand, until they learn to be satisfied with "graduation".

Wang Xiufeng is studying knitted sweater in the shop. She told reporters that Ren was not only skilled in weaving, but also very warm and patient, and she could not receive tuition for a penny. She has learned several knitting methods such as Yuanbao and thread needles.

In Ren Jingjuan, what attracts you is not only her unreserved knitting skills, but also the reporter's curiosity about her marketing strategy.

She told reporters that as long as she knitted her own knitting shop, she could learn knitting skills for free.

Ren Jingjuan admitted to reporters that she did not approve of the purchase of finished products by the residents. She hoped that more and more residents and parents would learn to knit technology with her.

The small knitting society provides hundreds of posts.

In this more than 10 square meter shop, reporters saw endless knitting samples, all of which were carefully woven by diligent hands. At this time, she was leading a group of women comrades to knit sweaters.

The patterns on children's wear are various, including "pleasant goat", "Haibao" and "Mickey Mouse".

All these were led by Ren Jing Yuan, and more than 100 women working with her like weaving {page_break}

Ren Jingjuan has successively woven over 100 kinds of new sweaters, which are colourful, unique and suitable for people of different ages.

No matter shopping or watching TV, she will pay attention to seeing beautiful patterns, and even take photos to study them carefully.

Business Review:

Guests: Director of Wuxi Institute of financial research, Wu Yuanyi, an expert on investment and investment in Wuxi.

Ren Jingjuan belongs to the typical "40, 50" crowd entrepreneurship.

There are a number of reasons for the success of her entrepreneurial project.

For women, knitting technology is easy to operate, easy to master, and free from excessive capital costs. It's easy to get started. Women's friends are very welcome.

Modern people's life is impetuous. It seems that everything wants to go all the way. Actually, otherwise, everything should be done step by step.

Knitted sweater is a good exercise, not only to learn crafts, but also to learn the truth of life.

Rather than knitting sweaters, it's better to weave the mood.

For "40, 50" crowd, business need to be extra cautious.

Because no longer young, if a careless, then lose the whole game, and the chance to turn around is very little.

First, correct attitude and avoid blindness.

Second, broaden our horizons and enhance our capabilities.

Third, join in carefully and run frequently.

Franchise chain is also a good way to start a business, but it should be inspected before joining.

Fourth, avoid risks and survive first.

Those industries that are mature, stable, more traditional and will not be eliminated in the short and medium term should be chosen.

Fifth, learn more about government policies.