Luxury Brand LV Eyes On Hohhot

In August 27th, when the deputy mayor of Hohhot and Louis Weedon, chairman of the Chinese President of the LV company, were held together, the news that "LV will be settled in Qingcheng" has been confirmed.

The settlement of LV has milestone significance for Inner Mongolia and even Hohhot department store or fashion industry.

LV settled in Qingcheng, to a certain extent, is an affirmation of the economic strength of the capital. It will definitely further promote the development of Hohhot's commerce and trade. It will also play a good role in promoting the urban grade of Qingcheng and building a regional international city goal.

Optimistic about Inner Mongolia Market

Ande, President of China Louis Weedon, who came to Hohhot to take part in the opening of the new store, spoke in an exclusive interview with our reporter.

He said: "every entry into a city of Louis Weedon is considered comprehensively, such as the local economic level, the affordability of consumers, the traffic situation of the shop site and so on.

The details of the city's shopping places, the number of high-end restaurants, five star hotels are all under investigation.

In recent years, Hohhot's urban image, hardware facilities and economic level have been greatly improved.

It not only has a strong commercial atmosphere, but also has vitality and passion, all of which are in line with Louis Weedon's demand for opening stores.

It can be said that which retail market sees LV entering, representing the market has reached its maturity, and its entry has become a reference point for all major second-line and three line brands.

In fact, every time Louis Weedon enters a new city in China, it brings a certain impact on the retail industry of the city.

Its role is not only to fulfill a dream for many customers, but also to fulfill a dream for a city and a retail market.

Shi Ande, who looks very fat, looks very nice about 40 years old.

After shaking hands with reporters and greeting "hello" in Chinese, Shi Ande did not immediately sit down for an interview. Instead, he guided reporters to a store like a shopping guide, introducing the layout of the store and the difference between the commodity and the past.

Meanwhile, he stopped to pick up representative products and posed for reporters.

At this time, Shi Ande has changed from shopping guide to super spokesperson for Louis Weedon products.

At present, Louis Weedon operates 33 stores in 26 cities in China, distributing in Beijing, Chengdu, Dalian, Guangzhou, Shanghai, Shenzhen, Xiamen, Taiyuan, Harbin and Hohhot.

Each store has Louis Weedon's common identification mark, but each shop has its own unique characteristics.

What are the expectations for Hohhot's luxury market?

Shi Ande throws a definite time directly.

"In the past 15 years, luxury goods in China have been developing very fast.

For Hohhot, in the next six months, we will give consumers an accurate answer.

I understand that there are many people in Qingcheng who love luxury goods. I feel they are full of enthusiasm. I believe they will become loyal customers of Louis Weedon.

It is understood that the total area of LV Hohhot stores is 450 square meters, and the sales area is 360 square meters.

Sells more than 7000 kinds of Louis Weedon boutique, including travel bags, fashion handbags, men's shoes, watches and accessories.

In China, many people set up Louis Weedon as a standard for whether a city really has the temperament of fashion. Can Hohhot enter into the city to promote the internationalization of the city's retail industry?

"Every time Louis Weedon enters a new city in China, it will bring some influence to the retail business of the city.

Louis Weedon's role is to fulfill a dream for many customers.

It is hoped that consumers will not only buy a product, but also have a perfect shopping experience. Even for those who come to visit shops, they will leave a perfect shopping memory in their lives.

China's development is very fast, and the urban environment is changing rapidly. It can be said that all cities in China are now in a pitional period, and the mark of pformation is not determined by the entry of a brand.

Louis Weedon hopes that through the entry of his brand, the retail atmosphere of the city will be changed, and other brands will be affected.

Of course, it can also promote the level of internationalization of the city's retail industry.

Shi Ande confidently said.

Luxury goods enter two or three line cities

When it comes to luxury, many people associate it with Louis Weedon (Louis Vuitton).

Louis Weedon, a maker of luxury goods from the French court, has gone through 155 years of modern luxury.

Ande has already had more than 20 years of experience in the luxury goods industry. When he talked about his understanding of luxury, he said: "luxury is a life attitude, and it is difficult to express it with a specific concept.

The product is only a part of the luxury goods, and more is the experience and experience of the consumer.

For us, every customer is an interpretation of luxury. The intimate service, the atmosphere of shopping and the experience of details are all part of luxury.

Fashion is timeliness. Luxury is characterized by its long history and profound connotation. It is a product of high quality. It also accepts the test of details, has an advanced shopping environment and has a good after-sales service.

Luxury goods are mostly made by hand, and the manpower and material resources they consume are very impressive.

At the same time, it is only sold in its exclusive stores, which is also the reason for its luxury.

We pursue fashion, and do not forget the pursuit of luxury. What we need to do is harmony and harmony between fashion and luxury.

During the interview, reporters learned that in fact, luxury brands began to enter the Chinese market as early as the end of the last century.

Before luxury goods entered the mainstream society in China, luxury brands only appeared sporadically in the trading companies on the coast of Hongkong and the mainland.

In the early 90s of last century, five star hotels with foreign investment began to sell famous brand goods.

Many luxury brands began to enter the Chinese market after China joined the WTO and began to honor their commitments and no longer restrict foreign brands to open their own stores. At present, the establishment of specialized stores in China has become the most popular way for the world's top brands to enter the domestic market.

Not only that, but as Chinese consumers start a luxury consumption boom, luxury brand ambitions are also growing.

It is easy to find that more than half of the stores have opened in the past 3 years.

Data also show that after 2007, the fastest growth of luxury goods in China is not the first tier cities such as Beijing or Shanghai, but Wenzhou, Chongqing, Hangzhou and other three tier cities.

A senior business community in Hohhot believes that because of the gradual impact of the first tier cities on the two or three tier cities, such a trend will become the new main force of luxury consumption in the future, and the western region is also an indispensable part.

Luxury is a part of the market economy, or an active part. As for the product itself, because of the input of more resources and attention, there is a more forward-looking understanding, which is enlightening for other ordinary commodities.

One reason why people buy luxury goods is that in this same industrial age, luxury reflects the importance of the parties.

Inner Mongolia market charm

Looking at the global luxury market, the foreign luxury market has been on the rocks in the wake of the financial crisis since the second half of 2008.

However, only in the Chinese market, the demand for luxury goods has been showing strong momentum, and more luxury brands are aiming at the potential of the Chinese market.

In Inner Mongolia, the rapid accumulation of wealth in Inner Mongolia is well known. Wealth has become a symbol of Inner Mongolia. The market prospect of luxury goods has been favored by many experts.

Last September, the first luxury goods Appreciation Club in Inner Mongolia was held in Victoria International Plaza, Inner Mongolia.

The exhibits include 10 million 800 thousand Chinese limited edition "illusions" Rolls-Royce, a Bentley worth 3 million 780 thousand yuan, a 2 million 439 thousand dollar German gassasti nine dragon wall table set, a $1 million 496 thousand and 500 German grasti Julius Assmann 4, a NOKIA luxury brand Vertu mobile phone worth 230 thousand yuan, and a $3 million 500 thousand Hongkong Lufu jewelry diamond drill pendant, which covers nearly 30 million yuan of luxury items including cars, watches, mobile phones, jewelry, and tobacco wine.

During the interview, the reporter learned that in recent years, when luxury goods had suffered a general decline in Western Europe and Japan, China was on top of the wind and became the world's third largest consumer of luxury goods.

Annual sales of luxury goods exceed US $2 billion and are growing at a rate of 20% per year.

As predicted by the French Confederation of quality enterprises, "the Committee of the conb", China will become the world's largest consumer of luxury goods before and after 2011.

In Inner Mongolia, the most representative city of Ordos, as people describe it, the wealth is booming, and billionaires are springing up in every corner of the city.

Shopping for "flying", buying cars like buying vegetables, luxurious lifestyles were labeled as "Ordos", and wandered to the public as a stunning piece.

Ordos women flew around for designer clothes, and men frequently appeared in high-end brand car shows in Beijing or Tianjin for the purchase of a luxury car.

Wealth is looking for a market that matches it, and the prospect of Inner Mongolia's luxury market is evident.