Nanshan Group: To Create The Most Perfect Industrial Chain In The World

In this event, the three brands are novelty.

It is understood that Nanshan Group grew up with reform and opening up. After more than 20 years of arduous pioneering and development, the Nanshan Group has formed six core industries, such as textile, clothing, aluminum, finance, real estate, tourism and education, and has Nanshan aluminum and Lun don securities exchange market Nanshan textile listed company.

As the starting industry of the group company, textile has been playing a great role in the development of the company.

In 1996, Nanshan strategic investment and construction of worsted and woolen production line, after more than 10 years of development and expansion, has undergone four large-scale technological renovation and expansion. Now it has become China's largest and most powerful leader in research and development.

In order to realize the sustainable development of enterprises, Nanshan textile garments also set up branches in Italy and Milan, New York and Losangeles in 2007 and 2008, aiming to enhance the level of product development and market development.

At present, there are more than 20 technical support teams including Italy designers and engineers. They are responsible for the design, development and management guidance of Nanshan textile garments.

In order to achieve the strategic goal of branding development, Nanshan textile apparel bought the famous fabric brand "FILARTE" of Italy in 2008 and fully integrated the international brand management mode.

Next, Nanshan textile clothing is also ready to "go out and learn" through cooperation or annexation of Italy factories, constantly absorbing advanced production technology and management experience of foreign enterprises, steadily improving our own product quality and management level, striving to build "FILARTE" into an international first-class brand that will compete with Italy fabric brand in the shortest time, and make "NATSUN" the best fabric brand in China.

Because Nanshan Group always adhered to the chain operation of the industry, in the continuous development and upgrading of the core competitiveness of the textile industry, in 2006, in order to optimize the industrial structure, Nanshan textile clothing once dismantled the company's initial towel towel blankets and other low value-added product lines.

And through strategic cooperation with companies such as Britain and Japan, 8 production lines with different styles and styles were built, and 2 million sets of high-end clothing were produced annually.

With the continuous improvement of hardware facilities and other basic conditions, the company began to enter the field of apparel retail brand.

In August 8, 2008, the brand operation center of Beijing was formally established, and the operation of brand marketing began in a comprehensive way.

Nanshan dress has been put into operation since the first line in September 2006. In the past four years, the products of Nanshan dress have been pformed, and the foreign trade starts to take the lead and gradually turn to the structure of the domestic sales group buying and the brand dominated structure.

Song Riyou, general manager of Shandong Nanshan Textile Garments Co., Ltd., said that China is a big producer of clothing in the world and a big consumer country. But in terms of brand operation, China is far from Japan, Europe and the United States.

It is worth noting that domestic men's wear brands start earlier than women's clothing. But from the trend of market development in recent years, women's wear has gone ahead of men's wear, such as white-collar workers and exceptions. They should surpass Men's clothing in shaping brand culture, planning the terminal image and controlling the style of merchandise.

This is actually a spur for China's men's wear brand, but also a look forward to, but also an opportunity - a new round of challenges for China's men's wear brand market is about to begin.

They will take the opening of the three major fashion Plaza stores as an opportunity to fully launch and promote the market development of the three self brand brands of Nanshan Group and bring a new way of life to consumers.

In particular, the MENSPLANET brand, Nanshan Group and Japan's left bank company to cooperate with Japan's management services will be mainly through recruitment to join the shop to cooperate, to win each other.