2010 "Negative Cost" Economy &Nbsp; Fujian Clothing Enterprises Should Be Careful To Deal With (1)

In the face of the inevitable "low carbon" exam, clothing companies have taken action.

Last year

Let consumers pay for low carbon

For the textile and garment industry, 99.6% of small and medium enterprises, 95% of the

Hong Jinshan, the head of the costume on the left bank of Fujian Shishi, put forward a new method.

"We plan to launch a batch of garments in the autumn of 2010, all of which adopt low carbon and environmental protection fabrics."

Hong Jinshan told

"Paper jacket" looks like a typical marketing concept.

In fact, the so-called "paper" means the outer coating of jacket fabric contains pulp components, which can accelerate the degradation of fabrics, shorten the degradation time, and reduce the pollution caused by chemical fiber components and materials.

It is understood that the left bank launched paper jacket products, the price is higher than ordinary products, many are still welcome by customers, and less than a month after being sold out.

Hong Jinshan told reporters that "every brand has its core culture. Instead of finding some irrelevant gimmicks, it is better to regard social responsibility as a brand's spiritual appeal and introduce it to the theme of every season's clothing design."

Hong Jinshan's bold proposal is to calculate the carbon emissions of every garment and let consumers pay for it.

Hong Jinshan, the costumes chief designer of the left bank, explained that taking a cotton T-shirt as an example, from the cotton planting process to the production of clothing and then to the sales terminal, and after being washed, dried and ironed by consumers (after 25 counts), the whole process will discharge 7 kilograms of carbon dioxide. That is to say, after the whole life, the more than 200 grams of cotton T-shirt will emit carbon dioxide close to its own weight of about 30 times.

And chemical fiber fabrics, carbon emissions will be higher, such as a 100% polyester pants, assuming that its life span of two years, including production and consumption links, the entire carbon emissions of about 47 kg, equivalent to 117 times its own weight.

According to the calculation of buying only two T-shirts, two shirts and two coats per season, once you choose clothing with color and pattern, plus leather, wool and other clothing, the amount of carbon added in your wardrobe every year is far more than 1000 kilograms.

On average, the cost of low carbon clothing increased by an average of 15%, while the internal cost of digestion also required the other half to pay for it.

Enterprise technical pformation to deal with problems

Are consumers willing to pay more than 7.5%?

In the clothing market that still plays a major role in price competition, these leading apparel companies appear confident.

"We have tried to promote a wash free jeans, which is very popular in the market.

If we explain in detail to consumers the amount of carbon produced by each garment, they will be willing to pay for public awareness and competent consumers.

Hong Jinshan introduced that two years ago, CCTV economic channel host Rui Chenggang paid for the carbon emissions.

According to the insiders, more and more scientific research and investment are needed for the textile industry with fierce competition and weak profit to survive and develop for a long time.

Smart clothing leading enterprises such as XTEP, PEAK, Lining and so on want to catch the latest popular "low carbon" express.

"The company is developing and reducing the amount of carbon dioxide in the atmosphere, and in the production process, there is no need to adopt new processes and new fabrics that are chemically treated."

Xiamen sports clothing enterprise PEAK Propaganda Department Hou Lidong briefed our reporter.