A Feast For Sporting Goods Providers Of The World Cup

This year's June is destined to belong to the fans. The world cup in South Africa is about to start. This is a festival for fans. It has also become a business opportunity for Changchun shopping malls in the traditional June off-season. The world cup merchandise, posters, games, gifts and so on have long been on shelves. For Changchun's shopping malls, the whistle blowing of the world cup means rolling wealth.

Shopping malls: sports department promotes African characteristics

In June, shopping malls usually enter the off-season, but this year there are some differences.

The reporter learned from the main shopping centers in Changchun that the upcoming World Cup has become the main target of all businesses' nuggets.

In the Adidas brand counters of Eurasian merchants, the World Cup series T-shirts, sneakers, football and other merchandise are placed in a prominent position, all of which are specially designed for the upcoming World Cup.

Brands such as Nike, Puma, Lining, UMBRO and so on are also related to the world cup.

According to special salesmen, Brazil, Spain and other top teams are the best sellers.

Meanwhile, the world cup in South Africa is the first World Cup tournament held on the African continent. The new sports equipment series also highlights African characteristics. Among them, the yellow, South African flag color, clothing, sports shoes and backpacks are the main colors of the African continent, attracting many fans' attention.

"With the coming of the world cup, sales of related products in the world cup are heating up rapidly."

Europe and Asia business planning department responsible person said, "especially sports brand is still very optimistic about the world cup, which consumers have very loyal football fans, will drive the sales of sports products series."

Supermarket: increase leisure food stock.

In Carrefour, WAL-MART, Huarun and other supermarkets, beer, peanuts, potato chips and other night stay watching the necessary leisure food has also become the main commodity on the shelves.

"In order to preheat the world cup, its three supermarkets also highlight the theme of the world cup in commodity display."

Carrefour supermarket official told reporters that beer sales in the summer are expected to double this year.

"Every time we hold the world cup and other large sports competitions, beer is the first choice, so we have increased the volume of beer this year, and other leisure foods such as peanuts and melon seeds are also expected to have a substantial increase in sales."