Booth Marketing: Don't Restrict Yourself To The Booth.

In planning sales activities, companies usually spend a lot of company resources and spend months. However, the exhibition planners usually focus on the appearance of the exhibition, ignoring the overall strategy of the exhibition and the actual situation of the exhibition site. As a result, marketing opportunities will be lost, and the company will become a very ordinary member of the exhibition hall, making no difference from the exhibitors who made the same mistake.

Therefore, we propose that we should not restrict ourselves to the booth.

Exhibitions are regular, and we must follow them. Besides, we should also take advantage of some other opportunities to highlight the difference between the company and its competitors. We should consider the question from the perspective of the audience: How did the audience get to the exhibition site? How did they spend their time in the exhibition?

The visitors' visit to the exhibition is boring. We have all experienced: flying to the exhibition city, getting off the plane to pick up the luggage, then taking the airport bus or taxi, passing the highway and the city streets to the hotel, and finally rushing in. In the process, we have the opportunity to strengthen our propaganda in strategy.

Advertise in the magazine provided by the cabin.

Print ads in the airport lobby.

Post advertisements at the airport retail outlets.

Outdoor advertisements are displayed on both sides of the expressway and street to the exhibition center.

Use taxi to advertise.

Use the lobby of the hotel to insert banner ads.

In the guesthouse, there is a door advertisement hanging on the door of all spectators.

Pay the hotel or hotel doormen, put them on advertising promotional clothes and highlight your sales theme.

Closed-circuit television advertising in Conference Center Hotel.

Broadcast advertisements on the local news station's morning news column.

The daily bulletin issued by the exhibition will be delivered to the rooms of main hotels or advertisements.

All of the advertising outlets have had the opportunity to see or touch before they arrive at the exhibition hall. However, once we arrive at the exhibition site, the audience will watch hundreds of booths and experience countless sensory stimulation. Your booth and activities will no doubt be just a spray of the sea. However, the advertising opportunities listed above may only belong to your company, your unique sales theme (USP), and the value-added information you want to express.

Exhibitors do not attach much importance to the passage from the airport to the hotel. In fact, the road itself attracts all the attention of the audience. The audience may not pay much attention to local advertisements on the way to the exhibition hall. However, the audience's attention is all placed on the exhibition. They are likely to pay attention to exhibitors' advertisements and clear sales tips.

If you are a pre marketing promotion based on market strategy and product value-added information, you have already done the basic work and ready to release the advertisement. Some advertisements, such as outdoor billboards, airport lobby print ads and promotional clothes, can only print about 7 memorable words. Other advertisements, such as the door advertisements of Conference Center hotels, are a chance to remind the audience to let them know what products and services you will be exhibiting.

Attractive outdoor billboards will stimulate the interest of customers in the taxi, and further enhance their curiosity. Promotional clothes can continue to grab people's attention and show booth numbers. This number must be very prominent. If your advertising content is attractive

What is the most important question asked by the audience at the exhibition? "Are there any new or exciting things on display?" if you answer, "you can see all of our products, right here?" what would the audience think? So, we should think more about the idea and let them feel that the guest is coming, and you can see your advertisement on the way.

Is the wording of all advertisements obsolete? Is this a heavy workload? Everything must be considered in two ways. I spent three days in my booth, smiling at the passing audience, and answering some insignificant questions. The workload was less, but the traffic of the audience was less.

Exhibitors usually restrict some activities of exhibitors. Most exhibitions do not allow you to go to the aisle to send information. However, there is no rule that you can not create a role, wear a set of clothing with exhibition themes, and stand there to support your exhibition. It costs little to hire a general actor. Actors have time to rest. They are not required to carry information when they are out of the booth. Therefore, you should make use of this convenience to distribute your products and service materials.

Marketing is to make yourself different. In the exhibition hall, hundreds of exhibitors are another group of people. Consider the distance between the exhibition hall itself and the exhibition hall. Go out and let other exhibitors limit themselves to the booth.