A Comprehensive Analysis Of The Way Of Online Store Operation

With the help of some business methods and techniques, we can attract customers' attention. We should visit and learn more about the advantages of other shops, especially those successful shops. We should adopt some ways to raise customers' attention, such as one dollar auction or some commodities not seeking profits but attracting customers to patronize them.

These methods and techniques need to be explored gradually according to different products in practice. Some promotional methods in supermarkets are worth learning. Customers' expectations are always buying the best things while spending the least amount of money. In spite of this, business activities still take the initiative. The ingenious promotion mode can also make customers feel satisfied when they get enough profits. It is recommended that agents consider their shops as entity shops and refer to their operation mode.

At present, there are two main characteristics of the mainstream netizens. One is the younger generation, the main purpose of the game is Internet Games; the second is the office workers, representing the other basic characteristics of the mainstream Internet users -- white collar workers or quasi white collar workers.

If you can find fashionable and unique products, such as homemade accessories, toys DIY, clothing custom made goods or services, will be the best choice for online shops.

Besides, the attributes of goods also have a constraint on sales.

Generally speaking, the value of goods is high and the income is high, but the investment is relatively large.

For entrepreneurs who have neither sales experience nor lack of primitive capital, it is indeed a small burden.

Online trading has a wide geographical scope. Some larger, heavier and lower priced goods are not suitable for online sales, because the logistics cost of goods is too high at the time of mail delivery. If the cost is shared on the buyers, it will reduce the buyers' desire to buy.

According to statistics, at present, crystal, silver necklace, color screen mobile phone, bedding, jeans and so on become the most popular keywords.

These keywords show people's shopping fashions from one aspect and provide shop orientation for people who want to do business online.

To put it simply, online shop has the following advantages:

(1) from the perspective of start-up funds, the traditional open shop, the facade rent plus decoration fees, and the first batch of purchase funds, also need tens of thousands of start-up funds to speak less.

The start-up cost of online shop is much less. According to our plan, you can open a business as long as you have a computer that can surf the Internet and your diligence (to manage your own website). Online stores are much lower than the same scale ground stores. On the net, you do not have to increase the rent for increasing the business area, nor do you have to add extra expenses to extend the business hours.

(2) from the point of view of liquidity, the purchase cost of traditional shops is less than a few thousand yuan, and tens of thousands of yuan, while online shops do not need to press funds, so you can purchase goods with orders.

(3) online shops are moving smoothly and without any burden.

When you don't want to continue to run a traditional store, you have to dispose of the old backlog first, and the online store has no such burden because it does not need stock. You can change the variety at any time or change into another business.

With less start-up capital and lower operating costs, it is especially suitable for small shops and individuals to start businesses online.

Now that we have a concept of online entrepreneurship, let's look at how to open a shop online. What specific matters need to be paid attention to in detail?

What needs to be emphasized is that these experiences are just a comprehensive summary of the success of every successful person, reflecting the basic law of online entrepreneurship. It is not a golden rule and can not be applied mechanically. The most important thing is to use it flexibly according to your actual situation.

Experience: determine the proper scope of business.

If it is a shop owner, if there are already mature products, plus considerable market demand, this is not a problem.

Shandong garlic, Shaanxi peasant painting and Beijing suburb scenery, as mentioned earlier, all have unique resources to be used, and only how to do marketing.

If the existing product or market is a problem, if you want to make adjustments by using the Internet, or if you are an individual and aspiring to use the Internet to provide business convenience and become a new entrepreneur in the Internet age, you have to go through this.

The determination of the scope of business should mainly consider giving full play to its own resource advantages and expertise, and avoiding blind imitation.

If you have a "rush to the mass" problem, you must be careful! If you want to do something that no one has done yet, you can take the lead.

The core of entrepreneurship and entrepreneurship is in the word "creation", in the spirit of innovation and entrepreneurship embodied in the word "Chuang".

Experience two: have the psychological quality of taking risks and minimize risks as far as possible.

Innovation is always accompanied by failure, but in constant innovation and exploration, you will get closer to success (especially for your "customized" success!

One door will not work and another door will open for you.

What is "heaven without a human road"?

For an online entrepreneur, it is commonplace to try and fail in two or three businesses.

Again, the goal of your business is to succeed, not to fail, so every time you try, you have to try your best to minimize the risk.

So you need to spend enough time researching, demonstrating, and making a safe business plan.

Experience three: focus on marketing.

For this reason, you need to seriously consider the following questions:

(1) why do we start a business? We know the intention of starting an undertaking and the intention of online marketing.

(2) what kind of industry do we create? Determine the products (or services) you want to run.

(3) what are our characteristics? Find a unique "selling point" that we are different from others.

(4) what benefits can our products (or services) give to buyers? For example, your product is a car door lock.

When it is locked, the door will not open. People in the car need not worry about falling out.

This is the benefit that your product brings to your customers.

(5) how to establish a good reputation? You should pay enough attention to customer relationship, establish customer contact cards, and publicize the affirmative opinions of customers.

(6) what does the customer want to do next? Each marketing means should have a clear goal so that customers or potential customers will know what to do next.

For example, when someone comes to your website, you have to clearly guide others, what actions do you want them to take next, buy your product, ask for more details, or subscribe to news mail?

Experience four: send e-mail messages regularly to your customers (and potential customers) via e-mail.

The purpose is to let them "think of you regularly".

You know, in the information age, they can get more and more information, and their attention resources are limited, so you should try to provide free information useful to their life or career, so as to win their attention resources and achieve the ultimate goal of purchase.

Experience five: if your business is national or international, establishing a web site is especially necessary.

Your website is actually a store that you are not closed to. You can promote your products or services to your potential customers 24 hours a day under the premise of your website marketing efforts.

When online e-commerce is mature, it can also handle business 24 hours a day.

Only then can you realize that "even when you sleep, the bank notes are coming in."

Experience six: always pay attention to new trends and opportunities, and keep abreast of whether there is a quicker, better or cheaper way in product production or service.

Experience seven: try to reduce recurrent expenditure.

A good business, if the cost is high, and the lack of marketing, will eventually lead to the fate of closing down.

Experience eight: you have to have a consultant team to advise you when necessary.

The form of this team is decided according to your actual situation, formal or informal, one or two people to a clear division of labor Advisory Committee, in short, some "master" is appropriate.

Just as legal counselors and family doctors can provide quality assurance for your legal and healthy life, these management staff can also escort your business success.

No matter what kind of identity they are, professors, consultants, business partners, friends and family members, etc., should have the ability and expertise in this area.

Experience nine: take part in related training courses or lectures, read related books, one sentence: constantly "charging".

Knowledge and information about marketing and business skills are especially important.

Because in the era of buyer's market, no marketing is only a dead end.

Experience ten: believe in yourself.

This involves whether we can correctly evaluate our problems.

In short, if you think you can do it, you can do it instead of others saying "you can".

No more jokes, "how bold and how productive the people are". Its core idea is correct.

Experience Eleven: we must have confidence in our cause. Especially in business contacts, the excitement, passion and dedication of our cause can exert a positive influence on others.

Experience twelve: who doesn't want to do business with people he likes and trusts? This is a fact that I often overlook.

Therefore, building a good reputation is very important because the market for cheating and cheating is getting smaller and smaller.

Experience thirteen: after a successful sale, remember to ask your customer for a letter of satisfaction or approval for your product (or service).

Such information can be a powerful marketing tool for you, and an effective way to expand your credibility.

Experience fourteen: perseverance is the key. Never give up easily! Everything is difficult at the beginning. Online business is no exception. The first customer often takes months to come.

Here are some practical experiences on how to open a store online.

Open shop must first pay attention to the decoration and layout of the shop. Although it is virtual and no need for decoration, it needs your imagination and aesthetic ability to show the fashion and high quality of the products. It reflects the professionalism and integrity of the shopkeepers and highlights the excellent service of the shops. As far as possible, customers can feel the fashionable atmosphere immediately, feel the sincerity of the shopkeepers, and have a deep understanding of the products.

OK, the first print is decisive for the actual purchase! A product is cluttered, the font size is chaotic, the picture is unreasonable, the basic shop logo is missing, and the product lacks the necessary description. This shop is like a dirty, untidy shop. No one will believe that such a store will have many customers willing to patronize. The goods sold by such shops are good and the guests will not believe it. Therefore, it is very important to dress up the shops carefully. We strongly suggest that the shop agents must pay attention to this problem before opening the shop.

Continuous learning of commodity related professional knowledge is the prerequisite for providing quality service to customers.

At the same time, you should familiarize yourself with the types, characteristics and knowledge of the products. Can you let customers feel at ease and buy things at a time when you ask three questions? Professional services will enable customers to feel the taste of their products and feel the joy of buying products. Can you feel that happy customers are your long-term customers, and gather around a group of long term acquaintowners around you? Can the business of the shops be bad? Of course, this needs a gradual process of establishment, which requires patiently providing considerate services to customers. Today, the integrity system is not yet perfect. This is the most crucial factor to get customers' trust and become a repeat customer! Do you think a customer who wants to come back once again will not be able to open up? We suggest acting as an agent.

On the Internet, your shop is like a little sapling in the forest. At the beginning, no one noticed it. It's like a shop in a deep mountain. It's rare for people to patronize it. Such shops are not profitable. Therefore, publicity and promotion become one of the most important tasks of daily life. More posts on the forum, knowledge about products, more communication with friends, and better visibility of shops and shopkeepers, so that we can gradually notice that you and your shop are very important. When your shop is quite well-known, as you move the store from the deep mountains to the downtown area, there will be many people coming to your store every day to see if there is business. Publicity, publicity, promotion and promotion! This is a long term work to be done every day!

This is also the reason why the shops in the business district are rentable. We make this analogy to let the agents understand deeply the foundation of the success of the online shops. We should use all the possible opportunities to introduce ourselves and the shops to everyone, so that more people will know, understand and believe that the only way for the online store is successful. Of course, it will take a lot of time, but this is a must.

With the help of some business methods and techniques, we can attract customers' attention. We should visit and learn more about the advantages of other shops, especially those successful shops. We should adopt some ways to raise customers' attention, such as one dollar auction or some commodities not seeking profits but attracting customers to patronize them.

These methods and techniques need to be explored gradually according to different products in practice. Some promotional methods in supermarkets are worth learning. Customers' expectations are always buying the best things while spending the least amount of money. In spite of this, business activities still take the initiative. The ingenious promotion mode can also make customers feel satisfied when they get enough profits. It is recommended that agents consider their shops as entity shops and refer to their operation mode.