Business Opportunities Behind The Rich List

This will be a protracted war, which is the eye of the market and the adhesion to the enterprise. This campaign is called the "rich list".

China's rich list came out of British Hu Run's attention to China's booming private economy.

As the first pupa of this list, Hurun has compiled the list of rich list of mainland China for Forbes in 4 consecutive years as an "off the shelf investigator" since 1999.

At the beginning of 2003, Forbes offered to give up his marriage with Hurun and investigate the rich list of China himself, claiming that it was aimed at strengthening the news coverage of Forbes in the Chinese market, and at the same time enabling the magazine to be accepted by more Chinese readers.

Whether the above explanation is true or not is not important. Objectively speaking, "rich list", as one of the core competitiveness of Forbes magazine, has allowed Hurun to become famous in China with its ranking of the mainland rich.

With the end of their cooperation, Hurun's rich list was immediately spawned.

The reason why the rich list of mainland China can be widely concerned is that it caters to the world's attention to the rising of China's economy and the Chinese people's yearning for and pursuit of wealth.

Therefore, after four years of the list of rich Chinese brands in the mainland of China, the "new wealth" of the local media, which was unwilling to lag behind, launched the "China's 400 rich list" in April 2003.

Since then, because of the "400 rich list" can not carry China's increasing number of wealthy groups, the number of finalists has been delineated from 2004 to 500.

A year after the launch of the "new wealth", "400 rich list", the southern weekend also launched the "Southern Weekend" ranking of China's richest people in 2003, and decided to turn it into an annual selection event on the occasion of its 20th anniversary publication.

All of these lists have huge manpower, material resources and even financial resources.

Hu Run said publicly on his official website: "we visited all parts of China in one year and investigated more than 2000 private enterprises and Private Companies."

"New wealth" also said that they set up a special group for more than a year, and finally ranked more than 2000 candidates in more than ten provinces and municipalities.

"Southern Weekend" is to create the rich list to become the most authoritative, comprehensive evaluation of China's private enterprises and private entrepreneurs in the comprehensive rankings, and even composed a strong gathering of domestic first-class economists, sociologists and celebrities.

What makes them so happy?

Hu Run emphasized that their biggest goal is not only to dig out the numbers on the surface, but to find the richest people, but to draw a panorama of China's economy.

"If we can let readers find the goal and path of entrepreneurship, it will be our greatest gratification."

The new wealth official also said that the purpose of the list is to tell people, "over the past 20 years, a group of people have been moving from poverty to prosperity with the spirit of adventure, insight, imagination, perseverance and adaptability to the environment."

The list of riches in the rich list does seem to be exciting, and the starting points of all are encouraging.

In fact, apart from these public statements, the list winners are more interested in the business opportunities behind the list.

Hu Run frankly told the financial times that at present, their business model is to attract international top brands of jewelry, cars and even hotels by issuing various lists related to wealth, and choose to cooperate with them when they enter the Chinese market. The specific way is to sponsor or sponsor activities in the form of sponsorship.

In 2006, Hurun launched the China rich list as an example. It was named after the sponsorship of Lake Guanlan.

"95% of the famous brands have made such a choice," says Hurun.

As Forbes, who has more than 70 years of production rankings, is constantly copying its global wealth forum around the world to get huge economic benefits.