Luo Bing: Fu Hai Does What He Is Best At.

The nine tune the Yellow River is constantly flowing. It has created the magnificent and magnificent the Yellow River Delta by natural force. The scenery is beautiful and outstanding.

On this young land, a modern enterprise, Fuhai Group Co., Ltd. came into being.

In just a few years, she was sailing like a big ship full of sails, sailing into the sea of market economy by the long wind and the sea.

Over the years, the chairman of the group, guided by the business philosophy of "surpassing himself every day and pursuing excellence all the time", has led the "rich sea team" to implement the diversification strategy and achieved leaping development. It has written the pride of the Yellow River with the pursuit of no hesitation.

He is a simple, honest, courageous and confident Shandong man. He is also different from the average Shandong man. He is mature, wise, steady and advanced.

It started from 5 yuan ten million yuan ago, to the total assets of 286 million yuan, from the simple pportation business to today's large-scale construction and installation, real estate development, catering and entertainment, property management, cargo pportation, petrochemical industry, a large limited company; from the three subsidiaries established at the beginning to the Petrochemical Industries Co, pportation company, Jianan company, real estate development company, Fuhai catering company, property company six sub companies, and Shengli Oil Field International Oil Development Investment Co., Ltd., Dongying Changan Hotel Plaza Limited two participating companies.

He is the creator of miracles and the tide maker of fighting the merchant sea.

He is Dongying CPPCC member and Luo Bing, chairman of Dongying Fuhai Industrial Co., Ltd.

I never shrink from the Economic Herald: Hello, Luo chairman!

Not long ago, the company has just passed its 6 year old birthday. What is your deepest feeling after reviewing the 6 years of entrepreneurship?

This is the 6th anniversary day of Fuhai company's establishment in March 18th.

Looking back on the road that the company has gone through in the past 6 years, although it is tortuous and frustrate, it is full of the passion of starting a business and the joy of harvest.

For the past 6 years, I am most gratified that we have a team that is united, solid and enterprising, and has a team of people who dare to fight hard and work hard.

At the 6th anniversary commemorative meeting, I said to all the staff members: we must not forget the past.

To forget the past is to forget history.

The reason why Fuhai group has developed to today is the result of the joint efforts of all operators and staff.

Without yesterday's pay, there would be no harvest today. Without the hardships of pioneering in the past, there would be no joy of initial success now.

It can be said that every step we have gone through, all the setbacks we have experienced and every achievement we have achieved has condensed the efforts and sweat of all of us. All these are not only our eternal memories, but also the inexhaustible source of spiritual strength for us to further strengthen our efforts and create the future.

The cause we have jointly created with our own hands has been closely linked to our own future, family happiness and the growth of our descendants.

Economic guide: I heard that you were only 25 years old, the youngest middle-level cadre of the district government. If you want to enter politics, you should say that you have boundless prospects. What kind of consideration have you taken to resign from the sea?

Luo Bing: at that time, I worked in the government office of Hekou District, and served as the duty officer, car captain, deputy director of the District Government Guest House, and many other duties. Many people did not dream that I would go to sea.

In the spring of 1992, after the speech of Comrade Deng Xiaoping's South tour, I fell into social entrepreneurship or continued to think and choose to work in the government.

Going to the sea to do business and having no money and no technology will make a big mouth water. If we continue to work in the organs, we will not be a problem in the future.

But after repeated trade-offs, in December 30, 1992, I finally made up my mind to abandon all my duties and join the business in spite of the strong opposition of my family and the dissuade from my friends.

At that time, my monthly salary was only 100 yuan, and there was a child who was just two years old.

When I resigned to the sea, I spent 700 yuan on the salary and travel expenses saved by myself. After I finished the registration and paid all kinds of fees, when I handed my business license to my hands, I had no money. There was no room in the house.

Finally, with the help of the leadership and the help of a friend, he borrowed a house as an office and even shared a telephone on the line with others. Thus, he started his own 12 years of entrepreneurial journey.

In order to raise funds for developing business, I borrowed money and no money and no way to get loans. I sold the fertilizer from a township supply and marketing agency at a high price, and then sold it to farmers at a low price. In this way, I raised my first large turnover fund and then paid the credit of the supply and Marketing Society on the basis of my own business income.

The bittersweet and bittersweet, warm and warm people are not able to say clearly in one sentence or two.

I used to drive a large truck for nearly 20 hours, and I had only a few dozen dollars on my body for more than ten days.

But I have a beautiful dream in my heart. I never take a step back.

After 6 years of hard work, the company's business has gradually improved.

I have noticed in your resume that you have been a deputy director of the Hualian petrochemical plant for a period of time.

Luo Bing: This is the case. In 1997, when I was preparing to enter the Dongying Development Zone and seek new development, the district leaders found me and asked me to go to Hualian petrochemical plant as deputy factory director, which was mainly responsible for the purchase of raw materials.

When I think about it, I think that a person can not only think about making money, but at the critical moment, he should also solve problems for the leaders who have always been concerned about himself and make contributions to the district.

In this way, I found the Secretary of the then regiment Party committee and served as the deputy director of the Dongying Economic Development Zone, the Secretary of the Tian Zhi Ying, and returned a land from the golden section of Dongcheng, which was 50 thousand yuan per mu, and came to the Hualian petrochemical plant.

Economic guide: if you did not retreat at that time, it is now a great fortune.

Luo Bing: now, that land can not be bought at 1 million per mu.

Although I have lost a lot of money in the economy, I have no regrets.

After coming to the chemical plant, he made some contributions to the development of the enterprise. After the shortage of chemical plant funds and the failure of raw materials to be paid in time, the purchase of more than 30 tons of crude oil was coordinated and the contradiction between raw material supply and shortage was alleviated to a certain extent.

In addition, in this industry, I get a lot of money that I can't buy, laying the foundation for future business.

Luo Bing: Yes.

In March 18, 1998, I was incorporated as the main sponsor of Fuhai company. The main purpose was to provide prenatal and postnatal services for chemical plants.

Economic guide: how much was the registered capital at that time?

Luo Bing: at first, the name of the company was Fuhai limited liability company in Hekou District of Dongying. Its registered capital was 10 million yuan. Later, with the need of business development, it was renamed Dongying Fuhai Industrial Co., Ltd., and its registered capital increased to 21 million yuan.

At the very beginning, we mainly focused on the service estuarine petrochemical plant. The pportation companies, crude oil supply companies and refined oil sales companies of the company supported the production and operation of chemical plants from different aspects.

In January of 2000, the oil company withdrew from the operation of the chemical plant under the slump of the finished oil market.

I realized that Fuhai company was facing a very good development opportunity and decided to raise funds to start the operation of the chemical plant.

However, everything is unpredictable. As our business is booming and profitable, the situation in the chemical plant has changed dramatically, and we are forced to withdraw from the operation of the chemical plant.

The economic guide: the forced withdrawal from the chemical plant is painful for the company. It is also a great test for you.

Luo Bing: in the process of starting a business, some setbacks are unavoidable. The key is whether you have perseverance and whether you can survive.

Now, conversely, frustration is not always a bad thing. If there were no setbacks, perhaps the company would not be able to grow to such a scale.

I think this is the reason why the ancients said "it's a blessing in disguise".

After the withdrawal of the company from the chemical plant, we have done a lot of work in order to win the living space. After active efforts, in January 21, 2001, we invested 18 million yuan in the petrochemical plant of the military base, and established a limited liability company. The business scope began to move towards a broader field.

In 2002, in order to start the production of chemical plants, the regional government actively promoted the integration and reorganization of Hualian petrochemical plant and Ji Jun base chemical company after long consultations with Fu Hai company. However, due to military policy and other factors, the integration of the two plants failed.

What is the difference between the two sides in the process of reorganization and reorganization?

You finally chose to withdraw from the chemical industry base of Ji Jun base. It is said that at that time the peak period of return was positive. Making such a choice does require some courage and courage.

Luo Bing: initially, according to the board's opinion, the two factories in April 2003 were separated from each other, but separate operation is not the purpose of Fuhai company. Our ultimate goal is to integrate the two plants.

After the two plants were separated from operation, the Dongchang atmospheric vacuum distillation unit and the cracking device were not matched, while the West plant did not have deep processing, which brought huge economic losses to the two plants.

When communicating with shareholders of Dongfang plant, we believe that the advantages of integration are greater than disadvantages: first, the matching of the one or two phase facilities can be realized; the two is the corresponding increase in the allocation of resources after integration; and three, it is possible to resist certain policy risks after integration.

The opinion of the military base is that it does not agree with the integration, but a new set of 500 thousand tons of atmospheric and vacuum distillation equipment.

On the existing basis, the new device will need to invest 20 million yuan. If we do not expand our capital, we will increase the company's liabilities. In addition, the raw materials will also be a problem. At the same time, the policies of the state and the province on refinery enterprises will also bring huge risks to the enterprises.

The superiority of the two plant integration is the disadvantage of Dongchang's 500 thousand tons of atmospheric and vacuum distillation equipment. Therefore, we do not agree with the new installation, but the military base area does not agree with the integration of the two plants.

If the two parties insist on their own views, they will undoubtedly bring huge economic losses to the shareholders of the eastern plant.

The military region insists that its capital will not increase or decrease. The only way is that we pfer the stock right.

We can not influence the brand of the rich sea for an industry. We can not be a sinner of the enterprise because of the immediate interests, nor can we infringe on the interests of the workers in the Eastern factory because of the immediate interests.

Finally, after repeated research, the board of directors of the company decided that the chemical company of Ji Jun base has entered the fast lane of development and is in the critical period of profitability. The pfer of shares and the withdrawal of operations will activate our own chemical plant and expand our survival Road and development space with the brothers and sisters of Hualian Chemical plant which we once worked together.

Our ideas were supported by the leading members of the district and district governments, including Zhang Zhaoming, deputy district head in charge of the whole industry.

Although we withdrew from the eastern plant, we still developed from the petrochemical industry and further defined the leading direction of the petrochemical industry.

Economic Herald: we noticed that in the diversified management pattern of the company, there are two industrial chains, which are mainly chemical and real estate development. Will these two industries be contradictory?

Our company has a principle to do what we are best at.

The capital recovery period of petrochemical and real estate is short and the rate of return is high. It can drive the development of enterprises and realize capital accumulation. At the same time, it is also the two industry that we are most familiar with.

Real estate development is the second leading industry of the company. It has led Jianan company and property company to form an industrial chain.

In addition, we are actively exploring alternative projects for the future development of our company.

At present, the two high-tech projects of academician Peng academician of the Chinese Academy of sciences have been preliminarily identified. These two projects are packaged and listed for direct financing. This is our company's next goal and direction.

Welch, a former GE CEO of the US company, believes that culture is a competitive factor that can never be replaced. How do you view this theory?

I agree with you.

Twenty-first Century should be regarded as the era of cultural management and the era of cultural enrichment.

Enterprise culture will become the core competitiveness of enterprises, and is the most important content of enterprise management.

Corporate culture is a kind of