Surprise Zhou Zerong

In the sun's rich China, Zhou Zerong, who ranks twenty-fourth in the 2 billion place in the "mainland China rich list", is probably an unfamiliar face. But in Guangzhou, where the "overseas Chinese" figure is everywhere, people should have heard about this very low-key rich man and his various properties.

Zhou Zerong is absolutely a very important figure in Southern China. This is the more than 10 year old Chiao Hsin group, founded by him, has gradually formed a "commercial kingdom" with the core of real estate and diversified development.

In the same way as most overseas Chinese businessmen in Guangdong, Zhou Zerong's entrepreneurial course follows the usual pattern of early years, namely, from the mainland to Hongkong, and then to Australia. With the assurance of various business opportunities, he began to trade with each other between Australia and the mainland of China. After that, Zhou Zerong set out to build his ideal "overseas Chinese group" in Australia and Guangdong, from his naming Kingold to the company, and his competitors could also grasp his courage and courage in the pace of his decisive return to the army and the high-end market in Southern China.

In this regard, Mr Zhou's self-assessment is "in the economic adjustment period to counter cyclical operation, seize the opportunity that people dare not grasp, and made a breakthrough".

The most typical example is that when he returned to the mainland in 1988, he began to make real estate, and around 1989, when some overseas people were shaken by China's reform and opening policy and the domestic market, Zhou Zerong invested heavily in building the most luxurious "Guangdong foreign business activities" in Guangdong province.

Some people commented that "this was unthinkable at that time", and Zhou's boldness undoubtedly set up a bridge between Guangdong and overseas business circles for Guangdong to unite a group of merchants with strong strength overseas.

Zhou is still satisfied with his original decision. "I think I have done something very meaningful."

At that time, there was another adventure that shocked the industry.

That is to say, in the early 90s of last century, when macroeconomic regulation and control and real estate were at a low tide in the early 90s, they poured in 1 billion yuan to build the international trade center.

No one would have expected that it was still an unthinkable move at that time, but now it has doubled the price of the whole body.

With the rise of Tianhe and the CITIC Square and mayor building adjacent to it, the three Guangzhou Tianhe senior office buildings have become the landmark buildings in Guangzhou.

A person from the overseas Chinese group told reporters that the value of these two properties should exceed 2 billion yuan only for the international trade center and the foreign exchange activity center.

It is no wonder that many employees of the overseas Chinese group are very dissatisfied with the fact that the boss is only 2 billion yuan in twenty-fourth place.

The real estate sector is very fond of the high-end market. Compared with many real estate developers in China, the overseas property of Zhou Qi is somewhat different.

Generally speaking, developers will develop different grades of products at the same time to avoid selling risks, while Qiao Xin has a special liking for high-end market.

In 1995, HuiGao new town, which was developed in 1995, is still not high end. However, the first sale in 1996 to 1998 has been regarded as the first time for overseas Chinese to enter the real estate market.

In the first battle, Zhou confirmed its determination to excavate the high-end market of real estate.

As a result, Zhou began to build a magnificent residential area of "green ecological park" - Huijing new town.

According to Tang Mingxi, executive director of overseas Chinese group's real estate industry, Huijing began to set up projects in 1998. After identifying the theme of green ecological residential community, tens of thousands of international competitive tenders were invited to be sold. 12 American SASAKI companies were selected as the implementation plan, and they were put into use at the end of November 2001.

That is, this exquisite and exquisite luxury real estate has quickly accumulated outstanding reputation for the overseas Chinese in the real estate sector.

A sales lady of the company's real estate department told reporters that "Huijing" is a rare "geomancy treasure land" in the center of the city, and many Hong Kong businessmen are full of praise after seeing it.

According to the sales ladies, the price of residential villas varies from 3 million yuan to about 20000000 yuan, while the cost of a small number of single story or duplex houses is not less than 1 million yuan.

In terms of sales, Tang Mingxi has repeatedly said that Huijing will lock the target in the high-end market. "As long as it can take up 10% of the market share, it will be able to play the triumph of triumph."

But the challenge is not.

This year, the high quality projects such as triumphal Chinese court, Han Yuan, Hui Mei Jing Tai, which are strongly launched this year, may impact high-end share and pose a threat to Huijing.

According to the staff of Qiao Xin group, the development of Huijing new town is about 10 billion, and the company expects to recover 12 billion yuan. According to the current progress, it can sell about one billion yuan in about a year, and it will take three to five years to achieve the sales target.

However, Zhou seems quite satisfied with the "current monthly sales volume of over 100 million yuan" pcript, and is determined to make the investment products of Huijing as a growth line.

And a person from the company's real estate department admits, "our group has plenty of capital, unlike some developers who are eager to cash in.

In the Pearl River New Town, the "six star hotel" in the Pearl River new town is built. It can be said that the service industry is an important foundation for the Qiao Xin group. Since Zhou Zerong returned to China, the operation of this area has been quite stable.

The foreign exchange activity center, located in the center of Guangzhou Avenue, is famous for its cultural essence.

And the unique thing about Zhou is that he can take all kinds of supporting services in the hotel, such as Chao Huang restaurant, Lemanna International Club and so on.

According to a personage of Qiao Xin group, "Zhou boss is mainly engaged in high-end market, and the target group of Chao Huang restaurant is all celebrities. They must make reservations in advance, and there are branches in Beijing and other places. The business is booming. The Lemanna women's club is not ordinary. Its membership card sells between 30 thousand and 50 thousand yuan, and the membership card issued by this club can be stabilized at 500 or more per year, so its operating level is high."

Moreover, the management level of Zhou Zerong's service industry is no match for ordinary private enterprises.

The reporter was informed that the overseas Chinese service industry was in the office of the Guangzhou international trade center. "This team has a very strong ability to perform, especially their concierge service, which is quite standard."

However, Zhou seems to have put forward higher standards for the service industry.

Tang Mingxi did not hide the ambition of Qiao Xin to build another six star hotel in Zhujiang New Town.

Tang Mingxi said, "the goal of this hotel is to become Guangzhou's" magic pen ". It is the first time to present a truly world-class masterpiece, and the so-called six star is based on the traditional five star, plus modern digital intelligence facilities.

Although some people questioned the idea of "site selection is not ideal," because the "Pearl River new town is not hot", but Qiao Xin is very confident. Zhou Zerong's reply is: "Guangzhou is a charming city. It started early and developed rapidly. The per capita GDP reached 5000 dollars, ranking the forefront of all the major cities in the country. Guangzhou has formed a large number of middle-class people who have a higher pursuit of quality of life". Zhou Zerong, who has always dared to go against the market, openly stated, "I will increase investment in Guangzhou in the future."

The education sector is strong enough to work together to develop quality education, and it can hardly find private entrepreneurs like Zhou Zerong who are keen on education.

It is located in Tianhe prosperous commercial center in Guangzhou, covering 28 thousand square meters of overseas Chinese education base, equipped with advanced teaching equipment with an investment of more than 100 million yuan, which is expensive.

According to a supervisor at Qiao Xin education base, since the establishment of the education base in 1999, Zhou has "poured a lot of energy" to build the brand of Qiao Xin education.

In April of this year, Qiao Xin joined up with Shanghai Jiao Tong University, a famous university in China, to create more than ten courses such as MBA, EMBA and senior manager training. It opened a commercial mode of "deep cooperation between private enterprises and universities".

Wang Fanghua, Dean of Antai Management College of Shanghai Jiaotong University, said in an interview with reporters, "the strength of the overseas Chinese group is strong. With the help of its strong economic support, Shanghai Jiaotong University can quickly expand its brand in the Pearl River Delta."

And the principal person in charge of Chiao Xin education base admits, "with Shanghai Jiaotong University cooperation, we can learn their teaching management mode, and create the business school brand of Chiao Xin in 35 years."

Zhou Xianran has high hopes for this cooperation. It is said that apart from the chairman of the board of directors, most of his seats are stationed by management staff of Shanghai Jiaotong University. "Generally speaking, teaching management is held by Shanghai Jiaotong University, and overseas Chinese is responsible for external publicity and basic internal affairs."

Under the vigorous promotion of Zhou, the two groups quickly passed the running in period. The two sides also continued to attack and promote marketing activities in the Pearl River Delta region in a big way. They consistently pushed the EMBA teaching with tuition fees up to 238 thousand yuan, and once alerted several major princes who were entrenched in the Southern China area.

Guangdong is still a hot spot in foreign investment. Zhou Zerong's main line of entrepreneurship is a comprehensive survey. What is particularly worth mentioning is that the overseas Chinese group built by Zhou basically did not leave Guangdong.

While many real estate developers have been digging up north, Zhou Zerong has been reluctant to give up the Southern China stronghold.

The outside world is deeply puzzled. Zhou explains that he is very optimistic about the comprehensive development ability of Guangdong, and believes that Guangdong is still a hot spot for foreign investment.

This may be attributed to the local complex of entrepreneurs. Zhou Zerong, who was born in Chaoyang, Guangdong, though she was a foreign businessman, returned home to start her own business. But her childhood and youth grew up in Guangdong. This is also the main reason why Hurun put it in the "mainland China list".

Zhou Zerong's support for his hometown can be reflected in many public welfare undertakings, such as the nine games, piano concerts, Kitaro, Yiannis concerts and so on. The data of Qiao Xin show that in recent years, the group's expenditure on public welfare has exceeded 100 million yuan.

This is probably why Zhou Zerong has won a series of auras: the vice president of the Chinese Federation of overseas Chinese businessmen, the president of Guangzhou overseas Chinese Chamber of Commerce, and the eighth batch of honorary citizens of Guangzhou.

And Zhou Zerong, in his recent post as president of the Guangzhou overseas Chinese Chamber of Commerce, said, "the journey is a long way to go, and then I will join hands with all the members to bridge the world and promote the prosperity of the Guangzhou economy."

With the rise of Tianhe District, the Guangzhou International Trade Center, which is invested by Qiao Xin group, has become one of the landmark buildings in the urban area.